Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

UEDA Annual Summit 2016: Washington State University - Vancouver: Business Growth Mentor & Analysis Program


Published on

UEDA Annual Summit 2016: Washington State University - Vancouver: Business Growth Mentor & Analysis Program

Published in: Education
  • Be the first to comment

  • Be the first to like this

UEDA Annual Summit 2016: Washington State University - Vancouver: Business Growth Mentor & Analysis Program

  1. 1. The challenge In 2010 SW Washington experienced • Changing Economic Landscape • Fewer Farm and Forest jobs • Highest unemployment in State • Scant capacity to support small business growth • Need for “job-ready” graduates
  2. 2. The solution + + + = S T U D E N T C O N S U LTA N C Y M O N T H LY A L L I A N C E F O R U M
  3. 3. Client: Seely Family Farm Challenge: synthetic mint changing the market Business shift: creation of their own mint candy Student consultancy: created a growth plan and marketing strategy so they could scale up
  4. 4. Small business benefits • About 500 hours of free consulting • Actionable plan for growth • Ongoing monthly forum of clients rated students’ analysis and recommendations as good or excellent. 91% “From the first meeting to the last I remained surprised and impressed with the caliber of the students, their commitment to the project, and the depth and quality of their research and recommendations.” C L I E N T Q U O T E
  5. 5. Student benefits 92%of students felt the MAP experience prepared them for the business world. • Teamwork and professionalism • Confidence by solving real business challenges • References and recommendations • Job opportunities “When grades are more than just a number, but an actual product to a customer, motivation is on another level.” S T U D E N T Q U O T E
  6. 6. Mentor benefits • Rewarding opportunity to help students and small business • Exposure to cutting-edge classroom knowledge • Get to know the future workforce of mentors rated their experience working with students as good or excellent. 94% “I love seeing the students coalesce as a team and begin to think of themselves as consultants—a team with a client who is depending on them—rather than students seeking a good grade.” M E N T O R Q U O T E
  7. 7. Impact 86Businesses took part in monthly Alliance forums In 2015/16,
  8. 8. Driving engagement and collaboration Advisory board 14 members 3 committees Partners 30+ organizations Mentors 50+ volunteer network Sponsors 10 in 2015/16
  9. 9. MAP sustainability COMMUNITY CAMPUS
  10. 10. The model is replicable and scalable Syllabus, tools and best practices shared with other: • Courses • Units • Campuses in the WSU system • Universities
  11. 11. Use our framework to create a program Start small and under promise. Grow as the community gets involved. START WITH • Advisory board: Learn what your community needs • Faculty: Identify a champion within the faculty • Mentors: Recruit alumni and community leaders to volunteer TO B U ILD • A strong community and university partnership • An unparalleled student experience and learning outcomes • An enriching avenue for alumni engagement • A unique opportunity to advance regional economic development
  12. 12. The Seelys’ transformed business
  13. 13. Thank You. J A N E C O T E , P h . D . WSU Vancouver Academic Director, Carson College of Business | 360.546.9756 M I S T I E J O S E P H S O N WSU Vancouver MAP Manager, Carson College of Business | 360.546.9533