tisdag den 21 september 2010
Ulrika Rudqvist
                        Market Strategist at Good Old.

                        Columnist at Travel News.
...
Agenda
                               Introduction to digital media
                               Social medias
         ...
Introduction -
 digital medias                http://www.flickr.com/photos/guerinjeanmarc/
                               4...
Top Sites
                     1. Google              27. 163.com       53. Google.com.mx
                    2. Facebook ...
Social medias
                     1. Google            27. 163.com       53. Google.com.mx
                    2. Faceboo...
Search engines
                   1. Google            27. 163.com       53. Google.com.mx
                  2. Facebook  ...
- 96 % of all swedish women between 19 24
are members of Facebook
- 90% of all swedish internet users google
atleast once ...
See Google and social
         medias as your
         customers starting page



                               http://ww...
Behaviour
                     High activity - we review, recommend,
                     protest, ask, tip off and search...
Social medias
                               http://www.flickr.com/photos/fstorr/168966590/
tisdag den 21 september 2010
Social medias are...

                    something that happens digital, between two
                    or more people a...
Examples of social medias
                        Social networks: Facebook
                        Forums
               ...
Social networks are channels - not a message

                                  http://www.flickr.com/photos/circo_de_invie...
Youtube




                               http://www.youtube.com


tisdag den 21 september 2010
Service & sales




tisdag den 21 september 2010
Cell phones
                               http://www.flickr.com/photos/markhillary/514555513/
                            ...
20 % of all swedish people uses internet in
                               their cell phones at least once a month.
      ...
Behaviour
                 as a
                 teenager



                               http://www.flickr.com/photos/ma...
Liam, 7




tisdag den 21 september 2010
Mobility




                               http://www.cwtv.com

tisdag den 21 september 2010
Social medias and travel
                               http://www.flickr.com/photos/alicepopkorn/3890347435/
             ...
Gowalla / Foursquare




tisdag den 21 september 2010
Joie de Vivre




tisdag den 21 september 2010
Blå Koppen




tisdag den 21 september 2010
Explore Chicago




tisdag den 21 september 2010
World66




tisdag den 21 september 2010
Hayes & Jarvis




tisdag den 21 september 2010
Case: Ängavallen
                               http://www.flickr.com/photos/geoftheref/3243353320/

tisdag den 21 septembe...
Facebook




tisdag den 21 september 2010
Twitter




tisdag den 21 september 2010
Social Networks




tisdag den 21 september 2010
Flickr




tisdag den 21 september 2010
Summary
                        See social medias and search engines as a
                        starting page for potent...
Thank you!
                                         ✦   ulrika@goodold.se
                                         ✦   goo...
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Social Medias

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Social Medias

  1. 1. tisdag den 21 september 2010
  2. 2. Ulrika Rudqvist Market Strategist at Good Old. Columnist at Travel News. Strategy, development, design, education and marketing within digital medias. Kunder: Dagens Nyheter, Berlingske, LTH, Tourism in Skåne, Handbolls-VM, Nordic Drugs, Business Region Skåne. tisdag den 21 september 2010
  3. 3. Agenda Introduction to digital media Social medias Cell phones Social Medias + Travel Case Questions tisdag den 21 september 2010
  4. 4. Introduction - digital medias http://www.flickr.com/photos/guerinjeanmarc/ 4838105158/sizes/o/in/photostream/ tisdag den 21 september 2010
  5. 5. Top Sites 1. Google 27. 163.com 53. Google.com.mx 2. Facebook 28. Google.co.jp 54. Google.ru 3.Youtube 29. Myspace 55. Xvideos.com 79. Espn.go.com 4.Yahoo 30. Google.com.br 56. Google.ca 80. Megavideo 5. Windows Live 31. Craigslist 57. Mozilla 81. Google.com.tr 6. Baidu 32. FC2 58. Pornhub 82. Google.com.au 7. Wikipedia 33. Conduit 59. Adobe 83. hao123.com 8. Blogger 34. Mail.ru 60. CNN 84. Photobucket 9. MSN 35. Flickr 61. Mediafire 85. Imageshack 10. Twitter 36. Google.it 62. Orkut 86. Universo Online 11. QQ 37. IMDB 63. Blogspot 87. Livedoor 12. Google.co.jp 38.Vkontakte.ru 64. Hotfile 88. Google.cn 13. Google.co.in 39. Googleusercontent 65. Todou 89. Ifeng 14. Taobao.com 40. Google.es 66. Xhamster 90. Pirate Bay 15. Amazon 41. Livejasmin 67.Youporn 91. Google.pl 16. Sina 42.Sohu 68. Sogou 92. Orkut.co.in 17. Google.de 43. Apple 69. 4hared 93. Alibaba 18. Google.com.hk 44. Soso 70. About 94. Ebay UK 19. Wordpress 45. BBC 71. Livejournal 95. New York Times 20. Google UK 46. Rapidshare 72. Megaupload 96. Tube8.com 21. Ebay 47.Yoku 73. Ebay.de 97. Twitpic 22. Bing 48. AOL 74. Ameblo.jp 98. Google.com.sa 23. Google.fr 49. GO 75. Google.co.id 99. Amazon.de 24. Microsoft 50. Ask 76. Cnet 100. Go Daddy 25.Yandex 51. Doubleclick 77. Orkut http://www.flickr.com/photos/ 26. Linkedin 52. Paypal 78. Rakuten.co.jp caveman_92223/3185534518/ tisdag den 21 september 2010
  6. 6. Social medias 1. Google 27. 163.com 53. Google.com.mx 2. Facebook 28. Google.co.jp 54. Google.ru 3.Youtube 29. Myspace 55. Xvideos.com 79. Espn.go.com 4.Yahoo 30. Google.com.br 56. Google.ca 80. Megavideo 5. Windows Live 31. Craigslist 57. Mozilla 81. Google.com.tr 6. Baidu 32. FC2 58. Pornhub 82. Google.com.au 7. Wikipedia 33. Conduit 59. Adobe 83. hao123.com 8. Blogger 34. Mail.ru 60. CNN 84. Photobucket 9. MSN 35. Flickr 61. Mediafire 85. Imageshack 10. Twitter 36. Google.it 62. Orkut 86. Universo Online 11. QQ 37. IMDB 63. Blogspot 87. Livedoor 12. Google.co.jp 38.Vkontakte.ru 64. Hotfile 88. Google.cn 13. Google.co.in 39. Googleusercontent 65. Todou 89. Ifeng 14. Taobao.com 40. Google.es 66. Xhamster 90. Pirate Bay 15. Amazon 41. Livejasmin 67.Youporn 91. Google.pl 16. Sina 42.Sohu 68. Sogou 92. Orkut.co.in 17. Google.de 43. Apple 69. 4hared 93. Alibaba 18. Google.com.hk 44. Soso 70. About 94. Ebay UK 19. Wordpress 45. BBC 71. Livejournal 95. New York Times 20. Google UK 46. Rapidshare 72. Megaupload 96. Tube8.com 21. Ebay 47.Yokou 73. Ebay.de 97. Twitpic 22. Bing 48. AOL 74. Ameblo.jp 98. Google.com.sa 23. Google.fr 49. GO 75. Google.co.id 99. Amazon.de 24. Microsoft 50. Ask 76. Cnet 100. Go Daddy 25.Yandex 51. Doubleclick 77. Orkut http://www.flickr.com/photos/ 26. Linkedin 52. Paypal 78. Rakuten.co.jp caveman_92223/3185534518/ tisdag den 21 september 2010
  7. 7. Search engines 1. Google 27. 163.com 53. Google.com.mx 2. Facebook 28. Google.co.jp 54. Google.ru 3.Youtube 29. Myspace 55. Xvideos.com 79. Espn.go.com 4.Yahoo 30. Google.com.br 56. Google.ca 80. Megavideo 5. Windows Live 31. Craigslist 57. Mozilla 81. Google.com.tr 6. Baidu 32. FC2 58. Pornhub 82. Google.com.au 7. Wikipedia 33. Conduit 59. Adobe 83. hao123.com 8. Blogger 34. Mail.ru 60. CNN 84. Photobucket 9. MSN 35. Flickr 61. Mediafire 85. Imageshack 10. Twitter 36. Google.it 62. Orkut 86. Universo Online 11. QQ 37. IMDB 63. Blogspot 87. Livedoor 12. Google.co.jp 38.Vkontakte.ru 64. Hotfile 88. Google.cn 13. Google.co.in 39. Googleusercontent 65. Todou 89. Ifeng 14. Taobao.com 40. Google.es 66. Xhamster 90. Pirate Bay 15. Amazon 41. Livejasmin 67.Youporn 91. Google.pl 16. Sina 42.Sohu 68. Sogou 92. Orkut.co.in 17. Google.de 43. Apple 69. 4hared 93. Alibaba 18. Google.com.hk 44. Soso 70. About 94. Ebay UK 19. Wordpress 45. BBC 71. Livejournal 95. New York Times 20. Google UK 46. Rapidshare 72. Megaupload 96. Tube8.com 21. Ebay 47.Yokou 73. Ebay.de 97. Twitpic 22. Bing 48. AOL 74. Ameblo.jp 98. Google.com.sa 23. Google.fr 49. GO 75. Google.co.id 99. Amazon.de 24. Microsoft 50. Ask 76. Cnet 100. Go Daddy 25.Yandex 51. Doubleclick 77. Orkut http://www.flickr.com/photos/ 26. Linkedin 52. Paypal 78. Rakuten.co.jp caveman_92223/3185534518/ tisdag den 21 september 2010
  8. 8. - 96 % of all swedish women between 19 24 are members of Facebook - 90% of all swedish internet users google atleast once a week. http://www.flickr.com/photos/faceme/ 2043938958/ tisdag den 21 september 2010
  9. 9. See Google and social medias as your customers starting page http://www.flickr.com/photos/luc/1804295568/ tisdag den 21 september 2010
  10. 10. Behaviour High activity - we review, recommend, protest, ask, tip off and search. The collective/the network expand. The collective experience grow. We want answears in real time. All aspects of life - shopping, booking a trip, buying food, searching for our new home, getting our education. tisdag den 21 september 2010
  11. 11. Social medias http://www.flickr.com/photos/fstorr/168966590/ tisdag den 21 september 2010
  12. 12. Social medias are... something that happens digital, between two or more people and generates content. tisdag den 21 september 2010
  13. 13. Examples of social medias Social networks: Facebook Forums Blogs Micro blogs: Twitter Photo: Flickr Video: Youtube Location-based networks: Gowalla, Foursquare http://www.flickr.com/photos/ 23912576@N05/2962194797/sizes/l/in/ photostream/ tisdag den 21 september 2010
  14. 14. Social networks are channels - not a message http://www.flickr.com/photos/circo_de_invierno/ 2502220606/ tisdag den 21 september 2010
  15. 15. Youtube http://www.youtube.com tisdag den 21 september 2010
  16. 16. Service & sales tisdag den 21 september 2010
  17. 17. Cell phones http://www.flickr.com/photos/markhillary/514555513/ sizes/l/in/photostream/ tisdag den 21 september 2010
  18. 18. 20 % of all swedish people uses internet in their cell phones at least once a month. 700 000 swedish citizens owns an iPhone. Facebook has 65 millions cell phone users. 95% of all texts are read within three minutes. tisdag den 21 september 2010
  19. 19. Behaviour as a teenager http://www.flickr.com/photos/marcogomes/3300605792/sizes/l/ tisdag den 21 september 2010
  20. 20. Liam, 7 tisdag den 21 september 2010
  21. 21. Mobility http://www.cwtv.com tisdag den 21 september 2010
  22. 22. Social medias and travel http://www.flickr.com/photos/alicepopkorn/3890347435/ sizes/o/in/photostream/ tisdag den 21 september 2010
  23. 23. Gowalla / Foursquare tisdag den 21 september 2010
  24. 24. Joie de Vivre tisdag den 21 september 2010
  25. 25. Blå Koppen tisdag den 21 september 2010
  26. 26. Explore Chicago tisdag den 21 september 2010
  27. 27. World66 tisdag den 21 september 2010
  28. 28. Hayes & Jarvis tisdag den 21 september 2010
  29. 29. Case: Ängavallen http://www.flickr.com/photos/geoftheref/3243353320/ tisdag den 21 september 2010
  30. 30. Facebook tisdag den 21 september 2010
  31. 31. Twitter tisdag den 21 september 2010
  32. 32. Social Networks tisdag den 21 september 2010
  33. 33. Flickr tisdag den 21 september 2010
  34. 34. Summary See social medias and search engines as a starting page for potential visitors. The cell phone is a very important tool for social medias. Social medias are channels, not messages. tisdag den 21 september 2010
  35. 35. Thank you! ✦ ulrika@goodold.se ✦ goodold.se/blog/attention ✦ slideshare.net/ulrikarudqvist ✦ twitter.com/UlrikaRu ✦ tel: 0731-513154 ✦ www.goodold.se Would you like this presentation? Give me your business card and I’ll email it to you. tisdag den 21 september 2010

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