1. tisdag den 21 september 2010

2. Ulrika Rudqvist
Market Strategist at Good Old.
Columnist at Travel News.
Strategy, development, design, education
and marketing within digital medias.
Kunder: Dagens Nyheter, Berlingske, LTH,
Tourism in Skåne, Handbolls-VM, Nordic
Drugs, Business Region Skåne.
tisdag den 21 september 2010

3. Agenda
Introduction to digital media
Social medias
Cell phones
Social Medias + Travel
Case
Questions
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4. Introduction -
digital medias http://www.flickr.com/photos/guerinjeanmarc/
4838105158/sizes/o/in/photostream/
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5. Top Sites
1. Google 27. 163.com 53. Google.com.mx
2. Facebook 28. Google.co.jp 54. Google.ru
3.Youtube 29. Myspace 55. Xvideos.com 79. Espn.go.com
4.Yahoo 30. Google.com.br 56. Google.ca 80. Megavideo
5. Windows Live 31. Craigslist 57. Mozilla 81. Google.com.tr
6. Baidu 32. FC2 58. Pornhub 82. Google.com.au
7. Wikipedia 33. Conduit 59. Adobe 83. hao123.com
8. Blogger 34. Mail.ru 60. CNN 84. Photobucket
9. MSN 35. Flickr 61. Mediafire 85. Imageshack
10. Twitter 36. Google.it 62. Orkut 86. Universo Online
11. QQ 37. IMDB 63. Blogspot 87. Livedoor
12. Google.co.jp 38.Vkontakte.ru 64. Hotfile 88. Google.cn
13. Google.co.in 39. Googleusercontent 65. Todou 89. Ifeng
14. Taobao.com 40. Google.es 66. Xhamster 90. Pirate Bay
15. Amazon 41. Livejasmin 67.Youporn 91. Google.pl
16. Sina 42.Sohu 68. Sogou 92. Orkut.co.in
17. Google.de 43. Apple 69. 4hared 93. Alibaba
18. Google.com.hk 44. Soso 70. About 94. Ebay UK
19. Wordpress 45. BBC 71. Livejournal 95. New York Times
20. Google UK 46. Rapidshare 72. Megaupload 96. Tube8.com
21. Ebay 47.Yoku 73. Ebay.de 97. Twitpic
22. Bing 48. AOL 74. Ameblo.jp 98. Google.com.sa
23. Google.fr 49. GO 75. Google.co.id 99. Amazon.de
24. Microsoft 50. Ask 76. Cnet 100. Go Daddy
25.Yandex 51. Doubleclick 77. Orkut
http://www.flickr.com/photos/
26. Linkedin 52. Paypal 78. Rakuten.co.jp
caveman_92223/3185534518/
tisdag den 21 september 2010

6. Social medias
1. Google 27. 163.com 53. Google.com.mx
2. Facebook 28. Google.co.jp 54. Google.ru
3.Youtube 29. Myspace 55. Xvideos.com 79. Espn.go.com
4.Yahoo 30. Google.com.br 56. Google.ca 80. Megavideo
5. Windows Live 31. Craigslist 57. Mozilla 81. Google.com.tr
6. Baidu 32. FC2 58. Pornhub 82. Google.com.au
7. Wikipedia 33. Conduit 59. Adobe 83. hao123.com
8. Blogger 34. Mail.ru 60. CNN 84. Photobucket
9. MSN 35. Flickr 61. Mediafire 85. Imageshack
10. Twitter 36. Google.it 62. Orkut 86. Universo Online
11. QQ 37. IMDB 63. Blogspot 87. Livedoor
12. Google.co.jp 38.Vkontakte.ru 64. Hotfile 88. Google.cn
13. Google.co.in 39. Googleusercontent 65. Todou 89. Ifeng
14. Taobao.com 40. Google.es 66. Xhamster 90. Pirate Bay
15. Amazon 41. Livejasmin 67.Youporn 91. Google.pl
16. Sina 42.Sohu 68. Sogou 92. Orkut.co.in
17. Google.de 43. Apple 69. 4hared 93. Alibaba
18. Google.com.hk 44. Soso 70. About 94. Ebay UK
19. Wordpress 45. BBC 71. Livejournal 95. New York Times
20. Google UK 46. Rapidshare 72. Megaupload 96. Tube8.com
21. Ebay 47.Yokou 73. Ebay.de 97. Twitpic
22. Bing 48. AOL 74. Ameblo.jp 98. Google.com.sa
23. Google.fr 49. GO 75. Google.co.id 99. Amazon.de
24. Microsoft 50. Ask 76. Cnet 100. Go Daddy
25.Yandex 51. Doubleclick 77. Orkut
http://www.flickr.com/photos/
26. Linkedin 52. Paypal 78. Rakuten.co.jp
caveman_92223/3185534518/
tisdag den 21 september 2010

7. Search engines
1. Google 27. 163.com 53. Google.com.mx
2. Facebook 28. Google.co.jp 54. Google.ru
3.Youtube 29. Myspace 55. Xvideos.com 79. Espn.go.com
4.Yahoo 30. Google.com.br 56. Google.ca 80. Megavideo
5. Windows Live 31. Craigslist 57. Mozilla 81. Google.com.tr
6. Baidu 32. FC2 58. Pornhub 82. Google.com.au
7. Wikipedia 33. Conduit 59. Adobe 83. hao123.com
8. Blogger 34. Mail.ru 60. CNN 84. Photobucket
9. MSN 35. Flickr 61. Mediafire 85. Imageshack
10. Twitter 36. Google.it 62. Orkut 86. Universo Online
11. QQ 37. IMDB 63. Blogspot 87. Livedoor
12. Google.co.jp 38.Vkontakte.ru 64. Hotfile 88. Google.cn
13. Google.co.in 39. Googleusercontent 65. Todou 89. Ifeng
14. Taobao.com 40. Google.es 66. Xhamster 90. Pirate Bay
15. Amazon 41. Livejasmin 67.Youporn 91. Google.pl
16. Sina 42.Sohu 68. Sogou 92. Orkut.co.in
17. Google.de 43. Apple 69. 4hared 93. Alibaba
18. Google.com.hk 44. Soso 70. About 94. Ebay UK
19. Wordpress 45. BBC 71. Livejournal 95. New York Times
20. Google UK 46. Rapidshare 72. Megaupload 96. Tube8.com
21. Ebay 47.Yokou 73. Ebay.de 97. Twitpic
22. Bing 48. AOL 74. Ameblo.jp 98. Google.com.sa
23. Google.fr 49. GO 75. Google.co.id 99. Amazon.de
24. Microsoft 50. Ask 76. Cnet 100. Go Daddy
25.Yandex 51. Doubleclick 77. Orkut
http://www.flickr.com/photos/
26. Linkedin 52. Paypal 78. Rakuten.co.jp
caveman_92223/3185534518/
tisdag den 21 september 2010

8. - 96 % of all swedish women between 19 24
are members of Facebook
- 90% of all swedish internet users google
atleast once a week.
http://www.flickr.com/photos/faceme/
2043938958/
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9. See Google and social
medias as your
customers starting page
http://www.flickr.com/photos/luc/1804295568/
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10. Behaviour
High activity - we review, recommend,
protest, ask, tip off and search.
The collective/the network expand. The
collective experience grow.
We want answears in real time.
All aspects of life - shopping, booking a
trip, buying food, searching for our new
home, getting our education.
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11. Social medias
http://www.flickr.com/photos/fstorr/168966590/
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12. Social medias are...
something that happens digital, between two
or more people and generates content.
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13. Examples of social medias
Social networks: Facebook
Forums
Blogs
Micro blogs: Twitter
Photo: Flickr
Video: Youtube
Location-based networks: Gowalla,
Foursquare
http://www.flickr.com/photos/
23912576@N05/2962194797/sizes/l/in/
photostream/
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14. Social networks are channels - not a message
http://www.flickr.com/photos/circo_de_invierno/
2502220606/
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15. Youtube
http://www.youtube.com
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16. Service & sales
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17. Cell phones
http://www.flickr.com/photos/markhillary/514555513/
sizes/l/in/photostream/
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18. 20 % of all swedish people uses internet in
their cell phones at least once a month.
700 000 swedish citizens owns an iPhone.
Facebook has 65 millions cell phone users.
95% of all texts are read within three
minutes.
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19. Behaviour
as a
teenager
http://www.flickr.com/photos/marcogomes/3300605792/sizes/l/
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20. Liam, 7
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21. Mobility
http://www.cwtv.com
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22. Social medias and travel
http://www.flickr.com/photos/alicepopkorn/3890347435/
sizes/o/in/photostream/
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23. Gowalla / Foursquare
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24. Joie de Vivre
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25. Blå Koppen
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26. Explore Chicago
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27. World66
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28. Hayes & Jarvis
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29. Case: Ängavallen
http://www.flickr.com/photos/geoftheref/3243353320/
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30. Facebook
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31. Twitter
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32. Social Networks
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33. Flickr
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34. Summary
See social medias and search engines as a
starting page for potential visitors.
The cell phone is a very important tool for
social medias.
Social medias are channels, not messages.
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35. Thank you!
✦ ulrika@goodold.se
✦ goodold.se/blog/attention
✦ slideshare.net/ulrikarudqvist
✦ twitter.com/UlrikaRu
✦ tel: 0731-513154
✦ www.goodold.se
Would you like this presentation? Give me
your business card and I’ll email it to you.
tisdag den 21 september 2010