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Old Fashioned Marketing in a New Fashioned Way

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View the accompanying video at https://www.youtube.com/watch?v=XD_pjRFGibA

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Old Fashioned Marketing in a New Fashioned Way

  1. 1. Old  Fashioned  Marke0ng  in  a   New  Fashioned  Way   Unique  Venues     ACCED-­‐I  Region  12  Fall  Summit   November  8,  2013   1  Chuck Salem
  2. 2. •  Effec've  Adver'sing   – Know  your  purpose   – Be  fresh  and  crea've   – Be  clear  and  upfront   – Be  clean   – Be  memorable   – Build  recogni'on  &  be   recognizable   – Mul'-­‐'ered  planning    
  3. 3. •  Know  your  purpose   – Where  are  you  in  the   pyramid   – Who’s  your  audience   – What  mediums    
  4. 4. •  Remember  the   Pyramid?     Awareness Knowledge Trial Liking Evangelist Preference
  5. 5. QUESTION WHAT IS THE HIGHEST LEVE OU HAVE STEADILY REACHE IN YOUR PYRAMID
  6. 6. •  Be  fresh  and  crea've   – Bring  your  product   personality  to  life    
  7. 7. QUESTION WHAT IS THE personality Of your venue
  8. 8. •  Be  clear  and  upfront   – Leave  no  ques'on   – Call  to  ac'on   – The  how  to’s    
  9. 9. •  Be  clean    
  10. 10. •  Be  memorable   – That  which  is  unique  is   inherently  memorable   – Take  calculated  risks  
  11. 11. QUESTION What makes your Venue memorable For conference attendees
  12. 12. •  Recogni'on   – Be  a  signpost  in  a   crowded  marketplace   – Build  on  your  brand   – Be  bold  within  your   brand    
  13. 13. When  your  brand  becomes  THE  product  you’ve  arrived.  
  14. 14. •  Layered  Adver'sing   – Mul'ple  medium   approach    
  15. 15. Adver0sing  Personali0es   Part  Two   16  Chuck Salem
  16. 16. Fun and Humorous Emotions ad Minimalist
  17. 17. ad
  18. 18. 19   ad
  19. 19. 20   ad
  20. 20. 21   ad
  21. 21. 22   ad
  22. 22. ad
  23. 23. ad
  24. 24. Emotions
  25. 25. 28  
  26. 26. Fun and Humorous
  27. 27. 30  
  28. 28. 33  
  29. 29. 35  
  30. 30. 36  
  31. 31. The Case Study for Humor
  32. 32. Humorous Advertisement International Society of Eraser Manufacturers Purpose: Announcement of next year’s annual conference Place: Print ad in current year’s conference program
  33. 33. Emotional Advertisement International Society of Eraser Manufacturers Purpose: Raising awareness for the need for erasers in a world of declining eraser users Place: Billboards
  34. 34. Minimalist Advertisement International Society of Eraser Manufacturers Purpose: Raising awareness for potential eraser consumers Place: Billboards got ad?
  35. 35. Thank You! chuck@uniquevenues.com 866-266-6857

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