Warwick’s approach to communicating
economic impact
Trevor Seeley
Head of Stakeholder Relations
Warwick’s Regional Impact Study 2013
• Produced by external consultants; final report
delivered April 2013
• Communication...
How does the University have an impact on our region and local areas?
Communications platforms
• Leaflets – for 4 different geographical areas
• Emails to council Leaders/CEOs, C&W LEP,
MPs/ME...
Presentations to LSPs and regional networks
• It all started with the Coventry Partnership Board
meeting on 3rd September
...
Outcomes – press coverage
• Coventry Telegraph – “Warwick Uni worth £222Mn a
year to City”
• Leamington Courier – “Study s...
Demonstrating the local impact of your University - Trevor Seeley, University of Warwick
Demonstrating the local impact of your University - Trevor Seeley, University of Warwick
Demonstrating the local impact of your University - Trevor Seeley, University of Warwick
Demonstrating the local impact of your University - Trevor Seeley, University of Warwick
Demonstrating the local impact of your University - Trevor Seeley, University of Warwick
Demonstrating the local impact of your University - Trevor Seeley, University of Warwick
Demonstrating the local impact of your University - Trevor Seeley, University of Warwick
Demonstrating the local impact of your University - Trevor Seeley, University of Warwick
Demonstrating the local impact of your University - Trevor Seeley, University of Warwick
Demonstrating the local impact of your University - Trevor Seeley, University of Warwick
Demonstrating the local impact of your University - Trevor Seeley, University of Warwick
Demonstrating the local impact of your University - Trevor Seeley, University of Warwick
Demonstrating the local impact of your University - Trevor Seeley, University of Warwick
Demonstrating the local impact of your University - Trevor Seeley, University of Warwick
Demonstrating the local impact of your University - Trevor Seeley, University of Warwick
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Demonstrating the local impact of your University - Trevor Seeley, University of Warwick

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Demonstrating the local impact of your University - Trevor Seeley, University of Warwick

  1. 1. Warwick’s approach to communicating economic impact Trevor Seeley Head of Stakeholder Relations
  2. 2. Warwick’s Regional Impact Study 2013 • Produced by external consultants; final report delivered April 2013 • Communications Plan and materials developed Summer 2013; communications campaign to promote the study results implemented September 2013 • Message: UoW is a major contributor to the regional & local economy, and a key driver of economic growth • Our approach – communications tailored to different communities of interest, using consistent style and language & attractive infographics, across a range of platforms
  3. 3. How does the University have an impact on our region and local areas?
  4. 4. Communications platforms • Leaflets – for 4 different geographical areas • Emails to council Leaders/CEOs, C&W LEP, MPs/MEPs + senior University managers • Letters to 300 opinion formers, with relevant leaflets • Presentations to local strategic partnerships and other regional networks • Website pages + news item on intranet • Traditional & social media • Speeches!
  5. 5. Presentations to LSPs and regional networks • It all started with the Coventry Partnership Board meeting on 3rd September • Midlands Alumni Network • Coventry & Warwickshire First = professional firms • Coventry & Warwickshire Champions • Coventry Development Partnership • Coventry & Warwickshire Business Forum • Leamington Rotary Club • Warwick Business School’s Bank of England Breakfast Briefing
  6. 6. Outcomes – press coverage • Coventry Telegraph – “Warwick Uni worth £222Mn a year to City” • Leamington Courier – “Study shows positive impact of Warwick University on town” • Kenilworth Weekly News – “Students inject millions into Kenilworth town” • Article in Citivision – sent to every home in Coventry • The Boar – “Warwick contributes over £520Mn to local economy” • Blog on Guardian HE Network website

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