20131204 - Bram Koster - Community management is the new marketing - guest lecture Hogeschool Utrecht

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In this presentation I describe how flocks/herds/swarms of animals resemble people's behavior and how managing these groups (i.e. community management) is the new way to market your brand, product, service, etc.

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20131204 - Bram Koster - Community management is the new marketing - guest lecture Hogeschool Utrecht

  1. 1. SOCIAL NETWORKS
  2. 2. http://inmaps.linkedinlabs.com/
  3. 3. FROM SOCIAL NETWORKS TO SOCIAL BUSINESS
  4. 4. ROADMAP TO SOCIAL BUSINESS Page  83
  5. 5. ROADMAP TO SOCIAL BUSINESS Transition to new network society
  6. 6. ROADMAP TO SOCIAL BUSINESS Transition to the ‘connected consumer’
  7. 7. ROADMAP TO SOCIAL BUSINESS Transition to the ‘connected consumer’ Traditional Consumer Online Consumer Connected Consumer
  8. 8. ROADMAP TO SOCIAL BUSINESS Transition to the ‘connected consumer’ online consumer online consumer connected consumer traditionele consumer traditionele consumer connected consumer Bron: Gebruik media in orientatiefase boeken accomodaties (Deniels)
  9. 9. ROADMAP TO SOCIAL BUSINESS Transition to the ‘connected organization’
  10. 10. COMMUNITY MANAGEMENT
  11. 11. ‘In its simplest description a community is a group of people with a common goal or interest.’
  12. 12. Characteristics of a community • Open culture • Willingness to share • Engaged • Flexible • Resilience • Realism
  13. 13. Communitymanagement is sex • Foreplay: innovators & conversation starters • Slow vs quickie • Two-way communication • The seks: tipping point, buzz, ‘conversion’ • Aftermath
  14. 14. SERVICE
  15. 15. RESEARCH
  16. 16. CO-CREATION
  17. 17. EXAMPLES
  18. 18. @bramkoster bram@marketingfacts.nl

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