Digital Natives are people who have grown up with technology from their early childhood. Their mother tongue is the digital language of computers, video games and the internet. User Intelligence conducted an online survey among Digital Natives to better understand this ever-more important target group.
In this presentation you find some key Digital Native characteristics we found that affect their behavior and perception in the digital online world. We close with the key insights on how to provide an outstanding user experience for Digital Natives.
Check our Digital Natives article http://www.userintelligence.com/ideas/blog/2014/01/myth-or-fact-skillful-tech-savvy-digital-native for more details on this topic.