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UEDA 2015 Annual Summit - 9/29 - Creating an Environment for Collaboration to Enhance Economic Development


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The Viticulture and Enology Science and Technology Alliance (VESTA), an NSF-funded National Center of Excellence, has effectively brought together diverse higher education institutions nationwide with a vibrant, private sector industry fueled by entrepreneurs. Higher education is often misaligned with industry needs or plays a limited role in economic development. Learn how VESTA created and maintains this collaboration between a range of diverse institutions and industry to drive economic development. [VESTA has created a rubric to measure the readiness of UEDA organizations to undergo such collaboration, including a scoring system and strategies to address areas that score low against the rubric.]
Scott Kohl, Co-Principal Investigator and VESTA Campus Director, Highland Community College
Michelle Norgren, Principle Investigator and Director, Viticulture & Enology Science & Technology Alliance
Tom Smith, Co-Principal Investigator and VESTA Campus Director, Michigan State University and Associate Director of the Institute of Agricultural Technology

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UEDA 2015 Annual Summit - 9/29 - Creating an Environment for Collaboration to Enhance Economic Development

  1. 1. Michelle Norgren - Principle Investigator and Director, Viticulture & Enology Science & Technology Alliance (VESTA) Scott Kohl - Co-Principal Investigator and VESTA Campus Director, Highland Community College Tom Smith - Co-Principal Investigator and VESTA Campus Director, Michigan State University; Associate Director of the Institute of Agricultural Technology CREATING AN ENVIRONMENT FOR COLLABORATION TO ENHANCE ECONOMIC DEVELOPMENT
  2. 2. a National Science Foundation (NSF)– Advanced Technological Education (ATE) Program grant to create and implement an educational program designed to develop an educated workforce that will meet the needs of the grape and wine industry through a National partnership of higher education institutions. The VESTA National Center of Excellence is:
  3. 3. Arizona - Yavapai Community College ** Arkansas – Arkansas Tech University – Ozark California – Sonoma State University Illinois – Rend Lake College Iowa – Northeast Iowa Community College Kansas – Highland Community College - Wamego Michigan – Michigan State University Michigan - Northwestern Michigan College** Michigan - Lake Michigan College** Minnesota - Central Lakes College Minnesota – South Central College** Missouri – Missouri State University Missouri - Missouri State University – West Plains New Mexico – Northern New Mexico College New York – Niagara County Community College North Carolina - Surry Community College Ohio – Kent State University – Ashtabula Ohio – Clark State Community College** Oklahoma – Redlands Community College Oregon – Umpqua Community College Tennessee – Nashville State Community College** Texas – Texas State Technical College Washington – Yakima Valley Community College Wisconsin – Northeast Wisconsin Technical College Unique and Dynamic Partnership of Educational Institutions 2003 2014
  4. 4. Intercollegiate Collaboration • Of the 23 educational institution partners, 7 host online courses. • Throughout the Alliance, students seamlessly transfer earned credits and distribute financial aid between course hosting institutions and the students’ home (degree granting) institution.
  5. 5. Rigorous and Comprehensive Educational Program • 41 online courses • 3 educational tracks – viticulture, enology, and wine business entrepreneurship. • Multiple educational paths – Individual courses – Technical Certificate – Associate of Applied Science – Bachelor of Science – Masters • Curriculum that is industry driven and supervised by notable emeritus professors – Dr. Stan Howell, Michigan State – Dr. Barry Gump, University California – Fresno • Dedicated Instructional Designer – Dr. Jodi Creasap Gee, Missouri State University
  6. 6. Knowledgeable and respected national teaching faculty
  7. 7. VESTA Instructors • Dr. Merilark Padgett, Santa Rosa Junior College, CA • Pat Henderson, Executive Winemaker, Kenwood Vineyards, CA • Patricia Chalfant, Winemaker/Vineyard Manager, Caesar Creek Winery, OH • Dennis Emslie-Drummond, Instructor, Central Lakes College, MN • Dr. Bill Edinger, Emeritus, CalPoly, NY • John Giannini, Consultant, (former winemaker, Fresno State Winery), CA • Zoran Ljepovic, QA/QC Manager Constellation Wineries, CA • Benedicte Rhyne, Wine Country Consulting, TX • Mike Gau, JD, Northeast Iowa Community College, IA • Shouxin Li, Vineyard Manager, CA • Tom Smith, IAT, Michigan State University, MI • Dr. Mercy Olmsted, Viticulture Extension, University of Florida, FL • Robert Landry, Agriculture Instructor, Butte College, CA • Dan Neenan, Director, NECAS Center, IA • Dr. David White, Midwest Wine Analytics, WI • Dr. Barry Gump, Professor, Florida International University, FL • Darren Michaels, Laffort, WA • Patty Held, Wine Marketing Consultant, MO • Ian Mac Neill, Bank of Marin, CA • Ricky Thibodeau, Hudson Valley Community College, NY • Elizabeth Slater, Inshort Marketing, CA • Andy Allen, Arkansas Technical University, AR • Aaron DeBeers, Vinoptic Vineyard Consultant, CA • Daniel Becker, University of Kentucky, KY • Melba Allen, Oenocom, Burgundy, France • John Thull, Vineyard Manager, University of Minnesota, MN
  8. 8. Innovative use of distance educational technologies Synchronous and Asynchronous distance educational technologies. Mobile compliant for the student on the go.
  9. 9. Onsite Field Practicums • Onsite field practicums – (437 industry partners in 38 states and 4 foreign countries.) • Opportunity to work alongside industry mentors.
  10. 10. Dramatic Growth in Student Enrollment • VESTA enrollment in the 2004 academic year consisted of 35 students from 7 states. • Total student participation of 1500 students from 45 states and 5 foreign countries since 2003. • The 2014-2015 academic year found the total consortium enrollment, a combination of online and on-ground students of more than 1200 students.
  11. 11. Cooperative Curriculum Review • Annual working Retreats involve a curricular team of 60 individuals representing industry members, instructional faculty and Management Team members. • The instructional designer, working with the course instructor adapt course content and online course site to accommodate revisions.
  12. 12. Centralized Program Front Door • Serves as the front door to the VESTA program. • Timely and current information regarding classes, workshops, events and learning resources. • Online registration with common Joint Admission/Registration form • Course payment, change of schedule, transcript request forms,
  13. 13. Additional Grant Related Activities • Undergraduate Research Program • Professional Development Workshops – vineyard crop and canopy management – vineyard integrated pest management – wine sensory analysis – wine and must chemical analysis – winery sanitation – barrel cooperage production – winter cold damage prevention – fruit wine production • High School Teacher Outreach – STEM concepts – Viticulture Boot camp – FFA – Career Fairs
  14. 14. What’s Next? • Spanish versions of instructional videos • New modules and Emerging Technologies • Simulation Instructional Technologies • Customized Corporate Training Program
  15. 15. Collaboration: The Community College Perspective Scott Kohl Highland Community College
  16. 16. DEMOGRAPHICS Highland Community College, Kansas Main campus and 5 satellite campuses College-wide FTE – 2100 Viticulture and Enology at Wamego Campus FTE = 250 Viticulture and Enology Program FTE = 6 1 Administrator and 2 Faculty
  17. 17. How we got started…
  18. 18. How VESTA helped us step-up our game
  19. 19. Small college benefits from VESTA
  20. 20. VESTA benefits from small college partners
  21. 21. Collaboration: The University Perspective Tom Smith Michigan State University
  22. 22. Michigan’s Wine Economy • Michigan has 15,000 acres of vineyards making Michigan the fourth largest grape-growing state. • About 2,650 acres are devoted to wine grapes, making Michigan the fifth state in wine grape production in the nation. • Vineyard area has doubled over the last 10 years. • Michigan's 117 commercial wineries produce more than 1.4 million gallons of wine annually, making Michigan 13th in wine production. • Wineries are popular tourist destinations, attracting more than 2 million visitors annually. • The wine industry contributes $300 million annually to Michigan's economy.
  23. 23. Michigan State University & VESTA • Michigan Grape & Wine Industry Council (MGWIC) and Industry Leaders identify the need for a credit-bearing certificate(s) to help meet the workforce needs of the growing wine and grape industry in Michigan (2009). • MSU Department of Horticulture is supportive, but does not have the capacity to develop and deliver a program. • Stakeholder group is formed – MGWIC, Industry and MSU faculty/staff – to explore and advise. MSU Institute of Agricultural Technology (IAT) is charged with design and delivery.
  24. 24. Michigan State University & VESTA (cont.) • MSU IAT had a viticulture and enology certificate program previously delivered on campus discontinued in 2006 due to low enrollment and completion. • Decision is made to become a VESTA partner and link with local community colleges in the major wine and grape areas of the state to deliver a program utilizing VESTA online courses, community college courses and MSU courses delivered at the community college by adjunct instructors, many with industry ties.
  25. 25. Michigan State University & VESTA (cont.) • Opportunities for students in Michigan: – VESTA courses as desired – VESTA courses leading to one or more VESTA certificates awarded by MSU IAT • Viticulture (30 credits) • Enology (33 credits) • Wine Business & Entrepreneurship (28-32 credits) – 54 credit MSU IAT Viticulture certificate and community college associate degree – students are dually enrolled (16 MSU credits, including a required min 480 hour 3-credit internship; 16 online VESTA credits, 22 community college credits plus additional CC courses for AAS)
  26. 26. Students in Michigan • Since inception – 151 students • Average age – 42.5 years • Age Range 19-72 • Highest degree earned – High School – 26 – Some College - 28 – Certificate or Associate Degree - 19 – Bachelors Degree - 40 – Master’s Degree – 26 – PhD – 3 – Professional - 8
  27. 27. Students in Michigan Acad. year 2004- 05 2005- 06 2006- 07 2007- 08 2008- 09 2009- 10 2010- 11 2011- 12 2012- 13 2013- 14 2014- 15 Stud # 2 2 2 2 9 17 38 39 43 48 33
  28. 28. Students in Michigan • 2013-14 Academic Year – 48 students total – 29 new students – 19 returning students – Students taking 1 – 5 VESTA courses per semester and 1-7 courses per AY
  29. 29. Practicum Sites • Over 50 wineries and vineyards work with students in Michigan to provide required hands-on practicum experience
  30. 30. VESTA Organization: Bringing it All Together Michelle Norgren VESTA / Missouri State University
  31. 31. Organizational Structure External Evaluator National Visiting Committee
  32. 32. VESTA Blackboard - Admin
  33. 33. VESTA Website • Website is a key resource for recruiting new students and providing information to current students. • Course catalog and syllabi • Partnering school information • Practicum information • Instructional videos • Workshop information
  34. 34. Grant Goals and Objectives • Activity Grid • Standardized workshop procedure and materials • Standardized Workshop/Event Evaluation • Quarterly Activity Report – Annual Report – NVC Report • Quarterly Invoice • Performance Tracking
  35. 35. Collaborative Development of Standardized Materials and Evaluations
  36. 36. Activity Grid • Developed from Grant Goals and Objectives • All activities and expenditures tied to activity codes • Provides visual tool to measure completion of goals and objectives by team and individual partners
  37. 37. Quarterly Activity Report • Builds Annual Reports – National Visiting Committee – National Science Foundation – External evaluator
  38. 38. Performance Tracking • Meeting timelines • Follow Through • Program Office awareness of all VESTA related activities • Completion of obligations determines renewed subaward
  39. 39. Creating an Environment for Collaboration – How do you Score? Tom Smith Michigan State University
  40. 40. Creating an Environment for Collaboration – How do you Score? • Does your institution encourage collaboration with the private sector? – Industry advisory groups • curriculum review • resources – Internships, clerkships, practicums, job shadowing – Guest speakers, job fairs, open houses • Does your institution support collaboration across other higher education institutions? – Credit transfer – Shared courses – Shared faculty and other resources – Financial aid consortiums
  41. 41. The Collaboration Action Plan • Identify where your institution is primed for collaboration. • Identify the barriers to collaboration that exist at your institution. • Develop an Action Plan for collaboration.
  42. 42. Thank You Scott Kohl Tom Smith Michelle Norgren