Smart Specialisation - Creative Industries Network Baden-Württemberg

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Smart Specialisation - Practical Example: Creative Industries Network Baden-Wuerttemberg

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Smart Specialisation - Creative Industries Network Baden-Württemberg

  1. 1. Smart Specialisation Practical Example:Creative Industries Network Baden-Wuerttemberg Ulrich Winchenbach MFG Innovation Agency for ICT and Media of the State of Baden-Wuerttemberg Stuttgart, 24. Mai 2012 MFG - Mehr Innovation mit IT und Medien © MFG Baden-Württemberg | 1
  2. 2. State-wide Innovation Networks in Baden-WuerttembergThe Ministry of Finance and Economics provides funds from the European RegionalDevelopment Fund (ERDF, 2007-2013) for the establishment and development of state-wide networks in the technology and competence areas of: Automotive Fibre-based materials Production technology Mechatronics Logistics Environmental technology Creative industries MFG - Mehr Innovation mit IT und Medien © 20.11.2012, MFG Baden-Württemberg | 2
  3. 3. Creative Baden-Wuerttemberg Mannheim = Music Stuttgart / Ludwigsburg = Publishing, Digital Media, Film, Advertising,Karlsruhe = Digital ArchitectureMedia, Art, Games Ulm = Design,Pforzheim Media & ICT= Fashion Design Freiburg / OffenburgBaden-Baden = Publishing / Media= Public Broadcasting Friedrichshafen / Konstanz = Mobile Services MFG - Mehr Innovation mit IT und Medien © 20.11.2012, MFG Baden-Württemberg | 3
  4. 4. MFG - Mehr Innovation mit IT und Medien
  5. 5. Creative Industries Network Baden-Wuerttemberghttp:kreativnetzwerk.mfg.de 17 project partners 30 network partners >100 business partners MFG = network manager MFG - Mehr Innovation mit IT und Medien © 20.11.2012, MFG Baden-Württemberg | 5
  6. 6. Strategies and Goals of the NetworkCreative Industries Network BW Goals Start Up Promote entrepreneurship Activities: and economic growth - Start Up Camp - Encourage: Start Up Future Trends/ Analysis / communication of Coaching Research future trends - Encouragement of Entrepreneurship Activities: - Creative Finance + Media Raise awareness for Law - Trend study - Trend seminars innovation potential - Creative Think Nets Networking - Coaching Workshops Cross-industry and supra- Activities: Culture and Creativity regional focus; Cooperation - Creative Brunch - Moving images in corporate communication - Cluster in the forum Creative City - GameTec+Visual Public Relations, - Economy meets Creativity Experience for Creatives build profile, position the - Creative Forum network internationally - Advertising Film meets Agency Initiate lighthouse projects - Pilot database for creatives MFG - Mehr Innovation mit IT und Medien © 20.11.2012, MFG Baden-Württemberg | 6
  7. 7. Achievements – Bewegungsmelder 2011For its outstanding impetus and diverse offerings for creativity in the Southwest the Network CreativeIndustries received the award,„Bewegungsmelder 2011 – Initiativen, die bewegen“.With this award the „Initiative Kultur- und Kreativwirtschaft der Bundesregierung“ honours16 projects in Germany which are committed exceptionally to the culture and creative industries intheir state. MFG - Mehr Innovation mit IT und Medien © 20.11.2012, MFG Baden-Württemberg | 7
  8. 8. Prospects – International NetworkingEU-Projects: MFG - Mehr Innovation mit IT und Medien © 20.11.2012, MFG Baden-Württemberg | 8
  9. 9. Thank you for your attention!Ulrich Winchenbach+49 711 90715.313winchenbach@mfg.deFollow me @winchenbachhttp://kreativnetzwerk.mfg.de MFG - Mehr Innovation mit IT und Medien © 20.11.2012, MFG Baden-Württemberg | 9

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