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Conducting Remote Task-Based Usability Testing on Your Mobile Website

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Conducting Remote Task-Based Usability Testing on Your Mobile Website

  1. 1. 1 Conducting Remote Task-Based Usability Testing on Your Mobile Website www.userzoom.com
  2. 2. 2 The #1 Platform to Test, Measure and Monitor User Experience Our all-in-one enterprise solution make research & testing cost-effective, agile and easy
  3. 3. 3 Mobile App Testing Capability – End of March Collect Powerful Quantitative and Qualitative Insights
  4. 4. 4 • Chat box is available if you have any questions • There will be time for Q&A at the end • We will be recording the webinar for future viewing • All attendees will receive a copy of the slides/recording Quick Housekeeping Continue the discussion using #LearnRemoteUX Continue the discussion using: #LearnRemoteUX Conducting Remote Task-Based Usability Testing on Your Mobile Website
  5. 5. 5 Sneha Kanneganti UX Researcher UserZoom speaker Meet Your Speaker Conducting Remote Task-Based Usability Testing on Your Mobile Website
  6. 6. 6 Agenda Continue the discussion using #LearnRemoteUX Conducting Remote Task-Based Usability Testing on Your Mobile Website • Unmoderated Remote Research for Mobile • Execution of a Remote Task-based Study • Participant’s Perspective • Results • Summary • Q&A
  7. 7. 7 Unmoderated Remote Research for Mobile Apps Mobile Web Continue the discussion using #LearnRemoteUX Conducting Remote Task-Based Usability Testing on Your Mobile Website
  8. 8. 8 Task-based Remote Usability Testing Continue the discussion using #LearnRemoteUX Conducting Remote Task-Based Usability Testing on Your Mobile Website • Present goal as a real-world scenario • Identify the goals of your research • Ex. Findability. Preference. Satisfaction. Successful Checkout • Ex. Your company is co-sponsoring a conference. You have decided to hand out business card holders as promotional giveaways.
  9. 9. 9 Unmoderated Remote Research for Mobile Conducting Remote Task-Based Usability Testing on Your Mobile Website Version A Version B Version A Version B • Low-fidelity mockups • High-fidelity mockups • Final versions • Live site • Benchmark
  10. 10. 10 How does it Work? Continue the discussion using #LearnRemoteUX Conducting Remote Task-Based Usability Testing on Your Mobile Website Click on the Link Safari Redirect App Store UserZoom App
  11. 11. 11 Participant’s Perspective Continue the discussion using #LearnRemoteUX Conducting Remote Task-Based Usability Testing on Your Mobile Website
  12. 12. 12 Designing a UserZoom Mobile Study Continue the discussion using #LearnRemoteUX Conducting Remote Task-Based Usability Testing on Your Mobile Website • Regular Survey Questions • Task Scenarios
  13. 13. 13 Designing a UserZoom Mobile Study Continue the discussion using #LearnRemoteUX Conducting Remote Task-Based Usability Testing on Your Mobile Website • Define Success
  14. 14. 14 Designing a UserZoom Mobile Study Continue the discussion using #LearnRemoteUX Conducting Remote Task-Based Usability Testing on Your Mobile Website • Logic & Conditions • Randomization • Think Aloud • Video Question
  15. 15. 15 Think Aloud Continue the discussion using #LearnRemoteUX Conducting Remote Task-Based Usability Testing on Your Mobile Website
  16. 16. 16 Conducting Remote Task-Based Usability Testing on Your Mobile Website Unmoderated Remote Research for Mobile • Effectiveness • Efficiency • Satisfaction • Open Ended Feedback Success, 85% Non- Success, 15% 5.3 5.1 5.4 1 3 5 7 Ease of Navigation Amount of Information Overall look & feel
  17. 17. 17 Conducting Remote Task-Based Usability Testing on Your Mobile Website Unmoderated Remote Research for Mobile • Net Promoter Score • Brand Perception • Clickstream 39% 52% 61% 48% Pre Task Post Task Negative (1-2) Neutral (3-5) Positive (6-7) Brand A Brand B
  18. 18. 18 Video Question Continue the discussion using #LearnRemoteUX Conducting Remote Task-Based Usability Testing on Your Mobile Website
  19. 19. 19 Recruitment Continue the discussion using #LearnRemoteUX Conducting Remote Task-Based Usability Testing on Your Mobile Website • Within UserZoom • External Panel • Customer List • QR Code
  20. 20. 20 Breadth of Research Capabilities Continue the discussion using #LearnRemoteUX Conducting Remote Task-Based Usability Testing on Your Mobile Website • Test Prototypes & Live Sites • Conduct UX Benchmarking • Multi Device User Experience Testing • International Research
  21. 21. 21 Benefits of Remote Usability Testing Continue the discussion using #LearnRemoteUX Conducting Remote Task-Based Usability Testing on Your Mobile Website • Quick Results • Cost Effective • Users in their Natural Context • Flexible & Scalable • Rich Data
  22. 22. 22 Best Practices Continue the discussion using #LearnRemoteUX Conducting Remote Task-Based Usability Testing on Your Mobile Website • Define what is a successful outcome • Avoid clues or leading the behavior too closely • Make the scenario actionable
  23. 23. 23 Conducting Remote Task-Based Usability Testing on Your Mobile Website Coming Soon - Q1 Mobile Task-based UT for Apps
  24. 24. 24 Questions How to Improve Content Findability & Optimize Information Architecture with a Tree Test http://www.nngroup.com/articles/task-scenarios-usability-testing/
  25. 25. 25 Need more info? Get answers about UserZoom. We are here to help. Talk with one of our knowledgeable staff. Contact us UserZoom Toll free number: (866) 599 1550 www.linkedin.com/company/userzoom@UserZoomFollow us

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