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Changing
the landscape
Findings from the
Unruly Mobile Video Survey
Who: 6,000 respondents
When: May 2016
Where: UK, US, France, Germany,
Sweden, Australia, Japan
Indonesia, Malaysia
Thailan...
Mobile video consumption
is rocketing
190m
155m
120m
50m
Huge growth
predicted across
Both US…
Mobile phone video viewers ...
Mobile video consumption
is rocketing
38m
31m
24m
10m
@unrulyco
17m …And UK
territories
2012 2013 2014 2015 2016 2017 2018...
Mobile video consumption
is rocketing
85%
65%
45%
25%
5%
Almost ¾ of
Americans watch at
least 3 videos on
their mobile a w...
53% of consumers find it annoying to
turn their phone horizontally
60%
55%
50%
45%
40%
Americans and
Brits over-index
agai...
Over 1/3 of people use rotation lock
to keep their phone in vertical mode
38%
34%
30%
26%
22%
Viewers naturally
consume co...
49.5% 52.8%
59.2%
worldwide United States United
Kingdom
Viewers feel enraged when forced to
watch video ads on mobile
% o...
Ads that play with the sound on
also frustrate viewers
In fact, 3/4 of people stop watching
when sound plays automatically
In fact, 3/4 of people stop watching
when sound plays automatically
Brits most
frustrated by
sound-on ads
80%
75%
70%
65%
...
Thinking what’s next
@unrulyco
• Be where your consumers are – think mobile
• Engage them with a natural viewing experienc...
• Made for Mobile
• Intuitive for Users
• Impact for
Advertisers
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Unruly Mobile Video Survey

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Unruly Mobile Video Survey

  1. 1. Changing the landscape Findings from the Unruly Mobile Video Survey
  2. 2. Who: 6,000 respondents When: May 2016 Where: UK, US, France, Germany, Sweden, Australia, Japan Indonesia, Malaysia Thailand, Philippines Why: To understand what mobile viewers want About the study @unrulyco
  3. 3. Mobile video consumption is rocketing 190m 155m 120m 50m Huge growth predicted across Both US… Mobile phone video viewers US @unrulyco2012 2013 2014 2015 2016 2017 2018 85m 140m
  4. 4. Mobile video consumption is rocketing 38m 31m 24m 10m @unrulyco 17m …And UK territories 2012 2013 2014 2015 2016 2017 2018 Mobile phone video viewers UK 32m
  5. 5. Mobile video consumption is rocketing 85% 65% 45% 25% 5% Almost ¾ of Americans watch at least 3 videos on their mobile a week 65.9% 72.2% 56.6% worldwide United States United Kingdom What percentage of people watch more than 3 videos a week? @unrulyco
  6. 6. 53% of consumers find it annoying to turn their phone horizontally 60% 55% 50% 45% 40% Americans and Brits over-index against global average 53.4% worldwide 59.0% United States 58.0% United Kingdom If you’re watching video ads on your phone do you find being forced to turn your phone horizontally to watch in full-screen annoying? @unrulyco
  7. 7. Over 1/3 of people use rotation lock to keep their phone in vertical mode 38% 34% 30% 26% 22% Viewers naturally consume content vertically 34.1% worldwide 35.3% United States 30.8% United Kingdom How often do you use the rotation lock on your phone to lock it to vertical mode? @unrulyco
  8. 8. 49.5% 52.8% 59.2% worldwide United States United Kingdom Viewers feel enraged when forced to watch video ads on mobile % of people who are annoyed with/put off the brand 60% 40% 20% 0% How does it make you feel about a brand when you’re forced to watch their ad on your mobile? @unrulyco
  9. 9. Ads that play with the sound on also frustrate viewers
  10. 10. In fact, 3/4 of people stop watching when sound plays automatically
  11. 11. In fact, 3/4 of people stop watching when sound plays automatically Brits most frustrated by sound-on ads 80% 75% 70% 65% … 73.9% worldwide 79.0% United Kingdom 72.7% United States When a video ad plays on your mobile with the sound on automatically how often do you: discontinue watching the video? @unrulyco
  12. 12. Thinking what’s next @unrulyco • Be where your consumers are – think mobile • Engage them with a natural viewing experience – think vertical • Use mobile-first video makers – think Vertical Video Collective • Give them control – think sound-off • Test and build on mobile – think like a consumer
  13. 13. • Made for Mobile • Intuitive for Users • Impact for Advertisers

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