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Digital Marketing Agency - Urja Communications

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Urja – we are a pioneering Digital agency, focused on conceptualising and producing effective digital communication for our clients. Our clients include all types of marketers – consumer and business marketers, services and product marketers, large and small companies, omnichannel companies and pure ecommerce companies. Our objective remains meeting their needs of strategic digital communication within tight deadlines, and producing, deploying and optimising at scale. We have successfully executed integrated digital marketing programs across diverse sectors such as BFSI, E-commerce, Retail, Real Estate, and ITES.

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Digital Marketing Agency - Urja Communications

  1. 1. Distinctive, Digital, Fast.
  2. 2. We Conceptualize Strategic and Effective Communication ……………………………………………………………………………… We Produce 360 degree Digital Campaigns ……………………………………………………………………………… We Optimize Content and Campaigns
  3. 3. Urja understands Services
  4. 4. Urja understands Appreciation
  5. 5. Activation Program Story Activate newly acquired customers on Debit Card and educate them on their Card specific Features and Offers
  6. 6. Email Marketing
  7. 7. Story 03 - Eva, the mascot An Onboarding Programme for their Loan Account customers. Urja conceptualized the smart and friendly mascot, Eva! Eva was liked, loved & appreciated! Mailers, banners, videos were created for customers and employees
  8. 8. Emailers Story
  9. 9. Banners Story
  10. 10. Videos Story
  11. 11. 03 - DMA A website with a futuristic design and compelling communication was designed for the DMA community. It showcases the transformational aspect of the marketing world and represents the global outreach of the community beyond the Indian audience. The next-gen look and feel was brought alive using out-of-box concepts and innovative design ideas, that won appreciation from the marketing fraternity. Story
  12. 12. DMAasia- Website Banners Story
  13. 13. 03 - DMA Marketing collaterals A mailer campaign highlighting the imminent DMA 2016 convention and awards gala was undertaken by Urja. The futuristic and unexpected design with intelligent messaging approach worked well while talking with the marketing community. It brought traffic to the DMA website, urging delegates to enroll for the convention and submit their best work for the DMA 2016 awards. Story
  14. 14. DMA annual & awards – Marketing Collaterals Story
  15. 15. DMA annual & awards – Marketing Collaterals Story
  16. 16. Our Areas of Expertise…
  17. 17. 15 years of experience and unmatched expertise on this channel We’ve helped clients generate 100s of crores of Rupees in business, from email marketing. Email Marketing Product/Service Launch Onboarding Program Promotional Campaign Multiwave Program Activation Mailers Channel Migration Transactional Mailers Event based / Trigger Mailers Cross-sell Mailers Up-sell Mailers
  18. 18. Email Marketing ICICI Bank MERU Cabs PNG Standard Chartered Bank HDFC Bank Product/Service Launch Onboarding Program Promotional Campaign Multiwave Program Activation Mailers Channel Migration Transactional Mailers Event based / Trigger Mailers Cross-sell Mailers Up-sell Mailers
  19. 19. Digital Marketing SEO-SEM Intensive SEO efforts on-page, off-page, and rigorous ROI led paid-search campaigns We create relevant website visits that generate business Keyword strategy On-page optimisation Off-page optimisation Inbound content marketing Paid search
  20. 20. Digital Marketing SEO-SEM Keyword strategy On-page optimisation Off-page optimisation Inbound content marketing Paid search
  21. 21. UI-UX Development Websites Apps & Games Avant-garde UI and UX designs that are responsive and optimized for mobiles, desktops and all devices. We help deliver enhanced value and delight to customers through a great interface and user experience Ecommerce Sites Transaction Websites Mobile/Desktop Apps Corporate/Product Websites Campaign/Product Microsites Mobile/Desktop Games ATM Screens
  22. 22. UI-UX Development Websites Apps & Games FORDPNG ICICI Bank Ecommerce Sites Transaction Websites Mobile/Desktop Apps Corporate/Product Websites Campaign/Product Microsites Mobile/Desktop Games ATM Screens
  23. 23. Social Media Management & Marketing Reach and engage consumers effectively and with high ROI through paid, owned and earned media Brand Pages Campaigns & Analytics Media Planning, Buying & Operations Apps and Games
  24. 24. Social Media Management & Marketing Brand Pages Campaigns & Analytics Media Planning, Buying & Operations Apps and Games
  25. 25. Content Development Videos, Blogs, Demos We develop and distribute engaging content to build relationships with customers and prospects. Clients benefit from our analytical, strategic and creative expertise to develop powerful content marketing.
  26. 26. UI-UX Development Websites Apps & Games ICICI Bank ING Vysya Edelweiss Pranjee PNG Ecommerce Sites Transaction Websites Mobile/Desktop Apps Corporate/Product Websites Campaign/Product Microsites Mobile/Desktop Games ATM Screens
  27. 27. Content Development Videos, Blogs, Demos
  28. 28. Why Urja?
  29. 29. Ever-growing Customer Touchpoints 90% people use multiple devices On an avg. people use 3 social media platforms Youtube views up 10 times in 5 yrs 25% of mobile internet users from Rural India In this day and age…
  30. 30. Data Explosion External Data from Social Media, Web/Mobile Data Internal Data from Emails, Website visits Online Ad targeting engines Real Time Data In this day and age…
  31. 31. Relevant Communication Relevant Offers Increasing Customer Expectations In this day and age…
  32. 32. It’s important for marketers to go to market at the Right Time and present their offerings through the Right Channel in the Right Way And for that, they need an agency they can count & rely on. Why Urja?
  33. 33. At Speed …………………………………………. At Scale …………………………………………. In a Cost-effective manner Urja delivers…
  34. 34. Because the most crucial things are a given with Urja • In today’s information marketing age, no marketer has got it all. But they must have the ability and capacity to conceptualize, experiment, pilot, tweak and deploy fast and on a large scale. • We work closely, as extended arms of clients to create, produce, deploy and optimise communication at speed. • We do 360 degree communication in a relevant and dialogue oriented way • Common sense is Prime. Not just good design or intense vocabulary, but good marketing strategy and implementation, great problem-solving skills Why Urja?
  35. 35. 15 years of sparking distinctive digital solutions
  36. 36. Great work comes from great partnership Some of our Clients
  37. 37. Thank You Have a refreshing day ahead!

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