This document discusses the importance of using video text messaging to improve sales in the used car business. It describes a scenario where a salesman is able to send a potential customer a video of a truck they were interested in through a text message. The document advocates that video text messaging allows for personal and swift responses that can increase close rates for sales. It provides statistics showing that many car shoppers want video and text messages are often read within minutes. It encourages used car dealers to adopt this tool before their competitors to gain a competitive advantage through improved customer engagement and sales.