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There are varying opinions as to the effectiveness of guest blogging in 2018. There are some who will argue it to be a spam-esque strategy, while others will continue to emphasize the importance of collaboration online.
For years, guest blogging was an effective way to build relationships, build links, and gain some key SEO points, helping numerous sites we know and love rank and find audience. Today, guest blogging is not the phenomenon it once was however it is still used by many companies for the aforementioned reasons.
To dismiss guest blogging as being out of fashion or somehow ineffective in 2018 is not accurate.