Social medias

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presentation about social medias at University of Copenhagen

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Social medias

  1. 1. University of Copenhagen 2011-03-03 Social medias http://www.flickr.com/photos/xiquinho/5104213481/sizes/l/in/photostream/
  2. 2. Ulrika RudqvistHead of Marketing and Communication atSpringplanetColumnist at Travel NewsE-commerce expert at InternetworldStrategy, business development, innovation, communicationand marketing within digital medias. http://www.flickr.com/photos/kubina/123513984/sizes/l/in/photostream/
  3. 3. AgendaSocial mediasThe business advantage with social medias6 valuesMobile phones (mobile devices)Future and trends http://www.flickr.com/photos/aussiegall/759309122/sizes/o/in/photostream//
  4. 4. Social medias http://www.flickr.com/photos/horiavarlan/4290549806/sizes/l/in/photostream/ http://www.flickr.com/photos/beeep/119700949/sizes/z/in/photostream/
  5. 5. Definition Social media describes activities that combinetechnology, social interaction and user-generated content. It can manifest itself in Internet forums, communities, blogs, wikis, podcasts and article comments. http://www.flickr.com/photos/eddieicon/4391776138/sizes/o/in/photostream/
  6. 6. 2011 FacebookGowalla / Foursquare / Places Blogs Twitter Chatroulette MSN / Skype Yammer Linkedin IMDB Wikipedia Podcasts Youtube / Vimeo http://www.flickr.com/photos/schatz/3758766381/sizes/l/in/photostream/
  7. 7. What we do in realityWe are social beings basically,and just as we are discussingwhat we read or seen in reallife, we want to discuss whatwe read or seen on the web. http://www.flickr.com/photos/jenorton/3165021498/sizes/l/in/photostream/
  8. 8. DocumentationSocial media is indeed aboutto interact and to bindtogether our physicalbehavior with our digital,but it is also aboutdocumenting our livesthrough film, pictures and
  9. 9. * 1.5 million swedes out of 9 million updates theirstatus every day* 0.5 million Swedes upload photos on the internetevery week* 50% of 12-year-olds blogs.* 2 of 3 Swedes google health information online.* People born in the 40’s and 90’s is the most growinggroups in social networks. Some statistics for Scandinavia
  10. 10. Teenagers 2010Hot:FacebookTexts / mobile phoneMSNYoutube83% of Swedish 16-29 yearolds are using social media atleast once a week.Not:TwitterE-mail http://www.flickr.com/photos/marcogomes/3300584960/sizes/l/in/photostream/
  11. 11. * 600 000 000 users* Top five countries: United States, Indonesia, UnitedKingdom, Turkey, Philippines.* Although it’s not big in Japan...* 20-29 years old is the biggest group Facebook demographics
  12. 12. Tie down the digital with the physical
  13. 13. The business advantage with social medias http://www.flickr.com/photos/azrainman/991439100/sizes/z/in/photostream/
  14. 14. The ability to get into customers daily feed
  15. 15. The starting page
  16. 16. Crowdsourcing
  17. 17. SalesIn the end it does notmatter what channelyou sell through, it’s thebusiness in the end thatcounts.
  18. 18. Second opinion70% googles productsbefore they buy.2 of 3 reads reviewsbefore deciding whichproduct they trust
  19. 19. The new newsletter
  20. 20. 6 values http://www.flickr.com/photos/ari/2238969281/sizes/l/in/photostream/
  21. 21. Personality
  22. 22. Presence
  23. 23. Transparency
  24. 24. Engages and listens to the customers
  25. 25. Knowledge partner
  26. 26. Understainds the channels
  27. 27. The mobile phone http://www.flickr.com/photos/yourdon/3563989697/sizes/l/in/photostream/
  28. 28. Liam, 7 and Oliver, 6 (And Gustav, 28...)
  29. 29. * One out of five Swedes use the internet on their cells.* Teenage girls in the United States send an average of10 texts per hour.* Approximately 25% of U.S. adults use mobileapplications.* More than 700 000 Swedes use iPhone.* All age groups are calling less and less. Some statistics
  30. 30. PushWe are looking at our mobile phone about every sixminutes to see what time it is, if we have receivedemails, sms, etc. The mobile phone is increasinglybecoming a notification tool, and this trend will increasethe more smartphones spreads to the masses. http://www.flickr.com/photos/sundazed/2640812473/sizes/l/in/photostream/
  31. 31. M-commerce
  32. 32. Location and the new customer clubs
  33. 33. Micro transactions
  34. 34. Future and trends http://www.flickr.com/photos/alicepopkorn/4094532779/sizes/o/in/ photostream/
  35. 35. The web is dead http://www.flickr.com/photos/jon_a_ross/2476966721/sizes/l/in/ photostream//
  36. 36. long live applications!
  37. 37. iPad
  38. 38. Social commerce
  39. 39. Statistics through applications
  40. 40. Tag products
  41. 41. Inhouse LBS
  42. 42. My advice http://www.flickr.com/photos/leehaywood/4481372869/sizes/l/in/ photostream/
  43. 43. Be brave enough to test
  44. 44. SummaryMobile and social media will be importantchannels for future consumers, and it isalready today.We surf on the web less and less, and usesmore applications.Location based services is the new big thingwithin social medias. http://www.flickr.com/photos/ajari/3871431450/sizes/l/in/photostream/
  45. 45. Questions? * Ulrika Rudqvist * 0731-513154 * ulrika@springplanet.se * twitter.com/ulrikaru * slideshare.net/ulrikarudqvist * linkedin.com/in/ulrikarudqvist

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