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Build Your Own Marketing Cloud

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Präsentation „Build Your Own Marketing Cloud“ von Christoph Rade, Tealium EMEA am Unic Fokus "Tag Management" vom 31.03.2015 in Zürich.

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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Build Your Own Marketing Cloud

  1. 1. Click to edit Master subtitle style Christoph Rade Tealium EMEA Build Your Own Marketing Cloud
  2. 2. © 2014 Tealium Inc. All rights reserved. | 1http://www.lumapartners.com/lumascapes/marketing-technology-lumascape/ Marketing Technologie Stack 1 4 Wochen um einen Tag zu Deployen +2,000 MARKETING TECHNOLOGIEN 8 Stunden am Tag
  3. 3. © 2014 Tealium Inc. All rights reserved. | 2 Elementar 87% aller Digitalmarketingprofis halten Tag-Managementsysteme für einen elementaren Baustein ihrer Technologiestruktur. Komplexität 88 % aller Digitalmarketingprofis sind der Ansicht, dass die Komplexität weiter zunehmen wird, da datenbasierte Tools immer stärker den Marketingstandard definieren. Agilität 86 % aller Digitalmarketingprofis glauben, dass es immer entscheidender sein wird, Marketingmaterial schnell, und ohne langwierige IT-Unterstützung, modifizieren zu können. 87% 88% 86% https://econsultancy.com/reports/the-roi-of-tag-management Tag Management ist wichtig für das Marketing 2
  4. 4. © 2014 Tealium Inc. All rights reserved. | 3 3 Mit Tag-Management Auf jeder Seite werden ein paar Zeilen Code hinzugefügt. Mit deren Hilfe kann jeder Mitarbeiter über eine einfache, zentralisierte Internet- Schnittstelle alle Tags verwalten. Dabei werden Tags direkt aus der Cloud geladen, und das nur, wenn sie benötigt werden. Ohne Tag-Management Jeden Tag muss auf jeder einzelnen Seite der Website von Hand codiert werden. Neue Tags hinzuzufügen und alte zu entfernen, kann ressourcenintensiv sein. Außerdem können Tags Ihre Website ausbremsen.
  5. 5. © 2014 Tealium Inc. All rights reserved. | 4 Definieren —Sie eine durchgehend einheitliche Datenstruktur für all Ihre digitalen Werbemittel und Kundeninteraktionen. Kontrollieren —und standardisieren Sie die Datenweitergabe an Ihre Vertriebspartner. Steigern —Sie den Wert Ihrer Daten, indem Sie quer über alle Technologieplattformen Besucherattribute und Erkenntnisse integrieren. Der Data Layer ist das Herzstück des Heiligen Grals 4
  6. 6. © 2014 Tealium Inc. All rights reserved. | 5 Real-time Remarketing Advanced Analytics Optimization Dynamic Personalization Improved Customer Interactions Einstieg in die Tealium Platform 5 Omni-channel and Cross-device
  7. 7. © 2014 Tealium Inc. All rights reserved. | 6 Marketing Clouds Wachsen 6 1000s of best-of-breed point solutions
  8. 8. © 2014 Tealium Inc. All rights reserved. | 7 Aber nicht eine Cloud kann alles! 7 Advertising - Advertising - Advertising Advertising - - - - - Affiliate Marketing Analytics Analytics - Analytics Analytics Analytics A/B Testing - - - - A/B Testing - - - - - Content Testing - - CRM CRM CRM CRM Email Marketing Email Marketing Email Marketing Email Marketing - Email Marketing - MA MA MA MA MA - - - - - Automation - - - - - Retargeting Social - Social - - Social 1000s of best-of-breed point solutions
  9. 9. © 2014 Tealium Inc. All rights reserved. | 8 Bilden Sie sich Ihre eigene Marketing Cloud™ 8 Advertising - Advertising - Advertising Advertising - - - - - Affiliate Marketing Analytics Analytics - Analytics Analytics Analytics A/B Testing - - - - A/B Testing - - - - - Content Testing - - CRM CRM CRM CRM Email Marketing Email Marketing Email Marketing Email Marketing - Email Marketing - MA MA MA MA MA - - - - - Automation - - - - - Retargeting Social - Social - - Social Tealium iQ & AudienceStream 1000s of best-of-breed point solutions
  10. 10. © 2014 Tealium Inc. All rights reserved. | 9 Das Fundament für Ihre Marketing Cloud Tealium DataStream All your data, all the time 750+ API and Tag Integrations Enterprise Tag Management Your data in action 9 Real-time Remarketing Advanced Analytics Supercharged Optimization Improved Media Buying Improved Customer Interactions
  11. 11. © 2014 Tealium Inc. All rights reserved. | 1 0 10 Integriertes Marketing ist kein Mythos
  12. 12. © 2014 Tealium Inc. All rights reserved. | 1 1 Über Tealium 11 Kunden Anbieter Tags 500+ Seiten 20K Transaktion $75B+ 750+
  13. 13. UK HEADQUARTERS 20 Hanover Square, London, W1S 1JY +44 (0) 20 7084 6268 Vielen Dank! Christoph Rade Senior Account Executive ASG at Tealium Address: Neuer Wall 50, 20354 Hamburg Office: 49 (0) 40 822 186 462 Mobile: 49 (0) 151 40512144 eMail: christoph.rade@tealium.com

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