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Email bmd a_22jan10


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Email bmd a_22jan10

  1. 1. Email Direct Loyalty <br />Going 1-to-1 builds long term customer relationships.<br />
  2. 2. The “connected” brand universe<br />
  3. 3. Drop the megaphone.<br />Humanize your brand.<br />Speak<br />Listen<br />Respond<br />
  4. 4. Prepare to woo your consumer with 5 essentials <br />
  5. 5. Getting to know your consumer.<br />
  6. 6. Profile Personalization<br />Monthly newsletter with:<br />Personalized imagery<br />Topical theme<br />Dynamic updated content<br />Offer Personalization<br />Creative Personalization<br />
  7. 7. Event based<br />promotions<br />Acquisition<br />Win back <br />1-to-1 Engagement Backbone<br />Behavior based Triggered Response<br />Loyalty<br />Program<br />Activation & Migration<br />
  8. 8. We pioneered ‘Customer Love’ in India, with email marketing campaigns for Citibank back in 2001.<br />Urja is India's No. 1 Email Marketing Firm. We have successfully managed thousands of email campaigns and deployed hundreds of millions of emails.<br />Our complete email marketing services have transformed the Email Marketing Programs of leading retailers and banks.<br />India’s Largest Departmental Store Chain<br />India’s Largest Coalition Loyalty Program <br />Increased revenue per customerby 35%.<br />Activated dormant customers, who contributed to 30% of new transactions.<br />Built a deep 1-to-1 engagement platform for monthly offers and news, opened and clicked by 50%customers.<br />Run multiwave campaigns to highly segmented customer groups –- with open rates averaging more than 30%!<br />NYSE: C<br />3rd Largest Pvt Indian bank<br />NYSE: ICN<br />Generatedover Rs.100 crore in new deposits within 45days.<br />Boosted online bill payments by 125%.<br />Increased overall online transactions by 25%.<br />Achieved ROI of nearly 1000% with every 1 in 3customer s responding to our campaign for switching to eStatements in 45 days<br />
  9. 9. And finally:<br />Having a long term relationship is a Process like dating. It’s not a one-off event. It must be built and managed to produce results over the long haul.<br />“Dating is a process. So is losing weight, being a public company and building a brand.<br />On the other hand, putting up a trade show booth is an event. So are going public and having surgery.<br />Events are easier to manage, pay for and get excited about. Processes build results for the long haul.”<br />Seth Godin on December 10, 2009<br />