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Using Facebook and Linkedin for Business

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Pete Codella, Founder of Codella marketing gave this presentation at the 2012 Utah Rural Business Conference in Richfield, Utah.

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Using Facebook and Linkedin for Business

  1. 1. How to use Facebook and H t F b k d LinkedIn for business LinkedIn for business10th A Annual Rural Business Conference lR lB i C f by Pete Codella, APR April 12, 2012
  2. 2. about.me/petecodella /p
  3. 3. Page 3CodellaMarketing.com PeteCodella.com
  4. 4. Page 4 About Facebook • More than 845 million active users More than 845 million active users • 50% of active users log on to Facebook every  day • Average user has 130 friends • People spend over 700 billion minutes per  month on FacebookCodellaMarketing.com PeteCodella.com newsroom.fb.com
  5. 5. Page 5 Facebook is for p p Facebook is for people . . . people . . . It’s also for brands. It’s also for brands. It’ l f b dCodellaMarketing.com PeteCodella.com
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  19. 19. Page 19CodellaMarketing.com PeteCodella.com bit.ly/o0U3I0
  20. 20. Page 20 Approach Use Facebook personally, Use Facebook personally Then use it on behalf of a brand. . . . same goes for other social platforms.CodellaMarketing.com PeteCodella.com
  21. 21. Page 21 What to post • Links to important Web pages • Blog posts • News releases News releases • In the news items • Videos • Photo galleries • Online presentations • Awards received Awards receivedCodellaMarketing.com PeteCodella.com
  22. 22. Page 22 Rule of Thumb If it’s online, If i ’ li you can post it on you can post it on                     . .CodellaMarketing.com PeteCodella.com
  23. 23. Page 23 Rule of Thumb If it’s online, If i ’ li you can post it on you can post it on                     . .CodellaMarketing.com PeteCodella.com
  24. 24. Page 24 Rule of Thumb If it’s online, If i ’ li every other social  you can post it on media platform . you can post it on                     . media platformCodellaMarketing.com PeteCodella.com
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  31. 31. Page 31 Polls Videos PhotosCodellaMarketing.com PeteCodella.com
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  34. 34. Page 34 Practical matters • Identify the objective for the page Identify the objective for the page – Who’s your target audience? – What do you want them to do there? y • Goals – How many likes do you want? How many likes do you want? • Set a vanity URL • Keep it fresh — people expect frequent (lik d il ) Keep it fresh — people expect frequent (like daily) updates • Have fun! Have fun!CodellaMarketing.com PeteCodella.com
  35. 35. Page 35 Vanity URLCodellaMarketing.com PeteCodella.com facebook.com/username
  36. 36. Page 36 URL is your key phrase Keep in mind that your URL becomes the  Keep in mind that your URL becomes the primary text associated with your Facebook  page. page Example: Facebook.com/CodellaMarketing E l F b k /C d ll M k i In a Google Search for “Codella Marketing” the Facebook link ranks #8. h F b k li k k #8CodellaMarketing.com PeteCodella.com
  37. 37. Page 37 Edit your pageCodellaMarketing.com PeteCodella.com
  38. 38. Page 38 Link to TwitterCodellaMarketing.com PeteCodella.com facebook.com/twitter
  39. 39. Page 39 Page resourcesCodellaMarketing.com PeteCodella.com
  40. 40. Page 40CodellaMarketing.com PeteCodella.com developers.facebook.com/docs/plugins
  41. 41. Page 41CodellaMarketing.com PeteCodella.com facebook.com/badges
  42. 42. Page 42CodellaMarketing.com PeteCodella.com developers.facebook.com/docs
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  48. 48. Page 48 Recommended toolCodellaMarketing.com PeteCodella.com shortstack.com
  49. 49. Page 49CodellaMarketing.com PeteCodella.com developers.facebook.com/showcase
  50. 50. Page 50 A few suggestions Ask your team, customers, vendors and business  partners who already know you to like your  Facebook page.CodellaMarketing.com PeteCodella.com on.mash.to/r10Uce
  51. 51. Page 51 A few suggestions Ask questions. You’ll get valuable feedback, plus  you’ll be more likely to appear in others’  newsfeeds.CodellaMarketing.com PeteCodella.com
  52. 52. Page 52 A few suggestions Share photos and ask others to share photos.  Facebook photos remain the most viral feature  of its platform.CodellaMarketing.com PeteCodella.com
  53. 53. Page 53 A few suggestions Find the resources to respond to your fans’  questions and inquiries.CodellaMarketing.com PeteCodella.com
  54. 54. Page 54 A few suggestions If you have a physical location, use Facebook  Places (facebook.com/places) to drive traffic to your door.CodellaMarketing.com PeteCodella.com
  55. 55. Page 55 A few suggestions Know your audience well. When you make a  mistake, quickly own up to it, do right by your  audience and fix the problem.CodellaMarketing.com PeteCodella.com
  56. 56. Page 56 A few suggestions Integrate Facebook outside your page on your  main website and in as many places as possible.  Create more compelling opportunities for  people to buy your product/service based on  their friends’ likes.CodellaMarketing.com PeteCodella.com
  57. 57. Page 57 A few suggestions Find synergy with other organizations and  entities, then work together to promote each  other’s Facebook pages so that everyone  benefits.CodellaMarketing.com PeteCodella.com
  58. 58. Page 58CodellaMarketing.com PeteCodella.com search on mashable.com
  59. 59. Page 59CodellaMarketing.com PeteCodella.com search for “facebook pages”
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  61. 61. Page 61 First things first • Profile  100% complete Profile – 100% complete • Company profile • Join groups (public/private) i • List and apply for jobs • Post and answer polls • Link to other channels  SlideShare, Twitter,  Link to other channels – SlideShare Twitter blogs, etc.CodellaMarketing.com PeteCodella.com
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  76. 76. Page 76CodellaMarketing.com PeteCodella.com search for linkedin on mashable.com
  77. 77. Page 77CodellaMarketing.com PeteCodella.com search for linkedin on socialmediaexplorer.com
  78. 78. Page 78 Baby steps Feeling overwhelmed? Feeling overwhelmed? Take it one step at a time. Personal experience leads to successful  l i l d f l professional experience.CodellaMarketing.com PeteCodella.com
  79. 79. Page 79 You’ll be a Facebook and LinkedIn  superhero in no time!CodellaMarketing.com PeteCodella.com
  80. 80. Page 80 Pete Codella, APR (Accredited in Public Relations) pete@codellamarketing.com 801.448.7383 801 448 7383 about.me/petecodella /p TXT prpete to 50500 for my SMS business card by Contxts.comCodellaMarketing.com PeteCodella.com

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