Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
CREATINGTHE
EASIER SAIDTHAN DONE
DIGITAL BUSINESS:
Digital transformation is a complex undertaking. Yet more and more of
t...
Upcoming SlideShare
Loading in …5
×

Creating the Digital Business Easier Said than Done

951 views

Published on

Digital transformation is a complex undertaking. Yet more and more of today’s IT and business leaders know it holds the key to launching successful new business models, products and services.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Creating the Digital Business Easier Said than Done

  1. 1. CREATINGTHE EASIER SAIDTHAN DONE DIGITAL BUSINESS: Digital transformation is a complex undertaking. Yet more and more of today’s IT and business leaders know it holds the key to launching successful new business models, products and services. Adopting a digital business model means: Enhancing the digital customer experience to improve customer loyalty and revenues. Transforming business processes to reduce costs, improve productivity and differentiate offerings. Obtaining insights from analytics to make better decisions, improve efficiencies and gain competitive advantage. A new Unisys/IDG Research survey shows that while enterprises understand the challenges posed by a digital business model, they’re struggling for a solution.1 Respondents report that end users are demanding data be more accessible and searchable. End users are demanding that data be more accessible and searchable. Respondents say end users expect integration and support of data analytics tools. The survey respondents also say end users want better integration between on-premise and cloud applications and data. Nearly two-thirds of respondents (65%) consider it highly important for their organizations to modify technology, IT processes and/or IT resources over the next 12 months to support a digital business model. Across all regions, enabling innovation and creating new business opportunities is the top driver for prioritizing the move to a digital business model (35%), followed closely by the desire to keep pace with customer expectations (30%). The increasingly high expectations of tech-savvy employees and customers present the biggest challenge to IT in providing service today (55%). But most enterprises just aren’t there yet: 45% 32% 22% rate their organization’s progress as above average with respect to supporting end user expectations and demands associated with a digital business model. report average progress. consider progress to be below average. Among those who rate each digital business initiative as a critical or high priority, less than one in five report significant progress in any one area. More than one-third (38%) struggle to attract and retain a skilled IT workforce. So where are enterprises focusing their efforts to close the gaps? These are the initiatives ranked as a critical/high priority: 61% 58% 56% 53% 50% Implementing data analytics tools to better understand end users Modifying the customer experience to provide more or better service Using analytics to predict and prevent cybersecurity threats Deploying cloud-based applications and/or services Mobile application development for customers/ clients Here’s the upshot: The ability to develop, deploy and manage these initiatives—and do so with tremendous agility—is going to be a critical capability for organizations that wish to become digital leaders within their industries. Unisys understands that, with digital business, comes the expectation of intelligent, personalized and contextualized services that can be provided to customers and employees—and rapidly redesigned or enhanced as business needs dictate. 1 According to a survey of 188 IT and business decision makers conducted in September and October, 2015 by Unisys and IDG Research. LEARN MORE BYVISITING WWW.UNISYS.COM/GENERATIOND

×