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The black sea sustainable rural tourism program

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Річард Шепард, Виконавчий директор SRDI Ltd. (Sustainable Rural Development International Limited), Засновник "Програми сталого розвитку сільського туризму в регіоні Причорномор'я" (BSST Program)

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The black sea sustainable rural tourism program

  1. 1. THE BLACK SEA SUSTAINABLE RURAL TOURISM PROGRAM Sustainable Rural Development International Sustainable Rural Development International
  2. 2. PRESENTATION PLAN  HOW DID THE IDEA OF THE PROGRAM ARISE?  WHY THE BLACK SEA REGION?  AIMS, OBJECTIVES, AND APPROACHES  DISTINCTIVE ASPECTS  RESULTS  ACTIVITIES
  3. 3. WHY SUSTAINABLE TRAVEL? TRAVEL IS A FORCE FOR GOOD TELLS A STORY LEARNING BUILDINGS vs PEOPLE
  4. 4. THE BEGINNING SIX MONTHS IN UKRAINE 2003 GRANTS $35,000 4 NEW SMALL ECO-TOURISM VENTURES 40 NEW JOBS CREATED ALL STILL OPERATING
  5. 5. NEW VISION 2010 REGIONAL PROGRAM DEVELOPED SUSTAINBLE RURAL TOURISM UKRAINE – TURKEY – GEORGIA BUILT ON PRIVATE FUNDING
  6. 6. CONCEPT A SOCIAL ENTERPRISE VENTURE FOR COMMUNITY DEVELOPMENT THROUGH AN INTEGRATED, REGIONAL SUSTAINABLE RURAL TOURISM SYSTEM
  7. 7. REGIONAL COMMUNITY INTEGRATION UNDER A SINGLE VISUAL BANNER IS THE GOAL
  8. 8. WHY COMMUNITY BASED? OWNERSHIPAND BENEFITS FOR ALL WORK TOGETHER RATHER THAN COMPETE RAISE SATISFACTION LEVELS PRESERVE LOCAL CULTURE PROTECT THE ENVIRONMENT
  9. 9. WHY REGIONAL? SHARED EXPERIENCE DIVERSIFIED PRODUCTS REDUCE SEASONALITY DEVELOP BEST PRACTICES
  10. 10. SUSTAINABILITY TO PROTECT AND PRESERVE CULTURE AND ENVIRONMENT FOR FUTURE GENERATIONS
  11. 11. WHY THE BLACK SEA? A PERFECT ENVIRONMENT FOR ALL FORMS OF SUSTAINABLE, RESPONSIBLE TOURISM… HISTORICAL HERITAGE A MIXTURE OF UNIQUE CULTURES WITH A SHARED HISTORY ONE OF THE MOST SENSITIVE ENVIRONMENTS IN THE WORLD…
  12. 12. AIMS AND OBJECTIVES
  13. 13. AIMS • INCREASE THE NUMBER AND QUALITY OF TRAVELERS • SUPPORT COMMUNITY DEVELOPMENT AND COOPERATION • INCREASE LOCAL INCOMES • PRESERVE THE CULTURAL AND PHYSICAL ENVIRONMENT
  14. 14. OBJECTIVES • UNLOCK NEW OPPORTUNITIES NOT JUST EXPAND THE SECTOR • INCREASE SKILLS AND INFRASTRUCTURE CAPACITY • SUPPORT PARTNERSHIPS AMONG RESIDENTS , BUSINESSES AND LOCAL GOVERNMENT
  15. 15. OBJECTIVES • RAISE THE AWARENESS LEVEL OF RESPONSIBLE TOURISM OPPORTUNITIES • CREATE CROSS-BORDER NETWORK OF FLAGGED COMMUNITIES • PROTECT CULTURAL TRADITIONS • PRESERVE THE ENVIRONMENT
  16. 16. COMMUNITY BUSINESS ADVANTAGES • WEB PORTAL FOR INTERNATIONAL VISIBILITY • COMMUNITY EXPERIENCE EXCHANGES • APPROVED ACCOMMODATIONS LISTED AT NO COST FOR EACH MEMBER COMMUNITY • ON-LINE BOOKING SYSTEM • TRAVELER BOOKING INCLUDES COMMUNITY DEVELOPMENT FEE
  17. 17. MULTIPLIER EFFECT
  18. 18. DEMONSTRATION EFFECT
  19. 19. APPROACHES AND METHODOLOGY MANAGEMENT STRUCTURE
  20. 20. THE BLACK SEA SUSTAINABLE RURAL TOURISM PROGRAM AN INTEGRATED APPROACH Secretariat Community Organization National Office
  21. 21. APPROACHES AND METHODOLOGY • TO CREATE A UNIFORM BRAND BASED ON STRICT ELIGIBILITY CRITERIA • COMMUNITY MEMBERSHIP BASED • PROCESS BEGINS WITH A QUESTIONNAIRE • APPLICATION OF GLOBAL SUSTAINABLE TOURISM COUNCIL CRITERIA
  22. 22. LEARNING FROM SUCCESS THE SILK ROAD PROJECT MEDITERRANEAN BLUE FLAG PROGRAM ANDAMAN DISCOVERIES
  23. 23. SETTING THE BSST PROGRAM APART
  24. 24. COMMON – CROSS BORDER COOPERATION, CULTURAL ASPECTS DIFFERENCE – ONLY MUSIC AND ARTS EMPHASIS
  25. 25. MEDITERRANEAN BLUE FLAG PROGRAM IN COMMON: ENCOMPASSES THE MEDITERRANEAN, AEGEAN AND BLACK SEAS REGION DIFFERENCE: RESTRICTED TO BEACHES AND MARINAS WATER QUALITY
  26. 26. ANDAMAN DISCOVERIES IN COMMON: COMMUNITY BASED EXCESS REVENUE TO COMMUNITIES DIFFERENCE: NOT REGIONAL
  27. 27. • CROSS BORDER PARTICIPATION AND DEVELOPMENT UNDER A SINGLE BANNER • NOT COUNTRY SPECIFIC OR PROJECT ORIENTED • STRUCTURED AS A PERMANENT SOCIAL VENTURE • AFFECTS ALL ASPECTS OF COMMUNITY LIFE TO ENCOURAGE SUSTAINABLE APPROACHES
  28. 28. Results Social Economic Environmental
  29. 29. SOCIAL • COMMUNITY COOPERATION • SATISFACTION LEVELS INCREASE • GENDER AND ACCESSIBILITY AWARENESS • BETTER ACCESS TO GLOBAL TOURISM INDUSTRY RESOURCES • EXPERIENCE EXCHANGES TO BUILD BEST PRACTICES
  30. 30. ECONOMIC • INCREASED JOB OPPORTUNITIES • TRAVELER SPENDING STAYS IN THE COMMUNITY • IMPROVED ECONOMIC ACTIVITY AND SMALL BUSINESS FORMATION • OPPORTUNITIES FOR MICRO-LENDING
  31. 31. ENVIRONMENTAL • INCREASED USE OF ENVIRONMENTAL FRIENDLY, RENEWABLE ENERGY RESOURCES • IMPROVED ENVIRONMENTAL AWARENESS AND PROTECTION • CREATION OF AN ECOLOGICAL CULTURE AMONG THE COMMUNITY MEMBERS
  32. 32. BSST PROGRAM ACTIVITIES 2015 – EXPERIENCE EXCHANGE WORKSHOPS
  33. 33. BSST PROGRAM ACTIVITIES 2016 – ANNUAL MEETING HOLA PRYSTAN
  34. 34. WE LOOK FORWARD TO WORKING TOGETHER For more information please contact us: SUSTAINABLE RURAL DEVELOPMENT INTERNATIONAL infosrdi@vesselkaconsult.com www.ruralsusdev.org

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