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Tips for Medical
Scientific Experts
How to Give Effective
Presentations
Speaker-Training-Medical-Scientific-Experts
© Dr. Günter Umbach www.umbachpartner.com
Objectives
‐ Make a successful presentation
‐ Increase your impact
‐ Enhance your communication skills
‐ Engage your audience
Toolbox
Agenda
Flexible
Interactive
Reservoir
Operating Modes
Researcher/
Investigator
Practising
Physician
Speaker
at event
Giving a
performance
"All the world is a stage"
You are not an actor, but
we can learn from actors
Target Group
9
Cardiologists
Oncologists
Test Result
Negative Positive"Medical"
General
Public
Talking to Patients
"Double blind study"
Elements for Impact
Content
Modes of Expression
Delivery ("Stage Performance")
Your in-person presentation is
times as effective as people
reading your publication
_________
15
Prepare
Make it look
easy, elegant, effortless
If you sound rehearsed:
You did not rehearse enough
Arrive early
Finish on time
Before Your Presentation
Connect to
- members of the audience
- co-speakers …
Relationship Building
Networking
Rapport
Technical Aspects
Ensure:
Organizer provides a laptop
Technical Back-up
- Bring a USB stick
- Bring your own laptop + adapter
- Email your document to yourself
- Store it in the cloud
Tips for the
Stage / Platform
Watch your steps
(entering and leaving)
Get out from
behind the
lectern
When possible
"barrier between you
and the audience"
Consider a Flip Chart
For smaller audiences
Bring your own marker pen
(blue or black colour)
Ensure it is put in the right 
place before you start
Flip Chart
Learning: Effective Points
Anchoring bias  Recency bias
Opening Section
How many minutes do I have?
A "No go"
Ask the chairman
Start
Arouse Curiosity
Rhetorical options
Create Tension
Question
Challenge
Past
Answer
Solution
Present
Start
Example
"We did a study"
Start
Example
"This trial answers the
question …"
Start
Example
"The Research Question …"
Take them on a
journey of discovery
"This is a unique study
because …"
Example
"My personal experience …"
Example
Main Pitfall
Presenting more than
necessary
•
•
•
•
•
•
•
•
•
•
•
Presentation vs Publication
Speak
Read
Words per minute
Speed
Do not read your slides
Do not pack too much content
into your presentation
Real example …
Primary endpoint
• 8% in all-cause mortality (non-significant trend: p=0.128)
Secondary endpoints
• 12% in combined all-cause mortality and all-cause hospitalization
(p=0.002)
• 10% in cardiovascular mortality (non-significant trend: p=0.073)
• 8% in combined all-cause mortality and cardiovascular hospitalization
(p=0.036)
• 9% in combined cardiovascular mortality and hospitalization (p=0.027)
• 8% in fatal and non-fatal … and hospitalization … (p=0.374)
Post-hoc analysis
• 15% in combined all-cause mortality and hospitalisation … (p<0.001)
The clinical study of A versus B resulted in risk
reductions of
Major Results of XYZ Trial
"Everything is important"
Resist the temptation
to present many details
Focus
How to express your content
Element Understanding:
Speed
Text Slow
Table Medium
Diagram Rapid
Image Very rapid
[Dr. med. Günter Umbach – Bonn]
Choice of Words
Vocabulary
10% of patients
die within 5 years
90% of patients
are alive after
5 years
-
[Dr. med. Günter Umbach – Bonn]
- +
Examplex
reduces
mortality
Examplex
prolongs
survival
Fewer side
effects
Better
tolerability
- +
Powerful Words
Summary
Conclusions
Lessons learned
Results
Attractive Headlines
Analysis-




20%
improve-
ment
20%
difference
One Option is 20% superior
20%
increase
Unclear Better Preferable
should be readable
Charts
Poor legibility
Charts
Most frequent mistake
Most frequent reason:
Font size too small …
Font size too small
Type of
Typography
Negative Typography
Positive Typography
THIS TRIAL CONFIRMS THAT
SUBSTANTIN CAN IMPROVE
SURVIVAL OF PATIENTS
Use upper and lower
case letters
This trial confirms that substantin
can improve survival of patients
CAPITALS
Stay away from italic style
This trial confirms that substantin
can improve survival of patients with
advanced breast cancer
This trial confirms that substantin
can improve survival of patients with
advanced breast cancer
Avoid underlining
This trial confirms that substantin
can improve survival of patients with
advanced breast cancer
This trial confirms that substantin
can improve survival of patients with
advanced breast cancer
Use line spacing > 1.1
This trial confirms that substantin
can improve survival
This trial confirms that substantin
can improve survival
Colours
Ensure sufficient contrast
Light-coloured letters on a
light-coloured background
are difficult to read
Omit backgrounds
Some agencies love
wallpaper style
1) Visual elements like pictures
2) Headlines, statements below pictures
3) Subheadlines, bullet points
4) Regular text ("copy", "Fließtext")
Sequence
80
GFR (ml/min)
75
70
65
60
Time (years)
Examplex
Control
1 2 3 4
p < 0.05
Examplex helps to maintain renal function
Statement Below Diagram
•
•
•
Best Symbols for Bullet Points
Original
Artist
Creative
Fancy
Colourful
Clean
Straightforward
Impactful
Effective
Communicator
Circus Look
Decorations
Best Number of Bullet Points
To Move People to Action
Uneven: 3 or 5
"Triplet"
liberté
fraternité
égalité
Lists of Three
Diagrams
Substantin
Control
Control
Substantin
SubstantinControl
Grey
Placebo or Control: Color
Animation
Use sparingly
Best: Wipe 
10 of 50
Avoid
Images
Intima-Media-Thickness
Intima-Media-
Thickness
Intima-Media-Thickness
Intima-Media-
Thickness
Tell a Human Interest Story
‐ Patient
‐ Physician
‐ Researcher
‐ You
Case Study 
Your Voice
Do vocal warm-up
Articulate clearly
Pronounce precisely
Do not drink iced water
Non-Verbal Communication
You are not a statue
will vitalize and energize
your presentation
Act in a natural way:
Brings life in to your speech
Tips on Body Language
Positive Attitude
Exude optimism
closed posture
Avoid …
Avoid distracting hand motions
Examples
Rubbing your ear
Pushing back your hair
(watch videotape)
Use open gestures
Face the audience
Audience
ScreenYour
Position
Keep eye contact
Use hands to underscore
what's important
"Hands free and flowing"
Nod while listening
Smile
Polish
Rehearse
Practice Your Presentation
Refine
Record Yourself
Your rehearsed version should
be shorter than the time allotted
or
You are giving a performance
Develop a strong stage presence
High-Content Speaker
How do you want
to come across?
Arrogance
Avoid:
Underused Technique
Silence "Pause"
Speed or Pace
Speak slowly
Humor
Only if you are good at it
Do not tell jokes
Learning: Effective Points
Anchoring bias  Recency bias
Wake up call
Examples
"Let's summarize … "
"In conclusion … "
Avoid:
Rushing to the End
Plan time for ...
Conclusions
Practical, concrete, actionable
- Make meaning
- Implications
- How we can benefit
"Summary"
Keep in touch?
Email
Website
Specific Challenges
Possible Scenarios
There is legal / regulatory pressure to add 
many details to your charts: What to do? 
1) Put details in the footnotes in a small font size 
(audience can hardly see them in the presented version)
2) Put details in the "back‐up" section of your slide deck
3) Prepare two versions:
"Personal one"     → Giving your presentation
"Documentation" → Electronic or printed hand‐out
Electronic presentation 
breaks down
A participant wants to show his
extensive knowledge by asking 
a lengthy "question"
No one is asking a question
(A good chairman would jump in)  …
"Bring your own"
Previous speakers have
run overtime
You realize you do not have 
the time to show all charts
Skip certain charts …
Finish on time
What you should never do:
Ask for more time
Do I have another 5 minutes?
A "No go"
Regarding your best stuff:
Consistency
If you have content that works, 
re‐use it! 
Appendix
Which 20% of my charts produce 
80% of the impact or effect that 
I wish to generate?
The Essential Charts
0
10
20
30
Control Substantin
"The only thing worse 
than being talked about 
is not being talked about" 
‐ Oscar Wilde ‐
Visibility
Unmet Need
Help healthcare professionals 
make better informed decisions in 
order to improve patient outcomes
Goal
Preparatory Phase: Planning the Presentation
Focus on the essential slides
How to captivate the audience
Develop a strong stage presence
Language and voice
Use compelling words and sentences
Affirmative statements
Rhetorical options
Tone of voice
Performance and platform skills
Develop a strong stage presence
Connecting with audience members
Enhance impact
Stay on time
Non‐verbal communication
Great things are done 
by a series of small things 
brought together
Vincent van Gogh
Creating a Masterpiece
Free Tips and Ideas
Checklist, Audios, Videos
Newsletter (German-language)
www.umbachpartner.com

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Speaker Training Medical Scientific Experts