@sfmade hashtag: #urbanmfgSFMade‟s mission is to build andsupport a vibrant manufacturing sectorin San Francisco, that sustainscompanies producing locally-madeproducts, encourages entrepreneurshipand innovation, and createsemployment opportunities for a diverselocal workforce.
@sfmade hashtag: #urbanmfgHow we started…• Kept requirements to participate simple.• Started small with only 12 local manufacturers representing established iconic brands and new sexy brands = instant credibility and everyone wanted in!Where we are now…• Grew from 102 members in 2010 to 398 members as of October 2012.• #1 reason for joining SFMade is to leverage the SFMade brand and promotional platform.
@sfmade hashtag: #urbanmfgHow we got to this point…We developed a „Locally Made‟ Brand Platform…1. To enable manufacturers to leverage geographic „place- based‟ identity as a unique selling point and differentiate themselves in the marketplace.2. To enable consumers to easily identify SFMade products locally, nationally, and internationally.3. To create a vibrant and powerful collective branding platform to strengthen the manufacturing community.
@sfmade hashtag: #urbanmfgSFMade Manufacturers are 99% Consumer Brands
@sfmade hashtag: #urbanmfg> 60% of members actively use the logoMembers see the SFMade logo as a badge of honor and away to illustrate their “Pride of Place”.Our Logo Usage Guide encourages members to see all potentialapplications including placement on their: • Company website • Physical product • Packaging • Shipping boxes • Retail store windows • Trade show signage
@sfmade hashtag: #urbanmfgWhat it looks like… On Shipping Boxes
@sfmade hashtag: #urbanmfgCase Studies of Local Branding SuccessInitiatives that generated the most interest, excitement,furthest reach, and the most significant results: • SFMade Week • Retail Partnership with Banana Republic • SFMade Retail Map
@sfmade hashtag: #urbanmfgSFMade WeekSFMade‟s signature annual fundraising eventA week long celebration of San Francisco‟s manufacturing sector and thecompanies and people that bring locally produced products to fruition.Designed to heighten awareness of local manufacturing and the criticalrole it plays in our local economy featuring “something for everyone”. • PARTY – Ramp it Up! – an event at a Member‟s manufacturing facility • MEET THE MAKERS – Member company Factory Tours • LEARN – Educational Events • SHOP – Shop SFMade Day
@sfmade hashtag: #urbanmfgWhat it looked like…
@sfmade hashtag: #urbanmfgSFMade Week Results• $100,000 raised.• New funder acquisition and relationships, including Whole Foods and Zazzle.• Significant press coverage including all of the local magazines, newspapers, blogs and several TV channels.• 254 went on factory tours.• Over 400 attended „Ramp it Up!‟ event.• Mayoral Proclamation and press release outlining commitment to deepen support for the manufacturing sector.• 47 retail stores participated in “Shop SFMade Day” and donated 10% of their proceeds to SFMade.• 35 new members joined within one month.
@sfmade hashtag: #urbanmfgRetail Partnership with Banana Republic• Holiday Season 2011 – Banana Republic created an SFMade branded pop-up-store at their flagship location in San Francisco. “This is a really nice opportunity to tie into the values of supporting the communities where we live and work and share with our San Francisco customers the design culture and talent that exist locally,” said Louise Callagy, a spokeswoman for Gap Inc., Banana‟s parent company.• 18 SFMade brands selected.• An example of a large retail brand wanting to be associated with cool, small, local brands.
@sfmade hashtag: #urbanmfgRetail Partnership Results• Generated the most interest and reaction of any initiative to date - WOW factor.• Created tremendous exposure for SFMade and our members.• Banana Republic launched a national promotional campaign the day of launch – SFMade gained 358 new „Likes‟ on Facebook.• SFMade members reported a 20% increase in gross sales.• Served as a model for other interested retailers including HMSHost, who is launching SFMade retail stores at SFO in December 2012.• Press coverage including front page of SF Business Times.• Store has been so successful that it will run into 2013.
@sfmade hashtag: #urbanmfgSFMade Retail Map• A “Discover Locally Made” Retail Map, featuring 85 stores selling products made in San Francisco.• Sponsored by Levi Strauss & Co, who see value in being affiliated with SFMade and the locally made movement, even though they do not produce in San Francisco any longer.
@sfmade hashtag: #urbanmfgRetail Map Results• 85 Stores participated in the first version of the map.• SFMade created new accounts for SFMade members as stores chose to carry member products so they could meet the criteria of carrying a minimum of two (2) SFMade products to be featured on the map.• Increased consumer awareness through wide distribution in local retail stores, hotels, SFTravel Center, at conventions, City Hall and local business headquarters.• Distributed in 50,000 7x7 Magazines to coincide with SFMade Week.• A tactile, handy and visually pleasing map that people generally love to have and share.
@sfmade hashtag: #urbanmfgWhat‟s next for SFMade?1. Three stores at SFO International Terminal featuring SFMade products2. An SFMade „local shopping‟ Mobile App3. A Corporate Gifts Guide
@sfmade hashtag: #urbanmfgWhat‟s next for UMA?1. Release of Toolkit: Develop a Locally Made Brand2. Conference Call scheduled3. Locally Made Branding Committee formed
@umfgalliance hashtag: #urbanmfgLAND USE &REAL ESTATE• Mike Cooper, Philadelphia Industrial Development Corp.• Kathy Dickhut, City of Chicago• Kenyetta Bridges, Detroit Economic Growth Corp.• Nancy Green Leigh, Georgia Institute of Technology• Adam Friedman, Pratt Center (Moderator)
U R BAN MANUFAC TURING AL L I ANCE MICHAEL COOPER OCTOBER 18, 2012
PHILADELPHIA INDUSTRIAL LAND & MARKET STRATEGY “Most comprehensive analysis of industrial activity & inventory in Philadelphia’s history.”• Land & building inventory• Illustrate diversity of Philadelphia‟s industrial sector• Demand drivers• Identify issues requiring public intervention• Guide policy for new zoning code• Consultant Team:
INDUSTRIAL DISTRICTS15,804 acres in 15 Districts(89% of City‟s industrially-zoned land)
WHAT DID WE FIND? 104,300 industrial jobs, approximately one out of every five jobs in Philadelphia Industrial jobs employ a range of Philadelphians – highly skilled, technical positions to entry-level apprenticeships to career-path positions for unskilled and semiskilled workers Industry provide family sustaining jobs with benefits Average wages for industrial jobs in the city are nearly $50,000 Annual payroll of over $5 billion; direct economic output $47.8 billion Annually contributes $323 million in taxes (BPT, property, wage, and sales)
Facebo o k .co m/ PI D C phi l a ● @ PI D C phi l a ● W W W .PI D C - PA .O RG
Manufacturing Land Use and Zoning in ChicagoCity of Chicago Department of Housing and Economic Development Industries where the City of Chicago’s share of employment is larger than elsewhere in the U.S. • Food • Metals • Paper & Printing • Apparel & Textile mills • Wood & Furniture • Electrical & transportation • equipment • Chemicals • Plastics
Industrial Corridor PMD and Industrial Manufacturing Land Use Tools Corridor A Planned Manufacturing District (PMD) is an area zoned for the city’s heaviest industrial activities. Fifteen PMDs are currently designated within 24 industrial corridors throughout Chicago. By prohibiting residential and most retail uses, the district designation has provided a clear land use policy to support manufacturing and related business purposes since 1990. But there are: • Obsolete buildings • Vacant land and buildings which need assembly • Proposals for uses that would increase land values, discourage industrial investment and undermine the operations Number of CompaniesPrivate School 2536 87 49 17 Under 125 126-250 251-500 Over 500 employees employees employees employees Luxury Autoplex 32
Updating the Land Use Tools Land use and Zoning Deliverables• List of locations that could be made “shovel ready” for advanced manufacturing uses, as regional competitors provide.• List of sites that are best suited for other land uses.• Recommendations to amend the uses and boundaries within each PMD based on an Regional marketing for shovel-ready sites updated set of clearly defined criteria. Shovel Ready Sites Entity Deliverables • Outline the legal, strategic and financial framework for an entity to redevelop, and potentially manage, industrial property.33
INDUSTRIAL LAND SURVEYMETHODOLOGY: SURVEY AREA
INDUSTRIAL LAND SURVEYFINDINGS: BREAKDOWN OF EXISTING USES
EMPLOYMENT DISTRICTS EMPLOYMENT DISTRICTSRESULTED IN THE IDENTIFICATION IDENTIFICATION OF 7 PRIMARY EMPLOYMENT THE PROCESS RESULTED IN THE OF 7 PRIMARY EMPLOYMENT DISTRICTS
Manufacturing in Atlanta, GA Perspectives on Issues, Projects, and Initiatives Nancey Green Leigh, PhD, FAICP School of City and Regional Planning Georgia Institute of Technology Atlanta, GA Urban Manufacturing Alliance, Brooklyn, Oct. 18, 2012 Brownfields Program Community Meeting June 30, 201237
“Smart Growth’s Blind Side” in Atlanta “Smart Growth‟s Blind Side” (Leigh & Hoelzel 2012) Failure to recognize industrial land contributions Industry versus “smart growth” development Productive urban industrial land at risk Implications for local economic development Little guidance from smart growth policy and literature Atlanta’s 1st sustainable industrial development plan (2009) Issues in 2011 Update to Atlanta’s Comprehensive Plan Industrial employment critical to Atlanta Too much conversion of industrial land and job loss Encourage more investment in industrial properties Need specific industrial development policies 38
“Manufacturing” Support in Atlanta Comp Plan Preserve industrial land and promote employment (no “teeth”) “Mixed-use Industrial” land use category (no specifics, no parcels) Create an industrial council (not created) Invest Atlanta (Atlanta’s economic development agency) Increasing business retention efforts (slowly emerging) Promoting entrepreneurship and exports Metro Atlanta Chamber (Atlanta’s regional chamber of commerce) Clean Tech and Bioscience initiatives Supply Chain and Advance Manufacturing programs with staff Focus on ATL Intermodal Container and Port of Savannah expansion 39
“Manufacturing” Support in Atlanta Atlanta BeltLine’s “New Industrial Policy” (in master plans) Identified productive industrial areas along BeltLine Do not recommend non-compatible uses in areas Method to deny/approve industrial conversions (hardly tested) Reconsider “BeltLine-Supportive Densities” and include light industry in TODs (searching for ways, unknown future) Brownfields Area-wide Planning (ongoing, U.S. EPA “pilot”) Strategies for “mixed-use industrial areas” Recommendations for industry in “catalytic” BeltLine/MARTA TOD Ideas to allow sustainable, productive manufacturing and prevent unsustainable industrial uses (e.g., scrapyards) Model for city-wide policies for reusing vacant, obsolete industrial properties and revitalizing surrounding neighborhoods Continue advocacy for an industrial council 40
@umfgalliance hashtag: #urbanmfgWELCOME• Seth Pinsky, NYC Economic Development Corporation
@umfgalliance hashtag: #urbanmfgSUSTAINABLEBUSINESSOPPORTUNITIES• Sal Di Stefano, Boston Redevelopment Authority• Adam Friedman, Pratt Center for Community Dev.• Hiroko Kurihara, 25th Street Collective• Jen Becker, Pratt Center (Moderator)
BOSTON’S BACK STREETS :Newmarket Eco-Industrial Corridor • Employs over 9% of City‟s workforce with 11,000 employees • One of three largest industrial clusters in Boston • Generates $3 Billion of sales each year • Large Business Association • Major food supplier for hotels, hospitals, universities, restaurants • Proximity to downtown helps reduce carbon footprint • Diversified of tax base • Walk-ability • High asthma rates of neighboring neighborhoods
BOSTON’S BACK STREETS: Newmarket “Laboratory for sustainability”Goals: $10,000 raised• Highly replicable program, • Business workshops competitiveness is improved, • Boston Buying power=aggregate traffic, waste and emissions electric purchasing reduced Investments:• Better zoning for new industries (clean energy sector) reducing time • $2.2 Million infrastructure for occupancy permits. improvementsFeasibility Studies completed: • Newmarket Commuter rail station• Solar Studies=12 studies mixed • EPA grant for truck electrification results • New signage program• Organic Waste Audits=not an issue • BLDC loan program• Truck idling Study=trucks leased • Staff hours for planningEvents: • Boston Biz Hub• Boston Shines=30 businesses, • Office hours in the district
Strategy: Making Markets Work Q. Do you market your company as green or environmentally sustainable? Yes No Growing 52% 20%Q. Which of the following reflectsyour company‟s revenues over The Same 17% 20%the past 12 months? Declining 23% 60%
Spec It Green Initiative LEED Standards created market demand for green building materials Launched Spec It Green event series and www.madeinnyc.org to: Build manufacturers’ awareness of market opportunities in green production Build relationships Engineering assistance (ITAC MEP provider) to help companies green products > 1,000 participants
Spec It Green PartnershipAggregating Demand School Construction Authority Durst Organization, Jonathan Rose Companies, Dunn Development, Pratt Institute $2.8 billion in developmentAccelerating Innovation Research Universities ITAC NYS Environmental and Energy Funders Network Freedom Tower, NYC, The Durst Organization
Design Extension Services Modeled on agricultural extension services Use faculty and students to redesign products and packaging Elevate professional standards
The BNY Model for Sustainability Foster Sustainable Practices LEED standard for construction Green infrastructure: solar street lamps, wind turbines, bike racks, cogeneration, rooftop farm Targeted marketing and promotion Pilot projects: waste recycling (with ITAC)
The 25th Street CollectiveThe 25C is a collaborativeincubator of slow-food andslow-fashion artisanspracticing local, ethicalmanufacturing and innovativeresourcefulness.We share studio space, astorefront gallery and winebar, industrial sewingequipment, as well as hostworkshops and events.
The 25th Street Collectiveand the 25C Production StudioThe 25th Street Collective (25C) is an L3C sustainable business incubatorthat advances local, artisan production within the Collective. This hasresulted in the need to expand in order to respond to a larger marketseeking artisan goods. We will be launching a comprehensive, innovativesewn-goods manufacturing facility that includes fiber innovation, sampledevelopment, high-tech ‘made to order’ sewing, and waste management.Phase 1: Sample development and vertically-oriented small-run productionwith regenerated fibers and innovative and repurposed fabricsPhase 2: Mass customization technology and print design equipmentPhase 3: Smart fiber sourcing and an innovations lab where fabricationincludes post-industrial / post-consumer waste collection and regeneration
Concurrent Step: Launching OAKLANDmadeDraft Logo and Mission Statement OAKLANDmade unites and builds the vibrant manufacturing and artisan production sector that is creating locally- made goods in Oakland. We foster entrepreneurship, sustainable innovation, and collaborative models to ensure good livelihoods for our diverse local ‘maker-force’.
@umfgalliance hashtag: #urbanmfgOPEN DISCUSSION• Matt Tuerk, Allentown Economic Development Corporation (Moderator)
@umfgalliance hashtag: #urbanmfgFRIDAY, OCTOBER 19
@umfgalliance hashtag: #urbanmfgOVERVIEW OF THEBROOKLYN NAVY YARD• Andrew Kimball, Brooklyn Navy Yard Development Corporation
Brooklyn Navy Yard StrengthsMISSION-DRIVEN NONPROFITTriple Bottom Line mission: generate revenue that supports industrial & economic development,job creation and sustainable modern manufacturing Why Locate in the Yard? Why Industrial in the Five Boroughs? Hassle-free environment Diversified tax base “On-the-Ground” mission driven management Range of income levels (industrial pays 25% more than service sector) Strong Board governance and oversight Access to markets/ growing population Zoning certainty Quality of workforce Location/ Security “Sustainable City” No real estate taxes Why Green? Market but affordable rents Build on growth of green manufacturing Quality of space – historic and sustainable Be a good neighbor to surrounding communities Business to business opportunities Addressing long-term energy needs Quality of local workforce
Changing the Face of Manufacturing Redefining 21st Century Manufacturing Tenant Sectors that make sense in NYC: Arts + Culture Entertainment, Film + Media High-end Design / On-site Manufacturing E-Commerce Fulfillment Home Goods / Woodworking Food Manufacturing / Processing Warehouse / Distribution Medical Services Maritime / Ship Repair and Transport Green manufacturing growing across all sub-sectors
INFRASTRUCTURE UPGRADES •Roofs/window replacements for Energy Efficiency • Rooftop Farm with Brooklyn Grange • Water Conservation + Stormwater Management • Porous Pavement • Wind/Solar Street Lights • Yard-wide Solar Installation (anticipated) • Hybrid + Low-Emission Vehicles • Bike Lanes + Bike Racks • Solar Trash Compactors •Yard-wide Waste Management Plan
Brooklyn Navy Yard Center at BLDG 92BLDG 92 Mission StatementThe mission of BLDG 92 is to celebrate the Navy Yard’s past, present, and future and promote the role the Yard andits tenants play as an engine for sustainable urban industrial growth and job creation. Through a comprehensiveexhibit, public tours, educational programs, archival resources, and workforce development services, BNYC92 willreinforce its unique bonds with the community and inspire future generations to become industrial innovators andentrepreneurs.Modern ExtensionModular units constructed by Navy Yard tenant Rooftop café and special events space Leasable SpaceEmployment CenterMeeting/classroom space for school groupsHistoric Structure Marine Commandant’s Residence Designed in 1857 by Thomas U. Walter, 4thArchitect of the US Capitol Three floors containing six galleries celebratingthe past, present and future of the Navy Yard2011-2012 Total Attendance: 21,960Exhibits: 16,600 | School Tours: 2,300| Public & Private Tours: 2,510 | Construction Kids: 550
Development Map Twelve development projects recently completed or in design or2001:230 tenants construction3600 Jobs2012:275 tenants6000 jobs2Million SF in development2000-3000 Jobs
@umfgalliance hashtag: #urbanmfgOPPORTUNITIES TOREPLICATE THEBROOKLYN NAVY YARD• Adam Friedman, Pratt Center for Community Development (Moderator)
Opportunities to Replicate the Brooklyn Navy Yard Model
Economic Impact of the BNY Annual (Ongoing) Economic Impacts of the Brooklyn Navy Yard $2,500 35,000 30,000 $2,000 25,000 $1,500 20,000Millions 15,000 $1,000 10,000 $500 5,000 $- - Employment Induced Jobs Economic Output Induced Earnings
Change in Tenancy at the BNY Change in Rented Sq. Ft. by Type of Tenant, 1996-20117,000,0006,000,0005,000,0004,000,0003,000,0002,000,0001,000,000 0 Warehouse/Distribution Contractor Office/Storage Artisanal/Niche Manufacturing Traditional Manufacturing Marine Manufacturing Entertainment Office Power Generation
Sustainability at the BNY• Top 5 green practices o Recycle paper/cardboard (64%) o Reuse materials (55%) o Use minimum packaging (53%) o Purchase recycled paper (48%) o Use energy efficient equipment or lighting (45%)• 84% of the companies support BNY‟s goal to create an eco industrial park• 33% said BNY has influenced company to adopt more sustainable business practices
The Brooklyn Navy Yard ModelThere are 8 core elements to the BNY model:1. Mission driven, on-the-ground, non-profit management2. Publicly-owned property3. Consistent city capital4. Ability to reinvest surplus and leverage rent roll5. Campus setting6. Industrial Land Use and priority7. Diverse tenant base8. Sustainable development
Policy Recommendations for Replication1. Establish an “Industrial Development Fund” for not-for- profit acquisition and development of industrial space2. Consider net leasing publicly owned industrial sites, rather than selling them outright.3. Encourage partnerships between for-profit and nonprofit developers.4. Adapt traditional economic development tools5. Coordinate zoning and land-use policies with economic development infrastructure investments
@umfgalliance hashtag: #urbanmfgROLE OF THE UMA &FUTURE ACTIVITIES• Kate Sofis, SFMade (Moderator)
Facilitated by Kate Sofis, SFMade The 1st Annual UMA Convening October 18-19, 2012 New York CityAgenda Overview: UMA Vision and Near Term Goals 1:30-1:45pm Break-Out Sessions: Areas of Shared Interest 1:45 – 2:30pm Ways to Work Together 2:30-2:45pm UMA Website and Logo 2:45-3pm UMA Convening Officially Adjourns!
The Urban Manufacturing Alliance (UMA) is anational collaborative of non-profit, for-profitand governmental stakeholders workingtogether to grow urban manufacturing, createliving wage jobs and catalyze sustainablelocal economies.
The 1st Annual UMA Convening October 18-19, 2012 New York City1. Build a networking platform linking urban manufacturing centers together nationally2. Share best practices across cities and produce “toolkits”3. Assist new cities to launch or grow their own urban manufacturing support organizations4. Add the voice of small, urban manufacturers to national economic policy
TOOLKITS – In Process/ProposedLocal Brand and Marketing Platform Q4 2012Industrial Revenue Bonds Policy Brief Q1 20132nd Toolkit Topic TBD Q3 2013REGIONAL INITIATIVES - ExamplesLaunch of Oakland Made Q1 2012(Re) Launch of Made in NYC 2013
The 1st Annual UMA Convening October 18-19, 2012 New York CityDirections Join a group based on the topic that most interests you or your organization. Questions to answer:1. What are the issues or specific topics of interest that we should cover (in a webinar, toolkit, exchange)?2. Are there, specific resources -other organizations, cities - with useful expertise in this area?3. Are there particular national policy implications for this area?
The 1st Annual UMA Convening October 18-19, 2012 New York CityProposal: UMA Advisory Committee The UMA will form an Advisory Committee for the purpose of providing strategic guidance to the work of the UMA The Advisory Committee shall have 5-7 individuals representing different facets of the UMA constituency. Proposed seats: • Geographic (ie Northeast, South, Midwest, West, etc) • Size (Large City vs Small/Medium City? • Other? The Advisory Committee shall be elected (annually/bi-annually?) by vote of the current UMA registered members
The 1st Annual UMA Convening October 18-19, 2012 New York CityProposal: Bi-Monthly Calls/Webinars The UMA will host bi-monthly conference calls or webinars Purpose: Provide an ongoing forum of exchange and to facilitate specific best practices Topics will be selected, informed by polling UMA members, by the Advisory Committee Schedule of upcoming calls: November, 2012. January, March, May, July, September, November 2013. October 2013: Next UMA Convening
The 1st Annual UMA Convening October 18-19, 2012 New York CityDiscussion: Other Joint Activities and Leverage Through the UMA, cities may have the opportunity to work in partnership to leverage resources. Examples: Joint programming – example: education, advising, workforce Fundraising – the UMA could potentially attract resources for the work of a UMA city or multiple cities together Shared Resources– could the UMA provide other “back office” resources to be shared across multiple organizations? Other ideas?
The 1st Annual UMA Convening October 18-19, 2012 New York CityProposal: UMA Website UMA will have a website that will: Provide a repository for toolkits and best practices Publish an ongoing calendar of events Over time, be a platform for a national “voice” for urban manufacturing
@umfgalliance hashtag: #urbanmfgUMA BRAND IDENTITYMitch Posada, UMA