All the Smartphone have got internet capabilities.
OS X for iPhone
Surf the world wide web
Use Instant Messaging applications
But telephony is going to be disrupted…
… like fax became disrupted by email.
The main reason why we buy a Smartphone is
because we need to talk with another people.
The “work to be done” here is distant
For people how it is done isn't the reason for
buying the product or service.
The most important value for a product or
service isn't its technology, it is how its does
its main work.
Disruptive technologies uses this concept.
They are products and services which are
relatively more simple and affordable that
increases the ability of the consumer that
lacked the money or the abilities to get the
They help the consumer to do more things
that they want to do in a more effective and
easy form without forcing them to have
But not in the consumer part of the market.
It is a disruptive technology of traditional
Today we need the traditional
communications company's infrastructures
for doing a phone call.
Today everyone have…
Communication companies have got the
monopoly of the infrastructure.
VoIP is disrupting the infrastructure because
it makes more easy and accessible to give
phone callings service to the people
If you can give internet to your neighbor,
make a mail server or web server then you
will be able do a phone server
This is why Skype idea is wrong
It is designed around technology instead the
It doesn´t make more accessible the make a
phone call for the majority of people, it
makes more hard since you need a computer,
or a Smartphone, a Skype account and more
knowledge and abilities than using an usual
phone for calling.
In other words, it makes worse the “work to
be done” that in this case is talking with a