Rebranding IO (Information Operations) June 2013

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Rebranding IO (Information Operations) June 2013

  1. 1. GEORGE C. MARSHALL CENTER College of International Security Studies Garmisch – Partenkirchen, Germany LTC ULRICH M. JANSSEN Email: ulrich.janssen@marshallcenter.org LinkedIn: Ulrich Janßen Twitter: @UliJanOgau Phone: +49-8821-750-2658
  2. 2. From Combat Support to Joint Enabling … and beyond REBRANDING IO
  3. 3. Rebranding IO Starting with WHY Evolution of concepts Challenges in Behavioural Conflict  Understanding the people  Motivation  Perception Management Ensuring C5 – the proposed way ahead  Transformation of C..  Refinement of planning and decision-making The desired effect … impact  The Comprehensive Approach  Integration in Crisis Management Conclusion 1-Jul-13 4
  4. 4. Starting with WHY The terminology dilemma  Evolution vs. revolution The doctrinal dilemma  To inform is to influence  Black & white and the 256 shades of grey The perception dilemma  Can„t fix anything vs. can fix everything  A broader spectrum of options  Perception becomes reality The implementation dilemma  If things go wrong, don‟t go with them  Organizational challenges  Integration  Measurement of progress and success 1-Jul-13 5
  5. 5. C2W “Military Facts” Peace Crisis/Conflict War Transition Post War Peace “War is merely the continuation of politics by other means.” Center of Gravity: enemy / enemy capabilities Human Assistance Civil Engagement Reconstruction (Marshall Plan) IW(1970) IO(1990) Military Intervention in the Clausewitz’ian sense 1-Jul-13 6
  6. 6. 21st C Engagement Space and the changed nature of conflict 1-Jul-13 7
  7. 7. “Military Facts” Media Social structures Political / Civil structures Key Players/ Actors Economy Transportation Finance Culture Communication Grids Peace Crisis/Conflict War Transition Post War Peace People Tradition ReligionLaw Emotions Education “War is merely the failure of communications by other means.” (Clausewitz adapted by UJ) Center of Gravity: people’s perception Info Ops(2000) StratCom(2009) Military Intervention in Operations other than War 1-Jul-13 8
  8. 8. 1-Jul-13 9 Nature of Conflict 1-Jul-13 9
  9. 9. The Challenge 1-Jul-13 10 Deterrence in the Social Age Deterrence in the Information Age Deterrence in the Nuclear Age
  10. 10. 1-Jul-13 11 Alvin Toffler US Author and Futurologist
  11. 11. 1-Jul-13 12
  12. 12. Perception 1-Jul-13 13
  13. 13. Transformation of C2 … doing our homework Command & Control Consult & Correct 1-Jul-13 14
  14. 14. Transformation of C.. continuous improvement 1-Jul-13 15 Command & Control Command, Control & Communications Command, Control, Communications, Computers & Intelligence Surveillance and Reconnaissance Consistency and Credibility of Communications by ALL means through Comprehensive Coordination
  15. 15. Redefine planning and decision-making 1-Jul-13 16
  16. 16. Two names, same aim Information Operations A staff function to  analyze,  plan,  assess and  integrate Information Activities to create desired effects on will, understanding and capability of adversaries, potential adversaries and NAC approved audiences in support of Alliance mission objectives. MC 422/4 (MD, Jun 2012) 1-Jul-13 17 M P E C Strategic Communications The coordinated and appropriate use of NATO communications activities and capabilities  Public Diplomacy,  Public Affairs,  Military Public Affairs,  Information Operations and  Psychological Operations, as appropriate in support of Alliance policies, operations and activities, and in order to advance NATO‟s aims. PO(2009)0141, dated 29 Sep „09
  17. 17. NATO UNCLASSIFIED The Product powered by the Power of Information 1-Jul-13 18 P Political C Civil M Military E Economic UNCLASSIFIED i = 0  1 i = 1  MPEC i > 1  exponentially adding value
  18. 18. A broader spectrum of options In Peacetime In Crisis Prevention In Crisis Management In Conflict Resolution 1-Jul-13 19
  19. 19. Analysis of the Information Environment 1-Jul-13 20 US Army FM 3-13 Inform and Influence Operations, Jan 2013, Figure 2.2
  20. 20. From Combat Support to Joint Enabling 1-Jul-13 21
  21. 21. From Combat Support to Joint Enabling … and beyond LTC Ulrich M. Janssen ulrich.janssen@marshallcenter.org REBRANDING IO

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