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Storytelling of the territory

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Storytelling of the territory

  1. 1. Storytelling of the territory - Nathalie Paquet / @N_Paquet juillet 2015
  2. 2. Urban Expé - contact@urbanexpe.com - www.urbanexpe.com Who I am Nathalie Paquet - Education : #sociology #projects management #digital #territory - Le Cube : #mediation #culture #events #digital - Urban Expé : #experience #storytelling #digital #territory #tourism - Imprudence : #experience #storytelling #digital #design @N_Paquet
  3. 3. Introduction   Urban Expé - contact@urbanexpe.com - www.urbanexpe.com 1
  4. 4. «80% of information that exists in the world has a geographical base »» Sylvain Genevois dans MCD n°73, janvier-avril 2014, La numérisation du monde Image > axismaps.comUrban Expé - contact@urbanexpe.com - www.urbanexpe.com
  5. 5. Contents are spatially referenced Contents are spatially represented Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
  6. 6. Urban Expé - contact@urbanexpe.com - www.urbanexpe.com On-line In-situ
  7. 7. Urban Expé - contact@urbanexpe.com - www.urbanexpe.com Image > George Ward Tjungurrayi The narrative is a form of appropriation, enchantment and transmission of the territory which many cultures have embarked on. Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
  8. 8. The story narrates the territory The story is written on the territory Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
  9. 9. Urban Expé - contact@urbanexpe.com - www.urbanexpe.com The story narrates the territory The territory is the narrative subject 1. that reveals hidden, invisible, lost or new elements 2. that informs, explains and makes the territory readable Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
  10. 10. The story is written on the territory 1997 - David Fincher The Game Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
  11. 11. Spatial (digital) storytelling Urban Expé - contact@urbanexpe.com - www.urbanexpe.com 2
  12. 12. spatial stories «  stories with a spatial structure and spatial characteristics »    Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
  13. 13. Reality In-situ experience On-line experience FictionOBJECT SUPPORT Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
  14. 14. Theme parks Video Games Guided walks Maps Projected territory Created territory Existing territory Processed territory Reality In-situ experience On-line experience FictionOBJECT SUPPORT Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
  15. 15. Projected territory Created territory Existing territory Processed territory Reality In-situ experience On-line experience FictionOBJECT SUPPORT Urban Experiences Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
  16. 16. Storytelling of the territory Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
  17. 17. QR Codes RFID Augmented Reality Image recognition Electronic kit Pirate Box GPS Technologies Sensors Beacons Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
  18. 18. The territory is not a blank page : history, context , flux , organization, ... The story is part of the urban complexity that reveals specific characteristics. The narrative and technical architecture is created to serve the participant's experience. Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
  19. 19. Point of interest (POI) Trajectory Capsule Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
  20. 20. Exemples Urban Expé - contact@urbanexpe.com - www.urbanexpe.com 3
  21. 21. 2014- 215 #Enquêtedimages
  22. 22. Historical background of Sevran seen from images and innovation 1881 to 1890 : Alfred Nobel lived in Sevran 1891 : Westinghouse Brake Factory 1925 to 1995 : Kodak Factory Today : la MISS Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
  23. 23. Narrate Sevran from images ... And questioning innovation Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
  24. 24. Fiche Kodak Le Canal de L'Ourcq Le Pavillon aux Histoires Le mur de la Plâtrière La Gare Le parc des sœurs L'Église Saint-Martin La place de la Mairie La Mairie de Sevran La Salle des Fêtes Le Service des Archives Le Parc de la Butte La Gare des Beaudottes Le Cinéma les 39 Marches European Heritage Days Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
  25. 25. #Investigation #Image #Sign #Sevran Four entry points Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
  26. 26. #Investigation #Image #Sign #Sevran Four entry points Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
  27. 27. [Qr]iosité The possibility of changing information based on the time of the day Call for proposals 2012 innovative cultural digital services, launched by the Ministry of Culture and Communication #QRCode #Image recognition #NFC
  28. 28. Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
  29. 29. Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
  30. 30. Arrival of a photo film in Sevran
 > Rendez-vous aux Jardins - Festival of Street Art + Local newspaper + Twitter 
 
 City decision to develop it
 > Local newspaper + Twitter
 
 Discovery of old photographs of Sevran
 > Twitter + Workshop + #DefiPhoto
 City decision to match the images with specific locations in Sevran Previous history Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
  31. 31. Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
  32. 32. Arrival of a photo film in Sevran
 > Rendez-vous aux Jardins - Festival of Street Art + Local newspaper + Twitter 
 
 City decision to develop it
 > Local newspaper + Twitter
 
 Discovery of old photographs of Sevran
 > Twitter + Workshop + #DefiPhoto
 City decision to match the images with specific locations in Sevran Previous history Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
  33. 33. Workshop on twitter
  34. 34. Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
  35. 35. 2012 Alice in the Land of Illusion Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
  36. 36. Urban Expé - contact@urbanexpe.com - www.urbanexpe.com Each POI has several interpretive levels :
 
 > Level 1: The public is invited to follow the wanderings of Alice: information on the objects mix and mingle with quotes.
 
 > Level 2: Quotes from the two books " Alice's Adventures in Wonderland” and “Through the Looking-Glass” by Lewis Carroll.
 
 > Level 3: Broader questions that expand the contents of the visit.
 "The Cheshire Cat has something to say". Illustrations de Sir John TennielUrban Expé - contact@urbanexpe.com - www.urbanexpe.com
  37. 37. Key principles Urban Expé - contact@urbanexpe.com - www.urbanexpe.com 4
  38. 38. exemple : Pinball Machine Office Creating a narrative universe Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
  39. 39. Gamification Urban Expé - contact@urbanexpe.com - www.urbanexpe.com Spielplatz from the collectif Démocratie Créative exemple :Street Playing
  40. 40. exemple : Christian Å slund Providing other points of view Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
  41. 41. Appropriations and hacks Urban Expé - contact@urbanexpe.com - www.urbanexpe.com exemple :Parking Day
  42. 42. Go with the flow exemple : Frédérique Soulard
  43. 43. @N_Paquet - contact@urbanexpe.com www.urbanexpe.com // Urban Expé www.imprudence.fr // Imprudence

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