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CRM – Wie die gesamtheitliche Betrachtung eines Kunden gelingt / Do’s and Don’ts

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Präsentation „CRM – Wie die gesamtheitliche Betrachtung eines Kunden gelingt / Do’s and Don’ts“ von Doris Lieber, Strategic Lead Sales & Marketing, SAP Österreich GmbH, am Unic E-Business Breakfast vom 19. November 2015 in Wien.

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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CRM – Wie die gesamtheitliche Betrachtung eines Kunden gelingt / Do’s and Don’ts

  1. 1. © 2011 SAP AG. All rights reserved. 1 Doris Lieber Strategic Lead Sales I Marketing I Commerce I Service
  2. 2. © 2011 SAP AG. All rights reserved. 2 Big DATA In-Memory / Real Time Machine2Machine Internet of Things Steigerung Produktivität – bsp. Mobilisierung Usability, Consumer-Grade Geräteunabhängig Technologie Wartungsreduktion Schnelle Umsetzung von System- Änderungen/Anpassungen Automatische Upgrades Reduktion von Medienbrüchen: Integriertes Reporting Outlook Integration Offline Steigerung Cross/Upsell Schnelle Innovationszyklen Umsetzung Kundenbetreuungsmodell IT Drivers CRM Mehrwerte Beispiele Warum CRM wechseln? Interner & Externer Showcase für Modernisierung Rückführung zum Standard Business Drivers Reduktion Vertriebskosten CRM Transformation
  3. 3. 1st Generation SFA Sales PRIMARYOBJECTIVE PRIMARY FOCUS 2nd Generation SFA Next Generation SFA Sales CUSTOMER DATA INPUT DRIVEN DATA INPUT DRIVEN OUTPUT DRIVEN SALES MANAGER SALES REP INSIGHT TO ACTION Adoption Impact CRM Transformation Von Sales Force Automation zu Customer Engagement
  4. 4. © 2011 SAP AG. All rights reserved. 4 Der Kunde im Mittelpunkt – Vorgehensweise im Projekt Beyond CRM – Vertriebsmitarbeiter sind nur ein weiterer Kanal WEB MOBILE IN STORE/ BRANCH CONTACT CENTER DIGITAL GOODS MARKET- PLACE INTERNET OF THINGS SOCIAL SMS/ NOTIFICATNS SEARCH KW/ADS DIGITAL ADS EMAIL PRINT AGENT TOOLS Vertrieb Was braucht der Kunde?
  5. 5. © 2011 SAP AG. All rights reserved. 5 Systeme/Prozesse Abgleich Phasenorientiertes Vorgehensmodell Mensch, Prozess und Technologie Nutzenorientierte Herangehensweise Erfolgsfaktoren für eine erfolgreiche CRM- Einführung Quick-WinsKonzentration auf das Wichtige Faktor Mensch im Zentrum CRM als Emotion Vertrieb: What‘s in for me? Hinterfragen! Projektauftrag/plan straffen Erfolgsfaktoren BIG PICTURE Technologie als geringer Bestandteil
  6. 6. © 2011 SAP AG. All rights reserved. 6 Faktor Technologie DO‘s and DONT‘s
  7. 7. © 2011 SAP AG. All rights reserved. 7 Vertrieb: What‘s in for me? Beispiele und Best Practices
  8. 8. © 2011 SAP AG. All rights reserved. 8 Doris Lieber Marketing Sales I Marketing Commerce I Service doris.lieber@sap.com M +43 664 6207455

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