Consumer Product Branding & Marketing


Published on

NextPhase Strategy is a branding and marketing company focused on generating bottom line results for its consumer product clients. Your brand is your most important asset. Effective brand management supported by a clever marketing campaign can build a critical mass so you ‘own’ certain perceptions in the mind of your target audience. Our goal is to build and support your consumer product brand so that brand recognition, market dominance and enhanced brand value are the end result. And your bottom line will look good too.

Published in: Business, News & Politics

Consumer Product Branding & Marketing

  2. 2. NextPhase bakes up a wholesome rebranding for Canada Breads Venice Bakery resulting in positive feedback from the trade and consumers
  3. 3. NextPhase helps launch new par-baked product line for Canada Bread’s Venice Bakery – substantially increasing sales in its the fresh-baked category
  4. 4. NextPhase rebrands and positions Icuiti as the leader in the video eyewear marketplace inNorth America and internationally – increasing sales by 50% and website traffic by 400%
  5. 5. NextPhase brands Tangerine – a new financial engineering company that combines innovative structures and strategies to create a new RRSP product
  6. 6. NextPhase Revitalizes Rogers Group Financial Brand
  7. 7. NextPhase brands Sterling Systems to create thirst for the WaterCard and successfully launches product at first trade show
  8. 8. NextPhase pours its branding expertise into positioning a new winery in the Okanagan, helping it win a Platinum Award at the Okanagan Wine Festival
  9. 9. NextPhase creates GardenWorks – a new brand that helps a chain of garden centres grow from four to nine locations
  10. 10. NextPhase helps build annual sales from $200,000 to $43 million for top joystick maker, Advanced Gravis
  11. 11. NextPhase puts vitality into the relaunch of PharmaSave’s ‘Naturals’ brand of vitamins, increasing sales and making it easier for pharmacists to stock product
  12. 12. NextPhase produces colorful promotions that increase trial and penetration of specific Canada Bread products
  13. 13. NextPhase launches an exclusive luxury yachting brand for ResortShips and generates awareness with investors and the timeshare marketplace
  14. 14. NextPhase Revitalizes Rogers Group Financial Brand
  15. 15. Arcor enjoyed sweet success when NextPhase launched Whisper chocolates intoWestern Canada with 65,000 samplings and a target market awareness of 25%
  16. 16. Through brand revitalization, NextPhase opens a new sales vista for EuroLine Windows during tough economic times
  17. 17. FOOD PRODUCTS Olivieri Foods Natural Selections Rebranding of pasta and sauce packaging. Ad campaign and packaging for Canbra Food’s newNew in-store POS and consumer advertising. Natural Selections product line.
  18. 18. DELI PRODUCTS Fletcher’s Fine Foods FreybeCreated a new snack pack design for Munch Kit and a complete advertising Rebranding of the company and products with a new identity, campaign targeted to both the trade and consumers. packaging, POS, brochures and displays.
  19. 19. CONFECTIONARY PRODUCTS Purdy’s Chocolates Rocky Mountain ChocolatesSeasonal and product campaigns that included Created seasonal advertising campaigns, in-store promotional in-store packaging, POS and advertising. POS and customer loyalty marketing program.
  20. 20. BEVERAGE PRODUCTS Sumac Ridge Estate Winery Pure Canada WaterNew corporate identity and labels for Sumac Ridge’s fine wines. Designed a new identity and packaging, and launched Pure Canada, a new bottled water.
  21. 21. BEVERAGE & BAKERY PRODUCTS Labatt Brewing Company Olafson’sA summer promotion for Labatt’s 24 cans mixed pack, including Product launch including packaging and trade brochures for trade brochures and in-store POS. new breakfast pita product line.
  22. 22. BAKERY PRODUCTS Original Cakerie Sepp’s Gourmet Foods New corporate ID, signage, corporate and product brochures, Complete product marketing package to assist in marketingadvertising, direct marketing campaigns and in-restaurant POS. their product line to food distributors and the grocery trade. The project also included product packaging.
  23. 23. HOUSEHOLD PRODUCTS Scott Paper’s Purex Jumbo Rolls Scott Paper The launch of the new 50% more sheets Purex rolls for Scott used Product launch for Purex “Soft Tones” coloured bathroom tissue.consumer FSIs, trade brochures, in-store POS and packaging redesign. Included packaging and POS.
  24. 24. CONSUMER PRODUCTS Redavid Hair Care Products LifeScanLaunch of natural hair care products included new Product launch for the PenLet Plus, a painless blood sampler, packaging design and in-store POS. included an advertising campaign, in-store POS and trade brochures.
  25. 25. ONLINE PRODUCTS PhotoChannel Networks EWRX Internet SystemsAn advertising campaign targeted at consumers to raise awareness Produced a dynamic display, including interactive computer touch screens, of PhotoChannel’s online photo-finishing services. as part of a complete branding program for EWRX.
  26. 26. FOOD PRODUCTSMcGavin’s Bakery (now Canada Bread)New package design for the Sandwich variety of breads as well as other lines of baked goods.
  27. 27. For further information, please contact:Ullrich Schade NextPhase Strategy Marketing Inc.President & Creative Director Suite 400 – 1445 West Georgia Vancouver BC Canada V6G 2T3T 604-669-1180 x 301