Recruiting and Retaining International
Students: Lessons Learned from a
Canadian Case Study
Karen McBride
President and CE...
About CBIE
 A national, bilingual, not-for-profit, membership
organization
 Dedicated to the internationalization of edu...
Presentation Outline
 Context
 Key Trends
 Challenges
 Canada’s International Education Strategy (IES)
Context
 Canada has a highly decentralized education system, which is a
strength and a challenge
 Minimal federal/provin...
International students in Canada by year,
2001 to 2012 (all levels of study)
International students in Canada
by program type (2012)
Regional breakdown of international
student population in Canada (2012)
International students in Canada
Top 15 sending countries (2011 and 2012)
International students by program type
Top ten sending countries (2012)
Academic reputation
Canada’s reputation as a safe
and welcoming country
The affordability of education in Canada
Opportunities for work
and permanent residence
Off-campus work permits
and extensions issued (2007 to 2012)
Post-graduation work permits
and extensions issued (2007 to 2012)
What are your plans for after you finish your
current program of study?
Other factors
Did you apply to any countries other than
Canada (or your home country)?
Overall, how satisfied are you with all
aspects of your Canadian experience?
Would you recommend Canada as a study
destination to other students?
Challenges
 Branding Canadian education and research for its
excellence and innovation
 Delivering on the promise of the...
Canada's International Education Strategy
(IES)
Where Next?
 Focus on quality versus quantity
 Partnership between governments and education sector
to steer Canada's po...
Questions/Comments
Contact Information
Karen McBride
kmcbride@cbie.ca
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What strategies has another country implemented and what successes have there been? - Karen McBride

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What strategies has another country implemented and what successes have there been? - Karen McBride

  1. 1. Recruiting and Retaining International Students: Lessons Learned from a Canadian Case Study Karen McBride President and CEO Canadian Bureau for International Education March 20, 2014
  2. 2. About CBIE  A national, bilingual, not-for-profit, membership organization  Dedicated to the internationalization of education and the expansion of educational partnerships between Canada and countries across the globe  Undertakes a broad range of advocacy, research, policy development, member services, and international projects and programs
  3. 3. Presentation Outline  Context  Key Trends  Challenges  Canada’s International Education Strategy (IES)
  4. 4. Context  Canada has a highly decentralized education system, which is a strength and a challenge  Minimal federal/provincial government support for institutions’ international education efforts, compared to other countries, at least until recently  Institutions have been the key drivers of internationalization, which has become a cross-sector, multifaceted and strategic educational endeavour  Governments have discovered economic benefits of international education
  5. 5. International students in Canada by year, 2001 to 2012 (all levels of study)
  6. 6. International students in Canada by program type (2012)
  7. 7. Regional breakdown of international student population in Canada (2012)
  8. 8. International students in Canada Top 15 sending countries (2011 and 2012)
  9. 9. International students by program type Top ten sending countries (2012)
  10. 10. Academic reputation
  11. 11. Canada’s reputation as a safe and welcoming country
  12. 12. The affordability of education in Canada
  13. 13. Opportunities for work and permanent residence
  14. 14. Off-campus work permits and extensions issued (2007 to 2012)
  15. 15. Post-graduation work permits and extensions issued (2007 to 2012)
  16. 16. What are your plans for after you finish your current program of study?
  17. 17. Other factors
  18. 18. Did you apply to any countries other than Canada (or your home country)?
  19. 19. Overall, how satisfied are you with all aspects of your Canadian experience?
  20. 20. Would you recommend Canada as a study destination to other students?
  21. 21. Challenges  Branding Canadian education and research for its excellence and innovation  Delivering on the promise of the international student experience  Positioning study abroad for Canadians as an imperative for economic competitiveness and social development  Reinforcing Canada's role as a "partner" (rather than "poacher") in its approach to international education
  22. 22. Canada's International Education Strategy (IES)
  23. 23. Where Next?  Focus on quality versus quantity  Partnership between governments and education sector to steer Canada's policy and programs towards a holistic approach to international education  International dialogue to ensure international education is framed by broader, global public policy objectives
  24. 24. Questions/Comments Contact Information Karen McBride kmcbride@cbie.ca

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