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Tools to Increase Conversions For Your Business Neil Patel KISSmetrics

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Funnel Testing & Optimization

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It ’ s important not to get distracted by intermediate metrics like the click-through rate of the button itself...we only care about the customer behaviors that lead to something useful ” Eric Ries, The Lean Startup “ Macro Conversions

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<ul><li>Baseline your macro conversions </li></ul><ul><li>Identify optimization opportunities </li></ul><ul><li>Gather qualitative data </li></ul><ul><li>Create and implement A/B tests </li></ul><ul><li>Measure against your baseline, rinse & repeat </li></ul>5 Step Process for Funnel Optimization

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Baseline your macro conversions

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Identify optimization opportunities <ul><li>Which step has the highest drop off? </li></ul>

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Gather qualitative data <ul><li>Identify conversion barriers </li></ul><ul><li>Surveying </li></ul><ul><li>Survey.io, KISSinsights, Wufoo , SurveyMonkey , etc... </li></ul><ul><li>Usability Testing </li></ul><ul><li>In-person, UserTesting.com, FiveSecondTest , etc... </li></ul>

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Ask questions <ul><li>Don’t be afraid to ask your visitors questions </li></ul>

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Not all feedback is relevant

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Create and implement A/B tests <ul><li>Many ways to improve funnels </li></ul><ul><li>Modify your steps </li></ul><ul><li>Combine, remove or change the order of steps. </li></ul><ul><li>Add design elements to guide users </li></ul><ul><li>Test your designs </li></ul><ul><li>Headlines, images, buttons, microcopy, etc... </li></ul><ul><li>Try radical variations </li></ul>

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Measure against your baseline, rinse & repeat

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Segmenting Your Customers

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Account type segmentation http://rowfeeder.com/plans

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Company size segmentation http://box.net/pricing

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Custom segmentation

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Custom segmentation data

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Testing Your Call to Actions

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How to Increase Sign-ups by 200% http://kiss.ly/seeplansandpricing Don ’ t copy “ best practices ” blindly

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Learn what works best for your customers A Beginner ’ s Guide To A/B Testing: Exceptional Web Copy http://blog.kissmetrics.com/ab-testing-web-copy/

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Get Creative

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Try video http://www.youtube.com/watch?v=uXmzox9wThs

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Retarget

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Did a Google Search

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Landed on HP.com

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Retargeted on TechCrunch

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Don’t Be Afraid to Spy

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Track Clicks

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Record Mouse Movements

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How do I get more leads? What’s the easiest way to increase conversions? How do I setup funnels? Do you have to setup your funnels in advance? Does multivariate testing work or do you recommend using A/B testing? Neil Patel [email_address] • 562.292.3834 You ’ ve got questions... We have the answers! Email me to learn more about [email_address]