Social innovation trends the view from ma rs to york region june 2013


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Social innovation trends the view from ma rs to york region june 2013

  1. 1.  National initiative of four nodes across the country The JW McConnell Family Foundation – Tim Brodhead/ Stephen Huddart SiG West/ PLAN – Al Etmanski University of Waterloo – Frances Westley MaRS Discovery District – Allyson Hewitt SiG National – Tim Draimin The primary aim of SiG is to encourage effective methods of addressingpersistent social challenges on a national scale
  2. 2.  Social innovation defined as: an initiative, product or process thatprofoundly changes beliefs, basic routines, resource and authority flows ofany social system in the direction of greater resilience. Successful socialinnovations have durability, impact and scale. Simply put: Social innovation is the design and application of better ways ofmeeting social needs. It is the use of an innovative approach for dealing withcomplex societal problems. Source: – Homelessness - Hunger - Lack of FoodSustainabilityNew ways toaddress existingsocial challengesAging - Changing Demographics - DeficitsUnemploymentMarginalization
  3. 3. Social InnovationSocial EntrepreneurshipSocial EconomySocial EnterpriseSocial VenturesSocial FinanceImpact InvestingSocial ImpactSocial Purpose BusinessEnterprising Non Profits
  4. 4. “Social entrepreneurs are not content just togive a fish or teach how to fish. They will not restuntil they have revolutionized the fishingindustry.”- Bill Drayton, Founder of Ashoka"Social entrepreneurs identify resources wherepeople only see problems. They view thevillagers as the solution, not the passivebeneficiary. They begin with the assumption ofcompetence and unleash resources in thecommunities theyre serving.”(David Bornstein. (2004). How to change theworld. Oxford University Press)
  5. 5.  Innovative enterprises which combine a strong social purpose withsound business principles Contrast to traditional businesses which are primarily driven bythe need to maximize profit or charities only driven to serve asocial need Includes both for-profit and non-profit entitiesReturn ContinuumGrant FundedNon-Profit(Charity)RETURNSocial (Charitable) Financial(Commercial)TraditionalBusinessRevenueGenerating NFP(Social Enterprise)SocialPurposeBusinessBlended Value SpaceSocial VenturesCooperatives
  6. 6. Strengthening the Third Pillar of the Canadian Union:An Intergovernmental Agenda for Canada’s Charities and Non-ProfitsBy: Elizabeth Mulholland, Matthew Mendelsohn, Negin Shamshiri“Charities and non-profits rely onthree core sources of revenue:government funding, philanthropy,and earned income. Of these, onlyearned income offers any prospectfor growth over the long-term.”
  7. 7. Societal and corporate successare inextricably linkedPast thinking about sustainabilityhas focused too much on the frictionbetween business and society ratherthan their interdependenceHBR January FebruaryEdition 2011
  8. 8. Business Problem & Innovation•Cisco’s growth is limited by thenumber of trained networkadministrators worldwide•Solution: the Networking Academy -a distance learning program thatcombines a web-based curriculumwith local instructors and lab facilitiesbased in partnershipsSocial Impact•Over 10,000 Academies established in165 countries•Over 4,000,000 students have beentrained•More than 70% have attained a new job,a better job, increased responsibility, orhigher salaryBusiness Impact•Alleviates a key labor constraint forCisco customers; Students becomefamiliar with Cisco products; andStrengthened relationships with keysuppliers, local businesses andgovernment
  9. 9. J.W. McConnell Chair inSocial Innovation at theUniversity of Waterloo
  10. 10.  Information and referral Market intelligence Access to mentors; networks; talent;and capital Help with governance Innovation in program design +delivery Access to pro bono professionalservices Workshops
  11. 11. A new approach to designing the future23
  12. 12. “Ontario’s social enterprises help create a vibrant anddiverse economy with more opportunities for peopleof all abilities and backgrounds. Ontario is proud towork with social enterprises to address the social,environmental, cultural and economic challenges nogovernment can solve alone.”Dr. Eric HoskinsMinister of EconomicDevelopment, Tradeand Employment Helen Burstyn,Special Advisor,Social Enterprise,MEDTE
  13. 13. World’s 1stB CorporationHub outside the USCanadian launch of THE book onImpact InvestingMillions raised fromFoundations (Rockefeller,McConnell), TMX andCorporations to launchthe groundbreaking CII –impact investing priorityannounced by RBCNew stakeholders engaged in social entrepreneurshipRecognized as a globalleader in theintegration of socialinnovation intomainstreaminnovation agenda
  14. 14.  How do we create the conditions for social innovation to emerge? What is your unique differentiator? What do you do better than anyone else? What are the needs in your community?Poverty; housing; homelessness; youth; seniors; mental health;integration of newcomers; isolation/ belonging; food securityHow will you prioritize what you will work on? Where do those things come together? Where are the local pools of energy? Who are the early adopters? Where are there existing networks that can be leveraged
  15. 15. For more information – please contact:Allyson HewittDirector, Social EntrepreneurshipSiG@MaRSahewitt@marsdd.com416-673-8410Twitter @AllysonHewitt