Promoting Ukraine to
the World Through
Art Perspective
PR-support of Pinzel exhibition
in Louvre

PRAVDA Awards 2013 | Nom...
Johann Georg Pinzel
He is the most mysterious artist of
Baroque epoch – a few facts are known
nowadays.
A while ago his wo...
On Nov.2012 – Feb.2013
over 30 Pinzel’s sculptures
from Buchach, Godovychy,
churches, Pinzel museum in Lviv,
as well as fr...
PR-campaign objectives
Engage international community to experience Ukrainian culture.
Bring Ukraine to international medi...
Challenges
Unfortunately our
country is not perceived
as the one with worldclass cultural heritage

Highlight an exhibitio...
Strategy
Found something cognate to Europe, present
unknown Ukrainian artist with familiar to
European people patterns.

P...
Announcement

Louvre
Exhibition

The exhibition pitching to
French media

Official opening
arrangement

Press-briefing in ...
Johann Georg Pinzel exhibition
opening in Louvre
≈ 10 000 000
impressions
in 46 articles
of French and international media
(like Le Monde, La Croix, Figaroscope, Le
Journa...
≈ 40 000 000
impressions
in 159 articles
of Ukrainian media
(19 on TV, 4 on radio, 14 in print, 122 online)
Online support reach
760 000+
Impressions
Korrespondent weekly magazine spotted Pinzel’s exhibition among
TOP-10 cultural events of Ukraine in 2012.
PR-campaign was...
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Promoting Ukraine to the World Through Art Perspective

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Bronze in nomination "Pro-bono projects"

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Promoting Ukraine to the World Through Art Perspective

  1. 1. Promoting Ukraine to the World Through Art Perspective PR-support of Pinzel exhibition in Louvre PRAVDA Awards 2013 | Nomination №3: Pro-Bono Projects PRP – A Weber Shandwick Affiliate Company
  2. 2. Johann Georg Pinzel He is the most mysterious artist of Baroque epoch – a few facts are known nowadays. A while ago his works were discovered even in Ukraine.
  3. 3. On Nov.2012 – Feb.2013 over 30 Pinzel’s sculptures from Buchach, Godovychy, churches, Pinzel museum in Lviv, as well as from Wroclaw church and Munich National Museum were displayed in Louvre. For the first time Ukrainian sculpture of such a high level was introduced to international community abroad in the largest museum in the worldLouvre
  4. 4. PR-campaign objectives Engage international community to experience Ukrainian culture. Bring Ukraine to international media in positive context with the one and only cultural event. Announce Johann Georg Pinzel exhibition in Louvre.
  5. 5. Challenges Unfortunately our country is not perceived as the one with worldclass cultural heritage Highlight an exhibition from Ukrainian artist among all other events of the largest museum Louvre Announce the exhibition and arrange press event in Paris from Ukraine for minimum cost
  6. 6. Strategy Found something cognate to Europe, present unknown Ukrainian artist with familiar to European people patterns. Pinzel – is Ukrainian Michelangelo!
  7. 7. Announcement Louvre Exhibition The exhibition pitching to French media Official opening arrangement Press-briefing in Ukraine with Ministry of Culture and the Arts, restorers, partners Work with French media Ukrainian media press tour Online Support Special section about Pinzel at Discover Ukraine website, Discover Ukraine aacounts in Facebook, Twitter, Instagram content was devoted to Pinzel and the exhibition PR-campaign Programme
  8. 8. Johann Georg Pinzel exhibition opening in Louvre
  9. 9. ≈ 10 000 000 impressions in 46 articles of French and international media (like Le Monde, La Croix, Figaroscope, Le Journal du Dimanche Pariscope, FranceCulture)
  10. 10. ≈ 40 000 000 impressions in 159 articles of Ukrainian media (19 on TV, 4 on radio, 14 in print, 122 online)
  11. 11. Online support reach 760 000+ Impressions
  12. 12. Korrespondent weekly magazine spotted Pinzel’s exhibition among TOP-10 cultural events of Ukraine in 2012. PR-campaign was implemented in short terms and for minimal cost for direct expenses. Agency fee is our pride to be a part of such a remarkable event for Ukraine. May the arts inspire you! Thank you!

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