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Magazinele online<br />siComunicarea<br />Mugur Cosmin Frunzetti<br />OBF TarguMures, 24 noiembrie 2009<br />
1. Politica de produse: cevindem (nisa / mall, entry / high, top brand / popular brand, etc. <br />Mugur Cosmin Frunzetti ...
Mugur Cosmin Frunzetti - OBF Targu Mures, 24.11.2009<br />Romania are probleme de comunicare<br />
Comunicareaclasica<br />1. emitator: magazinul online<br />Mugur Cosmin Frunzetti - OBF Targu Mures, 24.11.2009<br />2. re...
1. Informatiile de pe site (inclusivnume/slogan)<br />Mugur Cosmin Frunzetti - OBF Targu Mures, 24.11.2009<br />Canale de ...
Informatiile de pe site<br />Mugur Cosmin Frunzetti - OBF Targu Mures, 24.11.2009<br />
Mugur Cosmin Frunzetti - OBF Targu Mures, 24.11.2009<br />SEO / Adwords<br />
Social Media – asa NU<br />Mugur Cosmin Frunzetti - OBF Targu Mures, 24.11.2009<br />
Social Media – asa DA<br />Mugur Cosmin Frunzetti - OBF Targu Mures, 24.11.2009<br />
Comunicarea “web 2.0”, adicaactuala<br />1. emitator: magazinul online, clientii, toatalumea<br />Mugur Cosmin Frunzetti -...
Mugur Cosmin Frunzetti - OBF Targu Mures, 24.11.2009<br />Explicatie …<br />
Mugur Cosmin Frunzetti - OBF Targu Mures, 24.11.2009<br />Sau …<br />
Mugur Cosmin Frunzetti - OBF Targu Mures, 24.11.2009<br />Si obtinem …<br />
Mugur Cosmin Frunzetti - OBF Targu Mures, 24.11.2009<br />
Mugur Cosmin Frunzetti - OBF Targu Mures, 24.11.2009<br />
Mugur Cosmin Frunzetti - OBF Targu Mures, 24.11.2009<br />Distosiuneamesajului<br />
Concluzii:<br />1. Modul in care comunicam s-a schimbatcomplet<br />2. Nu maiputemcontrolacomunicarea<br />3. Este mai imp...
Mugur Cosmin Frunzetti - OBF Targu Mures, 24.11.2009<br />
More …<br />www.mugurfrunzetti.ro<br />twitter: @mugurfrunzetti<br />linkedin.com/in/mugurfrunzetti<br />facebook.com/mugu...
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Comunicare Intr Un Magazin Online

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Mugur Frunzetti, Comunicare Intr Un Magazin Online, Tirgu Mures 2009

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Comunicare Intr Un Magazin Online

  1. 1. Magazinele online<br />siComunicarea<br />Mugur Cosmin Frunzetti<br />OBF TarguMures, 24 noiembrie 2009<br />
  2. 2. 1. Politica de produse: cevindem (nisa / mall, entry / high, top brand / popular brand, etc. <br />Mugur Cosmin Frunzetti - OBF Targu Mures, 24.11.2009<br />Mixul de marketing<br />2. Politica de preturi:scump, mediu, ieftin<br />3. Servicii:inversproportionale cu pretul<br />4. Pozitionare: de cesacumpereclientii de aici<br />5. UX (UsereXperience)<br />6. Comunicare<br />
  3. 3. Mugur Cosmin Frunzetti - OBF Targu Mures, 24.11.2009<br />Romania are probleme de comunicare<br />
  4. 4. Comunicareaclasica<br />1. emitator: magazinul online<br />Mugur Cosmin Frunzetti - OBF Targu Mures, 24.11.2009<br />2. receptor: clientul<br />3. mesaj: suntemceimai …<br />4. canale<br />
  5. 5. 1. Informatiile de pe site (inclusivnume/slogan)<br />Mugur Cosmin Frunzetti - OBF Targu Mures, 24.11.2009<br />Canale de comunicare online<br />2. Blogul<br />3. SEO / Adwords<br />4. Comunicate de presa / interviuri / …<br />5. Actiunispeciale: ex.: concursuri, CSR, …<br />6. Social Media<br />
  6. 6. Informatiile de pe site<br />Mugur Cosmin Frunzetti - OBF Targu Mures, 24.11.2009<br />
  7. 7. Mugur Cosmin Frunzetti - OBF Targu Mures, 24.11.2009<br />SEO / Adwords<br />
  8. 8. Social Media – asa NU<br />Mugur Cosmin Frunzetti - OBF Targu Mures, 24.11.2009<br />
  9. 9. Social Media – asa DA<br />Mugur Cosmin Frunzetti - OBF Targu Mures, 24.11.2009<br />
  10. 10. Comunicarea “web 2.0”, adicaactuala<br />1. emitator: magazinul online, clientii, toatalumea<br />Mugur Cosmin Frunzetti - OBF Targu Mures, 24.11.2009<br />2. receptor: clientul<br />3. mesaj: oricare<br />4. canale: in special Social Media<br />
  11. 11. Mugur Cosmin Frunzetti - OBF Targu Mures, 24.11.2009<br />Explicatie …<br />
  12. 12. Mugur Cosmin Frunzetti - OBF Targu Mures, 24.11.2009<br />Sau …<br />
  13. 13. Mugur Cosmin Frunzetti - OBF Targu Mures, 24.11.2009<br />Si obtinem …<br />
  14. 14. Mugur Cosmin Frunzetti - OBF Targu Mures, 24.11.2009<br />
  15. 15. Mugur Cosmin Frunzetti - OBF Targu Mures, 24.11.2009<br />
  16. 16. Mugur Cosmin Frunzetti - OBF Targu Mures, 24.11.2009<br />Distosiuneamesajului<br />
  17. 17. Concluzii:<br />1. Modul in care comunicam s-a schimbatcomplet<br />2. Nu maiputemcontrolacomunicarea<br />3. Este mai important ca niciodatasacomunicamnumailucruripe care clientii le vorobtine in realitatesi/sau le pot verifica<br />4. Nu maiavemconsumatori, avem SELLSUMATORI, adicaeicumparadarsivandmaideparte. SAU DIMPOTRIVA!<br />Mugur Cosmin Frunzetti - OBF Targu Mures, 24.11.2009<br />
  18. 18. Mugur Cosmin Frunzetti - OBF Targu Mures, 24.11.2009<br />
  19. 19. More …<br />www.mugurfrunzetti.ro<br />twitter: @mugurfrunzetti<br />linkedin.com/in/mugurfrunzetti<br />facebook.com/mugurfrunzetti<br />Mugur Cosmin Frunzetti - OBF Targu Mures, 24.11.2009<br />

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