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Data Quality vs. Insights<br />Where Should You Spend Your Time?<br />
How Your Data can Suck!<br />
Widgets / Flash<br />
Cross Domain Tracking<br />New <br />Visitor?<br />Same<br />Visitor?<br />www.Site.com<br />Store.Site.com<br />
Ads / Emails / PPC vs. Analytics<br />VS<br />
Social Media<br />Support<br />Sales<br />Recruitment<br />Lead Generation<br />
Mobile<br />
Inadequate QA<br />
Multiple Tags<br />Placement on the Page<br />Tracking Methodologies<br />Data Storage<br />Standardized Metrics<br />Load...
Website Changes Over Time<br />
Network Monitoring / Filters<br />Internal Filters<br />Directory Filters<br />Test Environments<br />Pingdom, Alertsite, ...
Collecting Good Data<br />
Continuous Monitoring<br />Setup regular intervals<br />Monitor random pages<br />Multiple locations<br />Monitor various ...
Where is Web Analytics in Your Process?<br />HERE?<br />OR HERE?<br />
Implementation Checklist<br />Understand the purpose of your site<br />Goals / Event Identification<br />Walkthrough with ...
What Should be Your Focus?<br />
Actionable Insights<br />Leads -> Traffic Sources<br />Ecommerce -> Abandonment Triggers<br />Content -> Interactions<br /...
Trends / Segments<br />
Baseline<br />Historical<br />Compete / Quantivo / Google Ad Planner / ComScore / Marketing Sherpa / Foresee Results<br />...
Is 42% Good? Provide Context!<br />
Metrics are NOT an Exact Science<br />Revenue -> Conversions / Conversion Rate / Product Performance<br />Unique Visitors ...
Presenting Data<br />Health Check<br />Key Trends<br />Opportunity<br />By Manoj<br />
Manoj Jasra<br />www.JasraInc.com<br />@manojjasra<br />
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#WAC2011: Manoj Jasra - Shawn Communications

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Presentatie Manoj Jasra van Shawn Communications tijdens het Webanalytics Congres 2011 #wac2011.

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#WAC2011: Manoj Jasra - Shawn Communications

  1. 1.
  2. 2. Data Quality vs. Insights<br />Where Should You Spend Your Time?<br />
  3. 3.
  4. 4. How Your Data can Suck!<br />
  5. 5. Widgets / Flash<br />
  6. 6. Cross Domain Tracking<br />New <br />Visitor?<br />Same<br />Visitor?<br />www.Site.com<br />Store.Site.com<br />
  7. 7. Ads / Emails / PPC vs. Analytics<br />VS<br />
  8. 8. Social Media<br />Support<br />Sales<br />Recruitment<br />Lead Generation<br />
  9. 9. Mobile<br />
  10. 10. Inadequate QA<br />
  11. 11. Multiple Tags<br />Placement on the Page<br />Tracking Methodologies<br />Data Storage<br />Standardized Metrics<br />Load Time<br />
  12. 12.
  13. 13.
  14. 14. Website Changes Over Time<br />
  15. 15. Network Monitoring / Filters<br />Internal Filters<br />Directory Filters<br />Test Environments<br />Pingdom, Alertsite, Webmetrics, UpTrends<br />
  16. 16. Collecting Good Data<br />
  17. 17. Continuous Monitoring<br />Setup regular intervals<br />Monitor random pages<br />Multiple locations<br />Monitor various tags<br />Manual Tagging<br />
  18. 18. Where is Web Analytics in Your Process?<br />HERE?<br />OR HERE?<br />
  19. 19. Implementation Checklist<br />Understand the purpose of your site<br />Goals / Event Identification<br />Walkthrough with UX and Developers<br />Daily Reports / Alerts<br />Official Reporting<br />
  20. 20. What Should be Your Focus?<br />
  21. 21. Actionable Insights<br />Leads -> Traffic Sources<br />Ecommerce -> Abandonment Triggers<br />Content -> Interactions<br />Support -> Content + Engagement + Time Period<br />
  22. 22. Trends / Segments<br />
  23. 23. Baseline<br />Historical<br />Compete / Quantivo / Google Ad Planner / ComScore / Marketing Sherpa / Foresee Results<br />Google Analytics Benchmarks<br />
  24. 24. Is 42% Good? Provide Context!<br />
  25. 25. Metrics are NOT an Exact Science<br />Revenue -> Conversions / Conversion Rate / Product Performance<br />Unique Visitors -> Visits<br />Time on Page -> Pages Per Visit + Bounce Rate + Time on Page<br />
  26. 26. Presenting Data<br />Health Check<br />Key Trends<br />Opportunity<br />By Manoj<br />
  27. 27. Manoj Jasra<br />www.JasraInc.com<br />@manojjasra<br />

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