1.

2.
Data Quality vs. Insights<br />Where Should You Spend Your Time?<br />

3.

4.
How Your Data can Suck!<br />

5.
Widgets / Flash<br />

6.
Cross Domain Tracking<br />New <br />Visitor?<br />Same<br />Visitor?<br />www.Site.com<br />Store.Site.com<br />

7.
Ads / Emails / PPC vs. Analytics<br />VS<br />

8.
Social Media<br />Support<br />Sales<br />Recruitment<br />Lead Generation<br />

9.
Mobile<br />

10.
Inadequate QA<br />

11.
Multiple Tags<br />Placement on the Page<br />Tracking Methodologies<br />Data Storage<br />Standardized Metrics<br />Load Time<br />

12.

13.

14.
Website Changes Over Time<br />

15.
Network Monitoring / Filters<br />Internal Filters<br />Directory Filters<br />Test Environments<br />Pingdom, Alertsite, Webmetrics, UpTrends<br />

16.
Collecting Good Data<br />

17.
Continuous Monitoring<br />Setup regular intervals<br />Monitor random pages<br />Multiple locations<br />Monitor various tags<br />Manual Tagging<br />

18.
Where is Web Analytics in Your Process?<br />HERE?<br />OR HERE?<br />

19.
Implementation Checklist<br />Understand the purpose of your site<br />Goals / Event Identification<br />Walkthrough with UX and Developers<br />Daily Reports / Alerts<br />Official Reporting<br />

20.
What Should be Your Focus?<br />

21.
Actionable Insights<br />Leads -> Traffic Sources<br />Ecommerce -> Abandonment Triggers<br />Content -> Interactions<br />Support -> Content + Engagement + Time Period<br />

22.
Trends / Segments<br />

23.
Baseline<br />Historical<br />Compete / Quantivo / Google Ad Planner / ComScore / Marketing Sherpa / Foresee Results<br />Google Analytics Benchmarks<br />

24.
Is 42% Good? Provide Context!<br />

25.
Metrics are NOT an Exact Science<br />Revenue -> Conversions / Conversion Rate / Product Performance<br />Unique Visitors -> Visits<br />Time on Page -> Pages Per Visit + Bounce Rate + Time on Page<br />

26.
Presenting Data<br />Health Check<br />Key Trends<br />Opportunity<br />By Manoj<br />

27.
Manoj Jasra<br />www.JasraInc.com<br />@manojjasra<br />