Social Search for Apartments    The Next Big Thing
Break From the Pack of    Apartment Commodity “The sole purpose of marketing is to sell more tomore people, more often and...
Our Goal        To provide our Friends - Fans - Followerswith an Experience that offers    enough value to create Customer...
The directional flow of marketing         has changed…
How Much Website Traffic Do       You Have
Until ApartmentMarketers put as muchstock in their WebsiteTraffic as they do their Leasing Centers, not  much will change
What Gets Measured    Gets Done
Every (50) Unique Visitors    = (1) Guest CardEvery (650) Unique Visitors        = (1) Rental
13,336 Facebook Fans
12,707 Twitter Followers
Become the Media
Facebook Social Graph
Social SearchThe Next Big Idea
Presentation social search dmaa 2 11-13
Presentation social search dmaa 2 11-13
Presentation social search dmaa 2 11-13
Presentation social search dmaa 2 11-13
Presentation social search dmaa 2 11-13
Presentation social search dmaa 2 11-13
Presentation social search dmaa 2 11-13
Presentation social search dmaa 2 11-13
Presentation social search dmaa 2 11-13
Presentation social search dmaa 2 11-13
Presentation social search dmaa 2 11-13
Presentation social search dmaa 2 11-13
Presentation social search dmaa 2 11-13
Presentation social search dmaa 2 11-13
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Presentation social search dmaa 2 11-13

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  • -) Started Urbane Apartments in Aug, 2003 in my attempt to Create Wealth -) Build It and They Will Come IS a Myth -) You MUST be Marketing in ALL You Do -) All Apartments were mostly the same, dull and very boring
  • -) I was a Builder, Not a Marketer, and build 16k-17k apt units -) I read every marketing book I could find, continued to stumble across My Space -) Urbane staff were afraid of negative comments -) One by One we started to create Urbane Evangelists
  • -) It is no longer about Shouting Your Message -) We are now an Opt In Opt Out economy, and you can be un-friended at any time, We truly are at Permission Based Marketing
  • -) The Urbane Life has established itself as a Hyper Local News and Presence
  • Presentation social search dmaa 2 11-13

    1. 1. Social Search for Apartments The Next Big Thing
    2. 2. Break From the Pack of Apartment Commodity “The sole purpose of marketing is to sell more tomore people, more often and at higher prices. There is no other reason to do it.” -Sergio Zyman
    3. 3. Our Goal To provide our Friends - Fans - Followerswith an Experience that offers enough value to create Customer Evangelists within our core Digital Footprint so that they self rent our apartments
    4. 4. The directional flow of marketing has changed…
    5. 5. How Much Website Traffic Do You Have
    6. 6. Until ApartmentMarketers put as muchstock in their WebsiteTraffic as they do their Leasing Centers, not much will change
    7. 7. What Gets Measured Gets Done
    8. 8. Every (50) Unique Visitors = (1) Guest CardEvery (650) Unique Visitors = (1) Rental
    9. 9. 13,336 Facebook Fans
    10. 10. 12,707 Twitter Followers
    11. 11. Become the Media
    12. 12. Facebook Social Graph
    13. 13. Social SearchThe Next Big Idea

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