Codrut Precup Markinstinct Public

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  • Intreaba publicul daca stiu despre celule stem? Ce sunt alea si nume de companii care se ocupa cu acest serviciu medical.
  • Codrut Precup Markinstinct Public

    1. 1. OBF.ro – Brasov, 2009 <ul><li>Marketing stuff – marketing models </li></ul><ul><li>Marketing 2009 – news & trends </li></ul><ul><li>Studiu de caz - Biogenis.ro – banca de celule stem </li></ul>
    2. 2. Marketing vs. business <ul><li>Business role = value (customer) </li></ul><ul><li>Business mechanism= marketing & innovation </li></ul><ul><li>The rest are costs </li></ul><ul><li>“ Marketing is the distinguishing, unique function of the business”- Peter Drucker– “father” of Business Consulting </li></ul>
    3. 3. 1. Marketing Models 1/3 1960’ Niel Borden from James Cullinton (Harvard Business School, Boston) Eugen McCarthy Top-down Company-out activ pasiv 1990’ Lauterborn, University of North Carolina Consumer focused 1993’ Chekitan Dev si Don Schultz North Western University, Illinois Consumer focused, more active
    4. 4. 1.Marketing Models 2/3 <ul><li>Legea 1 Markinstinct: Definita fericirii in Marketing Consulting: </li></ul><ul><li>MAKE LOVE ….AND MARKETING! </li></ul>
    5. 5. 1. Marketing Models(4p,4c,siva) 3/3 <ul><li>Concluzie: Imi doresc /aleg un model de marketing care permite profilului de client sa fie ACTIV si sa-l pozitioneze in CENTRUL CAMPANIEI DE MARKETING (customer centric) astfel incat canalele de comunicare interactive (masurabile) sa- i fie la indemana ( accesibile ) si acceptate (permission marketing) . </li></ul>SIVA – marketing model
    6. 6. 2. Marketing trends & news <ul><li>&quot;The customer can now seek out a myriad of products, services and suppliers via a multitude of communication channels. As a result, every marketer, every agency now faces the 'integration challenge '. They must learn a new approach that aligns, combines and integrates every form of communication. The days of traditional marketing are over. Technology ended them! They will not return!” * </li></ul><ul><li>Prof. Don Schultz - </li></ul><ul><li>“ father of” Integrated Marketing Communication </li></ul><ul><li>concept ( comunicare integrata de marketing ) </li></ul><ul><li>Philip Kotler, una dintre cele mai proeminente figuri ale marketingului modern, afirma: “Don Schultz este initiatorul conceptului de Integrated Marketing Communication (IMC) si demonstreaza toti pasii strategici care fac ca “noul marketing” sa conduca spre o afacere de success. </li></ul><ul><li>* 1993 , Integrated Marketing Communications, NTC Business Books) </li></ul>
    7. 8. Comunicarea in IMC CLASIC I.M.C.
    8. 9. Planificarea in IMC
    9. 10. Mixul de marketing in IMC
    10. 11. Pro IMC <ul><li>Concluzie: </li></ul><ul><li>- campanii de marketing orientate catre client </li></ul><ul><li>- interactivitate </li></ul><ul><li>- flexibilitate </li></ul><ul><li>- accesibilitate </li></ul><ul><li>- permisiune </li></ul>
    11. 12. Studiu de caz: Biogenis.ro proiect de comunicare integrata de marketing
    12. 13. <ul><li>ABOUT US: Markinstinct este……. face si drege…..cei mai frumosi, destepti, cuminti si devreme acasa…. </li></ul>Mission, vision, bla, bla:……..
    13. 14. Ce-ar fi sa vorbim DESPRE TINE! Ce poti sa primesti , TU, partenerul meu de business, CEA MAI IMPORTANTA PERSOANA DIN LUME PENTRU TINE :
    14. 15. <ul><li>Servicii de suport coerente, simple si eficiente in </li></ul><ul><li>consultanta de marketing & comunicare integrata de marketing (IMC) din 2005 </li></ul><ul><li>Trend & News (share know-how) din 2009 </li></ul><ul><li>revista online de marketing si comunicare integrata de marketing </li></ul><ul><li>www.markinstinct.ro </li></ul><ul><li>blog.markinstinct.ro </li></ul><ul><li>twitter.com/markinstinct </li></ul><ul><li>Facebook ::open coffee marketeers </li></ul>
    15. 16. <ul><li>Ma numesc Codrut Precup (google me) si va astept la o cafea cu aroma de… comunicare integrata de marketing ! </li></ul>Office: Avram Iancu 50, 1A, Brasov Email: [email_address] Tel: 0729 97 8004 www.markinstinct.,ro www.codrutprecup.ro Twitter.com/markinstinct Linkedin.com/in/markinstinct
    16. 17. 2 min <ul><li>Firma din BV – produce ….. </li></ul><ul><li>Nu am site. Am nevoie? </li></ul><ul><li>Cum procedez? Primii pasi </li></ul><ul><li>Cum imi construiesc bugetul? </li></ul><ul><li>Cum masor? </li></ul><ul><li>Actiuni </li></ul>

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