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Let's party. Kultureinrichtungen im Social Web - Vorbild für Archive

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Die Folien zum Vortrag "Let's party. Kultureinrichtungen im Social Web - Vorbild für Archive?", gehalten am 22. November 2012 bei der Tagung "Offene Archive? Archive 2.0 im deutschen Sprachraum (und im europäischen Kontext) in Speyer.

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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Let's party. Kultureinrichtungen im Social Web - Vorbild für Archive

  1. 1. j Let’s party! Let’s party! Kultureinrichtungen im Social Web – Vorbild für Archive? u.s.k., Ulrike Schmid, 22. November 2012 www.kulturzweinull.eu Copyright u.s.k.
  2. 2. Let’s party!Stellen Sie sich vor, Sie sind bei einer PartyFoto: Sascha Rheker für Schirn Kunsthalle www.kulturzweinull.eu Copyright u.s.k.
  3. 3. Let’s party!Was machen die Leute auf der Party? Eigen- darstellung Fundraising/Sponsoring Crowdfunding Public Relations Marketing Vertrieb Beziehungs- Projekt- pflege management www.kulturzweinull.eu Copyright u.s.k.
  4. 4. Let’s party!Warum sollten Sie auf diese Party gehen? 1 Klassische Medien verlieren zunehmend an Bedeutung. 2 76 % der deutschsprachigen Bevölkerung nutzen das Internet. 3 74 % der Internetnutzer in Deutschland sind in mindestens einem sozialen Online-Netzwerk angemeldet, 66 % nutzen die sozialen Netzwerke auch aktiv. 4 Social Media sind kein Phänomen der jungen Generation. www.kulturzweinull.eu Copyright u.s.k.
  5. 5. Let’s party!Partygespräche über Sammlungsgegenstände Vorstellung von Werken aus der Sammlung in Verbindung mit einem Interaktionselement Blick hinter die Kulissen gewähren Freunde involvieren und sie so zu Gesprächen motivieren www.kulturzweinull.eu Copyright u.s.k.
  6. 6. Let’s party!Partygespräche mit Bloggern – Blogparade Aufruf zur Blogparade, d. h. eine Kultureinrichtung oder eine Initiative wirft auf ihrem eigenem Blog eine Frage auf, und andere antworten mit einem eigenen Blogbeitrag darauf eigene Erfahrungen und Ideen können so einer größeren Leserschaft vorgestellt und diskutiert werden bietet die Möglichkeit, Ideen/Vorhaben in einem größeren Social-Media-Kontext vorzustellen Interesse an der Institution wird geweckt www.kulturzweinull.eu Copyright u.s.k.
  7. 7. Let’s party!Partygespräche als Fragestunde via Twitter können zu einem festgelegten Termin von einem oder mehreren Twitterern gleichzeitig Fragen gestellt werden weltweit mit verschiedenen Antwortgebern: Ask the musician und Ask the curator deutschlandweit, von einer Institution ausgehend: KAtalk und Ask the orchestra ermöglicht, mit Kultureinrichtungen und anderen ins Gespräch zu kommen es können Diskussionen entstehen www.kulturzweinull.eu Copyright u.s.k.
  8. 8. Let’s party!Partygespräche und Smalltalk Smalltalk signalisiert Interesse am Gegenüber Smalltalk kann ein „Eisbrecher“ sein weitere, tiefergehende Gespräche oder Interviews können folgen Smalltalk kann der Beginn einer wunderbaren Freundschaft sein www.kulturzweinull.eu Copyright u.s.k.
  9. 9. Let’s party!Aus einem Partygespräch kann mehr werden Steigerung des Bekanntheitsgrades außerhalb des eigenen „Radius“ indem Einblick in die eigene Arbeit geben wird Wissen geteilt wird man sich ins Gespräch einbringt www.kulturzweinull.eu Copyright u.s.k.
  10. 10. Let’s party!Einladung zum Partygespräch – Bloggertreffen Einladung zum Kennenlernen des Hauses und der Themen, die dort behandelt werden Kennenlernen der Blogger und ihrer Wünsche Kontakte im persönlichen Gespräch intensivieren www.kulturzweinull.eu Copyright u.s.k.
  11. 11. Let’s party!Partygespräche, die Menschen und Kultur zusammenbringen Twitterer treffen sich zu einem vereinbarten Zeitpunkt, um gemeinsam über einen Ausstellungs- oder Konzertbesuch zu twittern gleichzeitig verfolgen Onliner diese Tweets und bringen sich ein Intention ist ein interessantes, spannendes und unterhaltsames Gemeinschaftserlebnis für die real und virtuell teilnehmenden Twitterer zu schaffen und sie mit der Kultureinrichtung ins Gespräch zu bringen durch einen niederschwelligen Einstieg Twitterer aller Couleur für kulturelle Themen zu interessieren und Kultur zu vermitteln www.kulturzweinull.eu Copyright u.s.k.
  12. 12. Let’s party!90–9–1 90 von 100 hören zu, sind ruhig … und machen sich ihr eigenes 1 von 100 Bild spricht hmm nöö aha gut zu seufz wissen 9 von 100 reagieren kritisieren, interagieren Foto: Städel Museum www.kulturzweinull.eu Copyright u.s.k.
  13. 13. Let’s party!Fazit 1 Gehen Sie zu unterschiedlichen Uhrzeiten auf verschiedene Partys. 2 Hören Sie zu, was die anderen zu sagen haben, und stellen Sie auch Fragen. 3 Zeigen Sie sich interessiert an dem, was andere zu sagen haben. 4 Halten Sie die Augen offen, wo und wie Sie sich einbringen können. 5 Scheuen Sie sich nicht, Fürsprecher/Influencer anzusprechen. www.kulturzweinull.eu Copyright u.s.k.
  14. 14. Let’s party!Referentin Ulrike Schmid ist Inhaberin und Geschäftsführerin der Kommunikationsberatung u.s.k., die auf dialogische Kulturvermittlung durch PR spezialisiert ist entwickelt und realisiert Konzepte für Kultureinrichtungen, die Social Media als integralen Bestandteil der PR betrachten hält Vorträge und schreibt Fachartikel zum Thema Kultur 2.0 ist Mitorganisatorin des Veranstaltungsformats „KultUp – Tweet up your cultural life!“, das Twitterer und Kulteinrichtungen zusammenbringt bloggt über Kultur, (Kultur-)Kommunikation und was ihr an Gedanken und Ideen durch den Kopf geht, während sie beobachtet, wie Kultureinrichtungen und Künstler Social Media nutzen www.kulturzweinull.eu Copyright u.s.k.
  15. 15. Let’s party!Vielen Dank für Ihre Aufmerksamkeit! Fragen? … dann kontaktieren Sie mich u.s.k. ... dialogische Kulturvermittlung durch PR Niedenau 39 60325 Frankfurt am Main Tel.: 069/70 79 81 82 Email: willkommen@us-k.eu Internet: www.us-k.eu Weblog: www.kulturzweinull.eu Twitter: www.twitter.com/UlrikeSchmid SlideShare: www.slideshare.net/UlrikeSchmid Facebook-Seite: http://facebook.com/Kulturkommunikation www.kulturzweinull.eu Copyright u.s.k.

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