Executive Profile - Cross-Cultural Consulting


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Denise Pirrotti Hummel is the
CEO and chief strategist for Universal
Consensus LLC , a cross-cultural
management consulting fi rm in San
Diego, serving Fortune 100 companies,
government, military operations, and
global organizations worldwide. The
company focuses on leveraging knowledge
of cultural differences to develop
and implement strategies designed
to drive revenue and reduce cost and
risk when doing business globally. The
model developed by Ms. Hummel, The
Business Model of Intercultural Analysis
[BMIA] has been acknowledged by
the U.S. State Department , and the
U.S. Department of Commerce . Recent
partnerships with Aon Hewitt ’s International
M&A division and Deloitte ’s
Global HR division have augmented
the company’s ability to serve clients
in every function and country of the

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Executive Profile - Cross-Cultural Consulting

  1. 1. www.sdbj.comEXECUTIVE PROFILE Denise Pirrotti Hummel Denise Pirrotti Hummel is the Pet peeves: Flight delays, incompe-CEO and chief strategist for Univer- tence, intolerance, and arrogance.sal Consensus LLC, a cross-cultural Most important lesson learned: Thatmanagement consulting firm in San RESUME the best results are achieved by free-Diego, serving Fortune 100 companies, Name: Denise Pirrotti Hummel. ing others (whether they are staff orgovernment, military operations, and Company: Universal Consensus clients) to use their unique talents toglobal organizations worldwide. The LLC. move their organizations forward in acompany focuses on leveraging knowl- Titles: CEO and chief strategist. positive direction.edge of cultural differences to develop No. of employees: Eight in San Person most interested in meeting:and implement strategies designed Diego and forty-five worldwide. Geert Hofstede, the Dutch anthropolo-to drive revenue and reduce cost and Year founded: 2009. gist whose work in the 1970s and ’80srisk when doing business globally. The Education: Bachelor’s in psy- was groundbreaking in its ability tomodel developed by Ms. Hummel, The chology from Barnard College, speak to cultural attributes that canBusiness Model of Intercultural Analy- Columbia University, 1983; Doc- impact business objectives.sis [BMIA] has been acknowledged by tor of Jurisprudence, American Three greatest passions: My work,the U.S. State Department, and the University, 1987. my children, meeting others who haveU.S. Department of Commerce. Recent Birthplace: New York City. significantly diverse life experiencepartnerships with Aon Hewitt’s Inter- Current residence: Carlsbad. from mine.national M&A division and Deloitte’s Family: Two children: Matthew First choice for a new career: Abso-Global HR division have augmented Josef Hummel and Alexander lutely nothing different from what I dothe company’s ability to serve clients Paul Hummel. now. It’s so fulfilling, it’s a sin to call itin every function and country of the work.globe. Favorite quote: “Other cultures are not failed attempts at being you; theyBUSINESS PHILOSOPHY Understand that a global economy TRUE CONFESSIONS are unique manifestations of the hu- Essential business philosophy: “Never, is here to stay, but don’t rest on stale What you like best about your job: man spirit,” — Wade Davis.never, never give up” is something that information about what the actual When I was an attorney, I always Most influential book: “Flawlesseveryone heard from me, from my staff opportunity is in your foreign target felt I was part of the problem, rather Consulting,” by Peter Block.to my children to my clients. When you markets. The global economy is evolv- than part of the solution. I like be- Favorite restaurant: Bella Napoli,know you have a value proposition that ing. Emerging markets that once had ing part of the solution. I like the fact Varese, Italy.is essential, albeit ahead of its time, you utility because they fostered inexpen- that every single day a new challenge Favorite place for business meetings:must find a way for your target market sive manufacturing are now some of presents itself and I can be intellectu- The Lodge at Torrey Pines.to “hear” you even if you’re telling them the biggest importers of luxury goods. ally stimulated from dawn to dusk. I Favorite vacation spot: Lombardia,something they don’t want to hear. Geographical markets that once were like the fact that my staff looks like the Tuscana, and Umbria, Italy.Once they finally do, and allow you to noted for innovation, are struggling United Nations when we’re together. I Favorite way to spend time: Connect-be part of their success, seek to achieve with barriers to entry, corruption, and like that my clients respect me as much ing with friends and family, travellingthe highest possible results with 100 political suffocation that have led to as I respect them. for pleasure, drinking fine wine, swing-percent ethics, exceed all their expecta- mass talent exodus. Keep on top of What you like least about your job: ing in a hammock with a clear mindtions, and your invitation to the party the trends, or ahead of them, by using Jet lag and time zones. Shouldn’t we be (perhaps not all simultaneously).will be extended beyond one night. professional instinct and sound data to able to teleport by now? Best way to keep a competitive edge: guide your strategic focus. Guiding principles: There is no substitute for honesty and hard work. There’s also no such thing as luck UPCOMING — luck is simply the nexus of opportu- SPECIAL nity meeting intense preparation. Yardsticks of success: How close is REPORTS your current state (professionally or organizationally) to the desired state you have strategically set? How often do your initiatives result in the business March 25 Wealth Managers results you planned for? How savvy SPONSORED BY are you at taking the “so what?” out of April 1 Commercial Leasing Guide your strategies so that everything you April 8 Made in San Diego do is geared toward driving revenue or reducing cost and risk? April 15 Top 50 Public Cos. Goals yet to be achieved: To cre- ate repeatable processes, operational April 22 Insurance and Employee Benefits efficiency, and professional excellence based on learning from every misstep April 29 Technology we make, as well as every success, and March 13, 2013 using that information to turn chal- 11:30 AM Luncheon May 6 Banking & Finance lenges into growth opportunities every Hilton San Diego Bayfront May 13 Interior Design & second of every day. Construction JUDGMENT CALLS May 20 Accounting & Management Best business decision: Turning an Consulting idea for a book (which would have been May 27 Commercial Real Estate a one-off in the public domain) into Update a business model with proprietary I.P. that only our clients can benefit from June 3 Defense & Military and that will sustain us as a company Economic Report for the coming decades. June 10 San Diego Money Worst business decision: Waiting too many years to turn a dream into reality June 17 Structures — that I could leverage knowledge of June 10 Manufacturing and Exports cultural differences into a process that would optimize the bottom line of all ONLINE REGISTRATION: Special report topics subject to change. global organizations. www.sdpolicefoundation.org Please email Stephanie R. Glidden at Mentor: Garry Ridge, CEO of WD- sglidden@sdbj.com with any questions 40 Co., one of our first clients, who FOR MORE INFORMATION OR TO REGISTER CALL: (619) 232-2130 or ideas regarding the upcoming special taught me that generosity would always THE SAN DIEGO POLICE FOUNDATION IS A 501(C)3 NON-PROFIT ORGANIZATION reports. come back to me if I gave freely and FEDERAL TAX ID NO: 33-0785173 without reservation. Word that describes you: Intense.