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UEDA Annual Summit 2014 - Awards of Excellence - Research and Analysis - Iowa Small Business Owner Survey

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The Iowa Small Business Survey is a transformative research approach dedicated to engaging, understanding and disseminating the needs of small businesses within Iowa to a wide array of partners. This novel and inclusive approach includes three components not typically associated with the act of conducting a survey. First, the survey is collaboratively assembled by a wide group of stakeholders, second, academic researchers and classroom professors are invited to participate and publish using the findings, and last, a traditional survey report is augmented with an innovative and lively ‘magazine’ highlighting the findings and other information about the state ecosystem.
This approach has resulted in new technical assistance programs, academic papers, notable new funding for the university, stronger collaboration between statewide stakeholders, improved government relations between entrepreneurs and elected officials and of particular note, the survey directly facilitated funding for two 2013 UEDA award winning programs: Dream Big Grow Here, and the Business Concierge. The release of the 2014 Iowa Small Business Survey coincides with a statewide movement to address the needs of Iowa women entrepreneurs. Iowa ranks last in the country for growth of women entrepreneurs by number of firms, revenue, and employment. The 2014 survey provided direct feedback from Iowa women-owned business concerning their capital, technical assistance, network and community support needs which will be developed into a plan and funding request at the state and national levels.

View the full case study at: http://universityeda.org/value-to-members/best-practice-sharing/awards-of-excellence/2014-awards-of-excellence/awards-of-excellence-2014-finalists/iowa-small-business-owner-survey/

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UEDA Annual Summit 2014 - Awards of Excellence - Research and Analysis - Iowa Small Business Owner Survey

  1. 1. WHY THE SMALL BUSINESS SURVEY WAS CREATED THE PROBLEM • A NEED TO UNDERSTAND THE ENTREPRENEUR • IDENTIFYING, SURVEYING & RESPONDING IS BECOMING MORE DIFFICULT IN THE PAST • CENSUS BUREAU • KAUFFMAN FOUNDATION • SMALL BUSINESS ADMINISTRATION
  2. 2. ORIGINALITY Statewide Collaboration Research Innovative Release Feedback Loop to Entrepreneurs
  3. 3. COLLABORATIVELY BUILT • COMPILE RESEARCH QUESTIONS • ENTREPRENEURIAL ROUNDTABLE • OTHER RESEARCHERS IN THE FIELD • NEW APPROACHES IN SERVING • BETTER TRAINING TOOLS • BETTER UNDERSTANDING • STRONGER LINKAGES • TYPES OF QUESTIONS • DEMOGRAPHIC INFORMATION • KEY PROBLEMS FACING SMALL BUSINESS • BUSINESS GROWTH OR DECLINE • TECHNOLOGY • USE & EVALUATION OF 20+ RESOURCES AND SERVICES IN THE STATE
  4. 4. SURVEY & OUTCOMES • SURVEYED IOWA SMALL BUSINESSES • HIGHLIGHTS • 1 IN 5 NEW JOBS DUE TO TECHNOLOGY • SUB-CONTRACT JOBS INCREASED • SLOW GROWTH CONTINUED • WOMAN-OWNED BUSINESSES ARE SMALLER, YOUNGER, AND DON’T SEEM TO PERSIST PAST THE 10 YEAR MARK • IASOURCELINK MOST IMPROVED RESOURCE SurveyRespondentsby Industry Wholesale Ag Manufacturing Technology Retail Service 80 70 60 50 40 30 20 10 0 Increase Decrease Stay theSame Percent of Respondents During 2013 did you see your revenues... And in 2014 do you expect to see revenues... 2013 2014
  5. 5. INNOVATIVE RELEASE • 144  25 PAGE PUBLICATION • ENGAGING & EDUCATIONAL FRAMEWORK • EASY TO READ, COLORFUL GRAPHS & DATA • KEY TAKE-A-WAYS & SUGGESTIONS • SPECIAL SEGMENT REPORT • DEDICATED WEBSITE • ATTRACTIVE TO ALL STAKEHOLDERS • LEGISLATORS • ECONOMIC DEVELOPERS • BUSINESS SERVICE PROVIDERS • SMALL BUSINESS OWNERS
  6. 6. IMPACT NEW PROGRAMS • DREAM BIG GROW HERE • BUSINESS CONCIERGE • SPEAK OUT SMALL BUSINESS • WEBINARS • MYENTRE.NET • ENTREFEST CONTINUED RESEARCH & USE • ACADEMIC PAPERS • FOCUS GROUPS • WOMEN’S ROUNDTABLE FORMED • ASCENT • TEACHING TOOL VALUE-ADD RELATIONSHIPS • NEW FUNDING SOURCES • STATEWIDE STAKEHOLDERS • IMPROVED GOVERNMENT RELATIONS • SMALL BUSINESS OWNER VOICE • MEDIA & AWARENESS
  7. 7. REPLICABILITY & SCALABILITY • COLLABORATE WITH STAKEHOLDERS • UTILIZE UNIVERSITY ASSETS TO SURVEY • CREATE CONTENT WITH PURPOSE • THINK BIG OR THINK SMALL FUTURE POSSIBILITIES... Statewide Collaboration Research Innovative Release Feedback Loop to Entrepreneurs
  8. 8. “ ” SUSTAINABILITY ACROSS THE BOARD, BUSINESS OWNERS ARE CALLING FOR LESS REGULATION, MORE CAPITAL, BETTER ACCESS TO THEIR PEERS ONLINE AND IN PERSON, AND MORE SUPPORTIVE COMMUNITIES. HOW WE RESPOND TO THESE NEEDS GOING FORWARD WILL BE REWARDED BY MORE BUSINESS STARTS, NEW JOBS AND BUSINESS EXPANSIONS IN IOWA - MAUREEN COLLINS-WILLIAMS, UNI RESEARCHER IN RESIDENCE

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