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SOCIAL MEDIA FOR TOURISM

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In tourism, the right social media strategy does magic.

Published in: Social Media
  • I agree with this presentation: social media has become a mirror for brands and a channel for customers from all over the world to engage and give honest opinions about the brand.Going forward, I see that social media could make or break a brand.
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SOCIAL MEDIA FOR TOURISM

  1. 1. FROM CURIOSITY TO SALES
  2. 2. September 2014, http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
  3. 3. EXPEDIA CASE
  4. 4. Remains by far the most popular social media site. Slower growth, but increased level of user engagement with the platform. For the first time more than half (56%) of internet users ages 65 and older use Facebook. Overall, 71% of internet users are on Facebook (no change from August 2013).
  5. 5. OBERMUTTEN CASE
  6. 6. COMMUNICATION FUNNEL WORD OF MOUTH
  7. 7. Visits to website? Raising awareness about your location / new offer? Increasing popularity / buzz Lead generation (collecting e- mails for further e-mail marketing) Conquer new market / target group?
  8. 8. DONT’S
  9. 9. IMPORTANT TO REMEMBERIMPORTANT TO REMEMBER
  10. 10. 1. Why would you use social media? DEFINE GOAL 2. To whom would you speak to? DEFINE TARGET 3. What would you consider good result? DEFINE KPI-s
  11. 11. PING ME ANYTIME  ursa.pucko@appssolut.com ursa.pucko @pursska Urša Pučko

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