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The Upnext Beacon


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Proudly presenting our brand new "Upnext Beacons" and the “Museum of the Future” platform.

Beacons are short-range, low-energy, Bluetooth Smart transmitters that can communicate with mobile devices when they come within a 30 meter range.

The “Museum of the Future” platform is a context-aware, proximity and content solution conceived specifically for use with ”Upnext Beacons”. It offers an out-of-the-box solution that enables cultural institutions -- such as museums, galleries and exhibition centers -- to engage visitors by sending relevant, timely, personalised and localised communications to their mobile devices.

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The Upnext Beacon

  1. 1. Berlin, January 201
  2. 2. About Upnext Upnext is a market leader in digital strategy, mobile They are low energy: your phone doesn’t drain battery (like with GPS) and a beacon application development & user experience design. can last for years without being plugged in. We are currently creating cool experiences with Beacons and Bluetooth Smart.
  3. 3. Introducing the Upnext Beacon
  4. 4. What are Beacons? Beacons are short-range, low-energy, Bluetooth Smart transmitters that can communicate with mobile devices when they come within a 30 meter range.
  5. 5. How do Beacons Work?
  6. 6. HI! You’re Nearby! 1. A Beacon 
 broadcasts small packets of data 2. Your mobile device detects 
 that the Beacon is there 3. The distance between the mobile device and the Beacon can be calculated.
  7. 7. A well positioned array of Beacons can accurately pinpoint any mobile device. 3m You’re here! 5m 1m And the mobile device can receive information based on its position.
  8. 8. “You pause in front of an artwork or sculpture in a museum, and you’re greeted with a notification inviting you to view some interactive information on your mobile device.”
  9. 9. “This information changes and updates dynamically as you move on to the next artwork.”
  10. 10. Industry Standard Beacon technology is being embraced by all of the important players in smartphone devices and operating systems. It now comes pre-installed on all Apple devices released since the 4S, including tablets. Apple recently launched iBeacons based proximity functionality in all of its U.S. stores. Since Android Jelly Bean (4.3), Google has also enabled support for this new technology.
  11. 11. 
 In the News “Apple's iBeacon Is Already In Almost 200 Million iPhones And iPads” ”Baseball demos location tech with Apple's iBeacon” ”A shopping trip with iBeacon, Apple’s secret weapon for navigating stores” ”4 Reasons Why Apple’s iBeacon Is About to Disrupt Interaction Design” 

  12. 12. The Plus Points
  13. 13. Low energy consumption Communicating with Beacons doesn’t drain the battery on your mobile device, because it’s based on Bluetooth Smart low-energy technology.
  14. 14. Inexpensive Beacons are a low-cost piece of hardware, small enough to easily attach to any wall, desktop or counter.
  15. 15. No hassle Mobile devices automatically sense nearby beacons. No pairing processes are needed as with Bluetooth devices of the past.
  16. 16. Cross-platform All major mobile platforms have Bluetooth Smart capabilities and can communicate with Beacons.
  17. 17. The Upnext Beacon Showcase
  18. 18. The Museum of the Future Beacon Platform
  19. 19. Mission Upnext wants to help cultural institutions of all sizes — including museums, exhibition centers and galleries — to enhance their visitors’ experience. Upnext’s Beacon Platform offers a simple, out-of-the-box, context-aware, proximity solution for the cultural sector. Driving exploratory behavior that engages visitors on a fundamental level is our mission.
  20. 20. Contextual Guides Smartly placed Beacons create 
 a sensor network that guides 
 visitors throughout the venue. As visitors approach specific objects, 
 relevant information — like the artist's 
 biography or rich media explaining the story 
 of the artwork — is pushed to the visitors mobile device.
  21. 21. Contextual Guides Smart guides can lead visitors on a customized “path” through the venue. This can be designed and conceived by the curators in order to create a uniquely personalized experience.
  22. 22. Interactive Exhibitions Beacon technology enables completely 
 new ways of experiencing artwork. Installations can now sense the visitor 
 as they approach and interact with them 
 in real-time, allowing for a truly multimodal 
 visitor journey.
  23. 23. Personalized & Social Upnext’s platform tracks and analyzes visitor 
 behavior to gain insights, create personalized tours 
 and offer truly exceptional experiences. Did you ever wish that visitors could leave their opinion about a specific artwork? Now they can share their thoughts with other visitors and friends by attaching their comments to a physical object at the exhibition. In doing this, visitors will build up a rich personal profile driven by their interests and experiences.
  24. 24. Our platform offering • Beacon Hardware • Analytics Module • White-label iOS app that can be rapidly customized • Simple back-end system to manage beacons and content • Drop-in SDKs for Android & iOS (for existing apps) • Consulting, setup and maintenance !
  25. 25. Interested? Contact us… Email: They are low energy: your phone doesn’t drain battery (like with GPS) and a beacon can last for years without being plugged in. Phone: +49 30 27581493