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Oer5 peer-to-peer-in-tourism-pou-deepening


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PEER TO PEER IN TOURISM, Revolution in travel, Impact to tourism

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Oer5 peer-to-peer-in-tourism-pou-deepening

  1. 1. PEER TO PEER IN TOURISM Teacher: Iva Slivar, PhD
  2. 2. Lecture Content (1)  Introduction  Nomenclature  Revolution in travel  Impact to tourism  Expansion  Users
  3. 3. Lecture Content (2)  Advantages and disadvantages  Case studies  Conclusion  Questions
  4. 4. Introduction  The sharing evolution  Connect to share information  Connect people to each other  Connect to share daily thoughts and media  Connect to access services and share access
  5. 5. Introduction  Private accommodation has been rented for decades  There are +500 peer to peer platforms in tourism
  6. 6. What is peer to peer?  Peer-to-peer (P2P) computing or networking is a distributed application architecture that partitions tasks or workloads between peers.  Peers are equally privileged, equipotent participants in the application. They are said to form a peer-to-peer network of nodes.
  7. 7. Nomeclature  Peer to peer  Sharing Economy  C2C
  8. 8. The Concept of Peer to Peer in Tourism  P2P is a gateway to often noncommercial, often more affordable alternatives to hotels, car rentals, and experiences away from home.  People - complete strangers - rent out their homes, lend their vehicles, lead guided tours, and meet out-of-towners for meals, all set up via the Internet.
  9. 9. The Concept of Sharing Economy Sharing economy is an economic and social activity involving online transactions. Originally growing out of the open-source community to refer to peer-to- peer based sharing of access to goods and services, the term is now sometimes used in a broader sense to describe any sales transactions that are done via online market places, even ones that are business to consumer (B2C), rather than peer-to- peer.
  10. 10. The Concept of C2C C2C markets provide an innovative way to allow customers to interact with each other. In customer to customer markets, the business facilitates an environment where customers can sell goods or services to each other.
  11. 11. Revolution in travel – demand side  destination choice  see  do  eat  sleep  move around  need to
  12. 12. Revolution in travel – offer side  Accommodation  Airbnb (2008): over 1 billon of listings in more than 34.000 cities and 190 countries  Hilton (1919): over 610.000 rooms (540 properties) in 78
  13. 13. Supporting the offer
  14. 14. Impact on tourism  Anyone can start a tourism business. Online platforms provide easy access to a wide range of services, many of them of higher quality and more affordable than their traditional business counterparts.  Sharing economy allows more flexibility. Some tourists appreciate these platforms for personalisation, authenticity and contacts with local citizens.  Hoteliers claim they have lost revenue because of the rise of accommodation-sharing
  15. 15. Expansion of peer to peer  In Europe today, although the vast majority of the P2P lending activity is concentrated in the UK – which accounts for over 84% of the whole European market followed by Germany (5,4%), France (3,3%) and Nordic countries are experiencing strong growth in the P2P lending space with a number of homegrown startups starting to emerge as regional leaders.
  16. 16. Who uses it?  Generation Y wants to be understood, accepted, respected; they want to be involved.  Their job gives them only income to do what they want to do.  Communicating with them requires openness, understanding and sincere interest.  They grew up in a world saturated by media, are very brand- conscious. They responds to humor, irony, and "uncoated" truth. Generation Y will easily dismiss their brand
  17. 17. Advantages of peer to peer in tourism  Anybody can start a tourism buissnes  Easy acces to tourism services via Internet  High quality and affordable prices of offered places/services  Flexible timetables, no need of planning everything in advance  Authenticy and contact with local communities  Significant reduction in energy and water use, greenhouse gas emissions, and waste  Income for both sides…
  18. 18. Disadvantages  Increasing the number of part-time workers in the tourism sector  If the work in the sharing economy is the only source of income, it provides no social security to the worker (e.g. no paid sick leave)  Threat to safety, health and disability compliance standards  Loss of money of providers due to creating new sharing platforms…
  19. 19. Case study - peer to peer offline
  20. 20. Case study  Accommodation  Gastronomy  Transport  Tours  Other travel related services  Combinations
  21. 21. Accommodation  Airbnb (global)  Couchsurfing (global)  (Europe)
  22. 22. Couch surfing  Couchsurfing is a global network of over 11 million travelers, adventure seekers and lifelong learners in over 150,000 cities in every country in the world.  There's a community of Couchsurfers near you! Many cities have weekly language exchanges, dance classes, hikes and dinners. Make new friends.
  23. 23.  With more than 1000 micro-campsites to choose from, and located on every continent except Antarctica, is the first website featuring private gardens for camping.  About half of the campsites are in the UK and mainland Europe.
  24. 24. Gastronomy  (global)  (global)  (Americas, Europe)…
  25. 25.  Target public: residents and tourists  The accent is on both meeting new people and experience dining
  26. 26.  Target public: tourists  Hosts are preparing meals in front of you
  27. 27. Transport  Uber (global)  Blablacar (global)  Mobi – parking system (NW Europe)  Yellow backie (Amsterdam hitchhiking)
  28. 28. Uber  On a snowy Paris evening in 2008, Travis Kalanick and Garrett Camp had trouble hailing a cab. So they came up with a simple idea—tap a button, get a ride.  Based in San Francisco, operate in 66 countries and 545 cities worldwide.
  29. 29. Blabla car  Long-distance ridesharing community  Founded in 2006, based in Paris  Connects drivers and passengers willing to travel together between cities and share the cost of the journey.  has more than 600 employees and more than 35 million members in 22
  30. 30. Mobi  Paris, Brissel and Amsterdam  Private parking places as well as parking lots offered when not used  Bookable in advance
  31. 31. Yellow backie  Amsterdam’s hitchhiking style  More bicycles than inhabitants and tourist often cause accidents  Voluntary-based ride sharing by bike provided by locals to tourists  Characteristic yellow lift
  32. 32. Tours  I-likelocals (SE Asia)  Trip4Real (Spain)  Toursbylocals (Global)  Ventoura (Europe)…
  33. 33. Tours examples  Street food tasting  Jogging city guide  London’s unseen  Day trip with fishermen
  34. 34. Other travel related services  Share my WIFI  Currency conversions  Currency fair (Europe)  Meet travellers  Travelbuddy (global)  Companions2travel (global)  Triptogether (global)
  35. 35. Other travel related services  Gear rental  – bike (Europe, North America)  Housesitting  Petsitting  Delivery
  36. 36. Combinations  Tours and meals  Meet travellers and locals  Car rentals, parking sharing, ride sharing …
  37. 37. Conclusion  Peer to peer revolution is still awaiting for its expansion.  Future research should focus on facilitation of collaborations.
  38. 38.