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Learn how a social network (Twitter) can be combined with machine learning (ML) and leveraged to enhance the user experience. During the presentation, we'll focus on building an online book store using Sitecore Experience Commerce, SXA, xConnect, Twitter API, IBM Personal Insights, IBM Watson, and PowerBI. Most impactfully, we'll see how companies can produce true business impact through user experience WITHOUT storing a user's personal data (gender, twitter name, location, tweets). Using ML techniques, the trained model will recommend products (in this case, books) for the user. We will explore how users based in the Netherlands may have similar interests and needs as users in the U.S.