Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Turismo Medico ItaliaTM
Year 2015
Partner Program
di Stefano Urbani
Expand your
market in Italy
with no effort.
Turismo Medico ItaliaTM
knows the target and is
structured to give confidence ...
Welcome
to Turismo
Medico
ItaliaTM
We are the first italian agency specializing
exclusively in the field of health and wel...
“Trust in
dreams, for
in them is
hidden the
gate to
eternity.”
Khalil Gibran
Our energies are focused on service to the it...
Healthy
Living,
Live in
Happiness!
Stefano Urbani
We are ready to team up with You to bring ever
greater value to Our ital...
The company.
Established in 2012 in Como, Italy
First medical tourism agency born in Italy.
At this time, unique italian m...
The
founder.
Stefano Urbani
Education
● Bachelor of Science (BS), Engineering/Industrial Management
● Master of Business A...
Meet Us in...
World Medical Tourism & Global Healtcare Congress
ORLANDO, Florida (U.S.)
● September 27-30, 2015
http://www...
Current Market share
2015 work with Turkey, Spain, Greece, Czech Republic, Germany, Cyprus in the medical branches of:
Tur...
Next Market share
We will start working with the same branches
in other countries (without internal
competition)
We will s...
A fast
growing
market.
Overview of
the italian scenario.
Turismo Medico ItaliaTM
| Partner Program
Health
Turism
Revenues
2012
68.900.000.000 Euro
Worldwide
537.280.000 Euro
Italy0,8% of the world
market volume
is in Ital...
Italian Scenario
Trend
Turismo Medico ItaliaTM
| Partner Program
2009 | 20.000
2012 | 184.000
2014 | More than 250.000
Italian
Scenario
Motivations
Turismo Medico ItaliaTM
| Partner Program
This is a new form of tourism in Italy,
was the las...
Italian
Scenario
Motivations
Turismo Medico ItaliaTM
| Partner Program
Savings and Cost-Effectiveness: 24,0 %
Rapidity of ...
Italian Scenario
Periods
Turismo Medico ItaliaTM
| Partner Program
The first four months
August: 26,0 % December: 14,0 %
J...
Healt
Turism
Periods
Turismo Medico ItaliaTM
| Partner Program
Croatia: 16,7 %
Hungary: 14,6 %
Romania: 13,0 %
U.S.A.: 7,0...
Healt
Turism
Periods
Turismo Medico ItaliaTM
| Partner Program
Switzerland: 2,2%
Austria: 2,0%
Moldova: 1,8 %
Spain: 1,6 %...
We are searching Stakeholder who can share Our same values:
● Customer Focus
● Honesty and Transparency
● High ethical and...
Channel
Partner
Program
Overview
view from above
Turismo Medico ItaliaTM
| Partner Program
Potential Patient
Turismo Medic...
Channel
Partner
Program
Overview
view detail
Turismo Medico ItaliaTM
| Partner Program
Turismo Medico
Italia
Stakeholder
P...
Channel
Partner
Support
Turismo Medico ItaliaTM
| Partner Program
Search Engine Optimization (SEO)
● Search Engine Optimiz...
Why TMI?
ZMOT
Zero
Moment
Of
Truth
Turismo Medico ItaliaTM
| Partner Program
ZMOT
pursued
through
effective
link
building
strategy
Turismo Medico ItaliaTM
| Partner Program
BLOG, for the specific
med...
Let’s Get Started!
Turismo Medico ItaliaTM
| Partner Program
GAIN
Continuous Improvement
Your next steps
Agreement
- Coope...
Methodologies
used for the
analysis of market
Turismo Medico ItaliaTM
| Partner Program
CAWI (Computer Assisted Web Interv...
Upcoming SlideShare
Loading in …5
×

201508 turismo medico italia partners program

TMI is a ITALY-based medical tourism company, offering most comprehensive solution to medical providers globally, from Europe to Asia.

  • Be the first to comment

201508 turismo medico italia partners program

  1. 1. Turismo Medico ItaliaTM Year 2015 Partner Program di Stefano Urbani
  2. 2. Expand your market in Italy with no effort. Turismo Medico ItaliaTM knows the target and is structured to give confidence to the patient. Also has all the know-how to study the perfect marketing plan. Turismo Medico ItaliaTM | Partner Program
  3. 3. Welcome to Turismo Medico ItaliaTM We are the first italian agency specializing exclusively in the field of health and wellness tourism. You will see how Italy, virgin country in the field, is a high potential market in strong growth. Turismo Medico ItaliaTM has all the skills, knowledge and tools needed for your success in Italy. Turismo Medico ItaliaTM | Partner Program
  4. 4. “Trust in dreams, for in them is hidden the gate to eternity.” Khalil Gibran Our energies are focused on service to the italian Patient, creating a strong relationship of TRUST, due to the importance we give to moral and ethical values of Our Team as well as the stakeholders (Clinics, Hospitals, Wellness Centers) with whom we work. Turismo Medico ItaliaTM | Partner Program
  5. 5. Healthy Living, Live in Happiness! Stefano Urbani We are ready to team up with You to bring ever greater value to Our italian patients. During 2016 italian market will embark on a dramatically large expansion of the Out-Bound medical tourism. Turismo Medico ItaliaTM | Partner Program
  6. 6. The company. Established in 2012 in Como, Italy First medical tourism agency born in Italy. At this time, unique italian medical tourism agency with Staff exclusively Italian Turismo Medico ItaliaTM | Partner Program
  7. 7. The founder. Stefano Urbani Education ● Bachelor of Science (BS), Engineering/Industrial Management ● Master of Business Administration (MBA), Business Administration and Management, General, Executive master's degree Experience 3 Years Experience as Freelancer and Entrepreneur in Health’s field (Regional and National) ● Founder of International medical tourism Agency ● Management Consulting 4 Years Experience in Organization Area (Regional and National) ● Organization Project Analyst in International Company ● Organization Development Analyst in International Company 5 Years Experience in Purchasing Area (Regional and National) ● Purchasing Coordinator in Medium National Company (Plastic Material) ● Purchasing Analyst in Multinational Company (Petrol) Turismo Medico ItaliaTM | Partner Program
  8. 8. Meet Us in... World Medical Tourism & Global Healtcare Congress ORLANDO, Florida (U.S.) ● September 27-30, 2015 http://www.medicaltourismcongress.com/speakers/stefano-urbani/ International India Medical Tourism Congress NEW DELHI, INDIA ● November 20-21, 2015 http://www.iimtc.com ...or, invite Us to meet You in your country! ● info@turismomedicoitalia.com ● +39.3496455538 http://turismomedicoitalia.com Turismo Medico ItaliaTM | Partner Program
  9. 9. Current Market share 2015 work with Turkey, Spain, Greece, Czech Republic, Germany, Cyprus in the medical branches of: Turismo Medico ItaliaTM | Partner Program assisted reproduction (IVF, egg-donation, embryo- donation, PGD with gender selection) aesthetic plastic surgery hair transplant (FUE) ophthalmology … and: dentistry, pain therapy, check-up
  10. 10. Next Market share We will start working with the same branches in other countries (without internal competition) We will start working with the Eastern European countries in the medical branches of dentistry In the next future we will start working in the branches of Wellness and Spiritual Tourism, with Countries around the World. Turismo Medico ItaliaTM | Partner Program We are willing to consider new branches, where they may be successful for the Italian market.
  11. 11. A fast growing market. Overview of the italian scenario. Turismo Medico ItaliaTM | Partner Program
  12. 12. Health Turism Revenues 2012 68.900.000.000 Euro Worldwide 537.280.000 Euro Italy0,8% of the world market volume is in Italy Turismo Medico ItaliaTM | Partner Program
  13. 13. Italian Scenario Trend Turismo Medico ItaliaTM | Partner Program 2009 | 20.000 2012 | 184.000 2014 | More than 250.000
  14. 14. Italian Scenario Motivations Turismo Medico ItaliaTM | Partner Program This is a new form of tourism in Italy, was the last strong "wave" of economic crisis that has prompted residents to look beyond the national border to heal, to find the best deals. But in addition to this factor highlights another strong motivation that drives even the Italians to buy "medical tourism": the high professional and friendly level of the structures and the professional employees, as well as the elimination of the waiting time, the possibility of choose between different treatment options, and ultimately the presence of the guarantee "Satisfied or Refunded".
  15. 15. Italian Scenario Motivations Turismo Medico ItaliaTM | Partner Program Savings and Cost-Effectiveness: 24,0 % Rapidity of the treatment / lack of waiting: 15,0 % Link to holiday: 12% Confidentiality over the territory of residence: 11% Modern health centers and equipment: 8% High rank professionals Staff: 7% Personal issues: 6%
  16. 16. Italian Scenario Periods Turismo Medico ItaliaTM | Partner Program The first four months August: 26,0 % December: 14,0 % July: 11% April: 10% The last two months November: 3% February: 2% Other months: 34%
  17. 17. Healt Turism Periods Turismo Medico ItaliaTM | Partner Program Croatia: 16,7 % Hungary: 14,6 % Romania: 13,0 % U.S.A.: 7,0 % Belgium: 5,2 % Italian Scenario Destinations United Kingdom: 4,9 % Panama: 4,4% Turkey: 3,9% Slovenia: 3,4% Serbia: 3,0%
  18. 18. Healt Turism Periods Turismo Medico ItaliaTM | Partner Program Switzerland: 2,2% Austria: 2,0% Moldova: 1,8 % Spain: 1,6 % Germany: 1,5 % Czech Republic: 1,4 % Tunisia: 1,2 % Malta: 1,2 % Holland: 1,1 % France: 1,1 % Other Countries: 6,5 % Italian Scenario Destinations
  19. 19. We are searching Stakeholder who can share Our same values: ● Customer Focus ● Honesty and Transparency ● High ethical and moral principles and ● Hard Working, Economically Driven ● Willing to invest in marketing to accelerate the growth of the Italian market and have tangible results in the short term Turismo Medico ItaliaTM | Partner Program Channel Partner Profile “We prefer to have had only one patient happy than many patients dissatisfied” Stefano Urbani
  20. 20. Channel Partner Program Overview view from above Turismo Medico ItaliaTM | Partner Program Potential Patient Turismo Medico Italia Stakeholder Stakeholder website Actual Patient Italy Stakeholder Country Marketing Strategy Turismo Medico Italia website
  21. 21. Channel Partner Program Overview view detail Turismo Medico ItaliaTM | Partner Program Turismo Medico Italia Stakeholder Potential Patient Turismo Medico Italia web-site Stakeholder web-site ITALY STAKE REGION Investment info request requests satisfaction requests satisfaction Actual Patient Marketing Strategy info request Investment decreases the area
  22. 22. Channel Partner Support Turismo Medico ItaliaTM | Partner Program Search Engine Optimization (SEO) ● Search Engine Optimization Consulting ● SEO Optimized Web Content Service ● Interlinking Strategy Development ● Digital Marketing Strategy Social Media Marketing (SMM) ● Content Creation and Distribution ● Community Building ● Social Media Measurement Link Building ● Article Marketing ● Corporate Blog Management ● Press Release Services Internet Marketing Analytics Google AdWords JumpStartProgramPartnership
  23. 23. Why TMI? ZMOT Zero Moment Of Truth Turismo Medico ItaliaTM | Partner Program
  24. 24. ZMOT pursued through effective link building strategy Turismo Medico ItaliaTM | Partner Program BLOG, for the specific medical branch Stakeholder web-site Stakeholder web-site Stakeholder web-siteStakeholder web-site Stakeholder web-site LANDING PAGE, for the specific treatment SOCIAL NETWORKS WEB-SITE TMI ITALIAN MEDICAL TOURISM WEB-PLATFORM http://turismomedicoitalia.com TWITTERFACEBOOK http://www.turismo-medico.it BLOG LANDING PAGE
  25. 25. Let’s Get Started! Turismo Medico ItaliaTM | Partner Program GAIN Continuous Improvement Your next steps Agreement - Cooperation Agreement Proposal - Marketing Plan evaluation, possible redefinition - Crossing the needs, WIN to WIN agreement endorsement Option: meeting in Stakeholder’s Head-Quarter ROI, Return Of Investment Break-Even Point Our next steps Agreement - Cooperation Agreement Proposal - Marketing Plan Proposal - Crossing the needs, WIN to WIN agreement endorsement Option: meeting in Stakeholder’s Head-Quarter Kick-Off. Implementation of the Marketing Plan Implementation of the Project ROI, Return Of Investment
  26. 26. Methodologies used for the analysis of market Turismo Medico ItaliaTM | Partner Program CAWI (Computer Assisted Web Interviews) CATI (Computer Assisted Telephone Interviews) Data elaboration on Medical Tourism Association surveys Data elaboration on Deloitte surveys

×