This presentation highlights the key points of our competitor testing article, which can be found here: http://bit.ly/CompetitorTesting
A lot of competitor tests come our way here at UserTesting’s Research Team. It’s great to learn how your site measures up in relation to your competitor’s site, but there are a couple of different methods of comparing sites that are appropriate for different situations. To get the feedback you need, you’ll have to decide which method to use and how to structure your study.
But not to fear! We’re here to explain the differences between the two methods so you can determine which type of study is right for you.