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Instagram Marketing for Restaurants

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Imagine 400 million folks wanting one of your fajitas?!

..That’s how many active users there are on Instagram. The network has become a springboard for food photography, with hashtags such as #foodporn popping up all over photos of delicious food. It’s time to take a cue from your snap happy guests - join in on the Instagram phenomenon and fill your seats, for free.

Get the new guide to Instagram for restaurants and use the visual conversation to build guest loyalty.

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Instagram Marketing for Restaurants

  1. 1. www.upserve.com Share this guide: #FoodPornINSTAGRAM MARKETING FOR YOUR RESTAURANT. Guides
  2. 2. www.upserve.com 2 Share this guide: Well, your guests are telling us. How do we know? The Internet thinks your fajitas are on (and they’re not just talking about the chili pepper you use in your “secret” seasoning).
  3. 3. www.upserve.com 3 Share this guide: When was the last time you caught someone snapping a photo of their plate right after your server put it down? “Does anyone need anything else right now?” Lindsay asked. And while everyone at the table said they were all set, what they were really waiting to do was snap a photo before digging in. Can you say F-R-E-E promotion? We can.
  4. 4. www.upserve.com 4 Share this guide: That’s how many active users there are on Instagram. Imagine 400 million folks wanting one of your fajitas?! … Or at least 400 million folks actively able to see how good your fajitas are, at no cost to you! Instagram has become a springboard for food photography, with hashtags such as #foodporn popping up all over photos of delicious food, complete with “check-ins.” 400 million.
  5. 5. www.upserve.com 5 Share this guide: To see the impact, look no further than the follower count for food establishments such as Starbucks - over five million. “ I don’t have the budget they do .” Fear not. You don’t have to be a restaurant industry giant like Starbucks to win over followers and drive guest loyalty for your spot… and you don’t need their budget either.
  6. 6. www.upserve.com 6 Share this guide: Take a cue from your snap happy guests - join in on the Instagram phenomenon and fill your seats, for free. The Challenge. The Solution. Guests have plenty of options when it comes to where to eat (616,008 nationwide to be exact). You want to stand out from the rest and drive attention to your delicious food and fantastic atmosphere, but you don’t have the marketing budget of Starbucks.
  7. 7. www.upserve.com 7 Share this guide: • The power of Instagram as a restaurant marketing tool • The impact of Instagram’s new algorithm update on your strategy • The Do’s and don’ts of using Instagram • 5 ways to start using Instagram marketing for your restaurant today This guide covers:
  8. 8. www.upserve.com 27 Share this guide: Monitor your competition. Add other businesses of choice to your dashboard and see how you are doing against competitors over time. Upserve gathers reviews about other restaurants you tell it to watch, and puts them in one place. You’ll always be the first to know what’s happening across town, from across the Web. Everything you need to know, and nothing you don’t. Whether it’s optimizing the menu, checking staff performance, or building loyal guests, Upserve serves up only what you want to know. T E L L M E M O R E

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