Creating the Digital Business Easier Said than Done
EASIER SAIDTHAN DONE
Digital transformation is a complex undertaking. Yet more and more of
today’s IT and business leaders know it holds the key to launching
successful new business models, products and services.
Adopting a digital business model means:
Enhancing the digital customer experience
to improve customer loyalty and revenues.
Transforming business processes to
reduce costs, improve productivity
and differentiate offerings.
Obtaining insights from analytics to make
better decisions, improve efficiencies and
gain competitive advantage.
A new Unisys/IDG Research survey shows that while enterprises
understand the challenges posed by a digital business model, they’re
struggling for a solution.1
Respondents report that end users are demanding
data be more accessible and searchable.
End users are demanding that data
be more accessible and searchable.
Respondents say end users
expect integration and support
of data analytics tools.
The survey respondents also say end users
want better integration between on-premise
and cloud applications and data.
Nearly two-thirds of respondents (65%)
consider it highly important for
their organizations to modify
technology, IT processes and/or
IT resources over the next 12 months to
support a digital business model.
Across all regions,
enabling innovation and creating
new business opportunities
is the top driver for prioritizing the move
to a digital business model (35%), followed
closely by the desire to keep pace with
customer expectations (30%).
The increasingly high
expectations of tech-savvy
employees and customers
present the biggest challenge
to IT in providing service today (55%).
But most enterprises just aren’t there yet:
rate their organization’s progress
as above average with respect to
supporting end user expectations
and demands associated with a
digital business model.
report average progress.
consider progress to be
Among those who rate
each digital business
initiative as a critical
or high priority,
less than one in five report
significant progress in
any one area.
More than one-third
(38%) struggle to
attract and retain a skilled IT
So where are enterprises focusing their efforts
to close the gaps? These are the initiatives ranked
as a critical/high priority:
tools to better
Here’s the upshot:
The ability to develop, deploy and
manage these initiatives—and do so with
tremendous agility—is going to be a critical
capability for organizations that wish to
become digital leaders within their
Unisys understands that, with digital
business, comes the expectation of intelligent,
personalized and contextualized services that
can be provided to customers and
employees—and rapidly redesigned or
enhanced as business needs dictate.
According to a survey of 188 IT and business decision makers conducted in September and October, 2015 by Unisys and IDG Research.
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