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OLA CAB MARKETING STRATEGY

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OLA CAB MARKETING STRATEGY

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OLA CAB MARKETING STRATEGY

  1. 1. Type Private Industry Technology Founded 3 December 2010 Founder Bhavish Aggarwal Headquarters Bangalore, Karnataka, India Key people CEO Bhavish Aggarwal ; Ankit Bhati(CTO) Services Taxi, vehicles for hire Owner ANI Technologies Pvt Ltd Number of employees 7000 (2015) Slogan ChaloNiklo Website https://www.olacabs.com/ INTRODUCTION
  2. 2. • Give heavy discounts • Provide festival discount. i.e. Festival marketing • Do advertisement in big event like ( IPL, worldcup) • Provide referral code • TV ADDS • Newspaper ADDS • Give OLA T-shirt • Low price • Youtube advertisement • SEARCH ENGINE MARKETING in google, yahoo, being • Affiliate marketing • Apps advertisement • Organize big event • Ola Cash • Strong Social Media Optimization • Email marketing • Free Rides for New User • To provide free stationary, books and other apparatus for the top performing students. MARKETING STRATEGIES OF OLA
  3. 3. By 2014, the company has expanded to a network of more than 200,000 cars across 85 cities. Ola was valued at $5 billion as of September 2015. In October 2014, Company claimed to have 80 percent of the taxi market share in India Ola started more services such as Ola Cafe, Ola Store, Ola Shuttle, Ola Money and Ola Corporate SUCCESS OF OLA
  4. 4. INVESTOR OF OLA
  5. 5. OLA COLLABORATES
  6. 6. THANKS ALL OF YOU
  • Omkarshinde95

    Sep. 1, 2020
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    Nov. 23, 2018
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    Oct. 10, 2018
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    Mar. 21, 2018
  • SalmanSaifee

    Aug. 28, 2017

OLA CAB MARKETING STRATEGY

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