Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Louise Woodward, Umpf, Leeds Met guest lecture

1,767 views

Published on

Slides for Louise Woodward's guest lecture (15 Nov 2011) at Leeds Met university for students on the BA (Hons) Public Relations degree course

Published in: News & Politics, Business
  • There are over 16,000 woodworking plans that comes with step-by-step instructions and detailed photos, Click here to take a look ➽➽ https://url.cn/xFeBN0O4
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Louise Woodward, Umpf, Leeds Met guest lecture

  1. 1. National Consumer Campaigns from a Regional PR Agency Louise Woodward www.umpf.co.uk
  2. 2. summary • a bit about me • a few words on social media • what is consumer PR? • consumer PR campaigns: • tactics • case studies • my advice and top tips • any questions?
  3. 3. a bit about me background… • BA Communication Studies – Sheffield Hallam University • South West Yorkshire Mental Health NHS Trust (2003 – 2004) - Wakefield • Dig for Fire (2004 – 2007) - Sheffield • Lucre (2007 – 2010) - Leeds
  4. 4. a bit about me • Senior Account Manager at Umpf • PR and social media agency based in Leeds • Launched by Adrian Johnson in 2009 • Top ten social media consultancies in the UK • Winning awards for our consumer and social media campaigns
  5. 5. a bit about me
  6. 6. a few words on social media …
  7. 7. consumer PR – a quick definition … Consumer PR is … … specifically focused on promoting a brand, product, service or key message to the general public via consumer media channels (e.g. national newspapers, TV, radio, regional newspapers and online news sites) And how do we do this? By manufacturing/creating news stories for the consumer media.
  8. 8. consumer PR – tactics… How Do We Create News?
  9. 9. tactic 1 – the research story
  10. 10. tactic 1 – the research story
  11. 11. tactic 1 – the research story
  12. 12. tactic 1 – the research story
  13. 13. Case study – Stoves “Made in Britain”Client: Stoves Campaign: Made in Britain Date: On-goingBrief: Generate publicity around Stoves’ British manufacturing heritageSummary: We’ve created a campaign calling for a standardised ‘Made in Britain’ logothat can be used by UK companies manufacturing in the UKResults: 200+ pieces including the FT, The Times, Daily Telegraph, Metro, BBC Radio2;campaign raised in the House of Commons; 250+ UK manufacturers requested the logo
  14. 14. tactic 2 – the attention grabbingpicture
  15. 15. tactic 2 – the attention grabbingpicture
  16. 16. tactic 2 – the attention grabbingpicture
  17. 17. case study – Engage Body Breaking PointClient: Engage Mutual Campaign: Body Breaking Point Date: August 2011Brief: A national news campaign to promote Engage’s sponsorship of the Super LeagueSummary: A unique research campaign to find the most common injuries in SuperLeague supported by a high impact imageResults: Coverage in The Sun, Sky Sports, Yorkshire Post, Yorkshire Evening Post, ITV Calendar and rugby league media
  18. 18. tactic 3 – the stunt
  19. 19. tactic 3 – the stunt
  20. 20. tactic 3 – the stunt
  21. 21. tactic 3 – the stunt
  22. 22. case study - “GE: The Royal Fridge”Client: GE Appliances Campaign: Royal Fridge Date: Apr-May 2011Brief: Create a stunt to tap into the Royal WeddingSummary: Royal fridge: the ultimate low budget campaign: just 1 Photo-shopped imageResults: 500+ pieces globally eg ABC, CNN, BBC, Time Magazine, UK nationals, all trade
  23. 23. tactic 4 – the best job in the world
  24. 24. tactic 4 – the best job in the world
  25. 25. tactic 4 – the best job in the world
  26. 26. tactic 5 – celebrity spokesperson
  27. 27. case study – Lakeside’s Living ChristmastreeClient: Lakeside Agency: Clarion Communications Date: November 2010Brief: Create national exposure for Lakeside’s Christmas lights switch onSummary: Clarion placed Chantelle Houghton on top of Lakeside’s Christmas tree as a‘living Christmas fairy’Results: 48 pieces of coverage including stories in The Times, The Sun and theDaily Mail. Double-page spread in Heat and full pages in OK, Star and Nowmagazines. Broadcast coverage included Daybreak and Heart FM.
  28. 28. tactic 6 – the Guinness World RecordAttempt
  29. 29. tactic 6 – the Guinness World RecordAttempt
  30. 30. tactic 7 – limited edition /world’s biggest,most expensive, oldest products
  31. 31. tactic 7 – limited edition /world’sbiggest, most expensive, oldest products
  32. 32. tactic 7 – limited edition /world’sbiggest, most expensive, oldest products
  33. 33. My advice and tips• Consumer PR is hard work but rewarding• Every day is different• Be prepared to muck in• Read newspapers and magazines and look out for PR stories• Cut and keep good examples• Link with brands on Facebook and Twitter• Follow key industry people on Twitter• Read industry websites, magazines and blogs• Get to know PR agencies and what they do
  34. 34. thank you for listening … Any Questions? Download this presentation at www.umpf.co.uk/blog Follow on Twitter: @louisewoodward @umpf

×