1. PLACE IMAGE HERE
Kevin Geerdink
Account Manager

2. 2012 2014 2016
150+
2018
2016 2018 2019
Enschede HQ Amsterdam Milano
History
Dashboarding & Insights Next Best Action Marketing Personalized Customer Journeys
Customers
Acquisition by MailUp Group
250+

3. Many international clients already use Datatrics

4. We predict which
notebook Sarah wants
to buy next week, and
how to persuade her.

5. Acquire New Customers
Advertising, Real-Time Bidding
Increase Conversion
Website Personalization, Recommendations
Retarget Potential Customers
Email Marketing, Retargeted Ads
Increase Loyalty & Engagement
CRM, Support, Email Marketing
Traditional
Funnel

6. Datatrics
Journeys
Acquire New Customers
Advertising, Real-Time Bidding
Increase Conversion
Website personalization, Recommendations
Retarget Potential Customers
Email Marketing, Retargeted Ads
Increase Loyalty & Engagement
CRM, Support, Email Marketing
Measure performance and
learn what works best automatically

7. We connect to 120+ channels out of the box

8. ★★★★★
Sale!
With Datatrics you can create customer journeys that are...
more relevant more personal on every touchpoint that are self-learning
Datatrics
Solution

9. Connect your internal
data sources
1
Connect your external
data sources
2
Advertising Datatrics API
Email Marketing
Website
Traffic Intensity
Weather Information
Social Media
E-commerce
Demographic Data
CRM & Support
360 profiles

10. Clicks on advertisement for Best Reviewed Notebooks
Views your pages about Apple MacBook Pro
Lives in a high income area
Signs up for your monthly newsletter
Orders Apple MacBook Pro
Likes your page on Facebook
Buys when the forecast is good
Sarah Jones
sarah@gmail.com
Amsterdam, The Netherlands
Studied at Amsterdam University
360 degree
profiles

11. Sarah Jones
The expected lifetime value of Sarah is € 2.382
Engagement Opportunity Potential
21% € 1.294 78%
Customer Type
Single-minded customer
Contact Time
Email on Monday around 7 P.M.
Persuasion
Social Proof
Buying Phase
Comparison Phase
Potential Content
Apple MacBook Pro
Buying Potential
Highly likely to buy
Predicted
values

12. Comparison Phase
Single-minded customer
Persuade with scarcity
Comparison Phase
Single-minded customer
Persuade with scarcity
Lewis
Match: 73%
Match behavior of unknown visitors
to your existing customers
Unknown
Lookalike
Targeting

13. Entrepreneur
Frequent Visitor
iPhone user
Entrepreneur
Frequent Visitor
iPhone user
Lewis
Match: 84%
Use lookalike analysis for more
relevant cross-sell and upsell
John
Acer Chromebook Acer Chromebook
Lookalike
Targeting

14. Sarah is a loyal customer in the
orientation phase, and can be
persuaded with social proof.
John is a single-minded customer in
the comparison phase, and can be
persuaded with social proof.
Lookalike
Targeting

15. Persuade with social proof Persuade with scarcity
Loyal customer Single-minded customer
Orientation Orientation
Comparison Comparison
Decision Decision
Evaluation Evaluation
Advertising Website Email
new chromebook
Buy all the latest Chromebooks, on sale until
tomorrow! - Awesome Retailer
awesomeretailer.com
Shop the largest collection of Chromebooks. Next day delivery
for orders placed before midnight! Get the best deals now: all
Chromebooks on sale until tomorrow.
9,5 score on trustpilot.com
Laptops
Desktops
Tablets & Mobile
Accessories
Service
Delivery
Awesome Retailer
Work never stops. Are you looking for the best digital companion?
Take a look at our best selling notebooks of 2019!
#notebooks 👌
READ MORE
Best of 2018
Notebooks

16. Persuade with social proof Persuade with scarcity
Loyal customer Single-minded customer
Orientation Orientation
Comparison Comparison
Decision Decision
Evaluation Evaluation
Advertising Website Email
awesomeretailer.com/notebooks/chr...
Home / Notebooks / Chromebooks
Acer Chromebook 14 inch
€ 299,95
This notebook was sold 5 times today
Buy Now
Awesome Retailer
awesomeretailer.com/notebooks/chr...
Home / Notebooks / Chromebooks
Acer Chromebook 14 inch
€ 299,95
Don’t miss this deal: Only 3 left in stock
Buy Now
Awesome Retailer
Don’t miss this deal
Only 3 left in stock!
Recommended for you
Apple MacBook Pro 15”
Touch Bar
€ 3099,-

17. Persuade with social proof Persuade with scarcity
Loyal customer Single-minded customer
Orientation Orientation
Comparison Comparison
Decision Decision
Evaluation Evaluation
Advertising Website Email
awesomeretailer.com/notebooks/chr...
Home / Notebooks / Chromebooks
Acer Chromebook 14 inch
€ 299,95
This notebook was sold 5 times today
Buy Now
Awesome Retailer
awesomeretailer.com/notebooks/chr...
Home / Notebooks / Chromebooks
Acer Chromebook 14 inch
€ 299,95
Don’t miss this deal: Only 3 left in stock
Buy Now
Awesome Retailer
Embedded Content
Highest score on tweakers.net
Beautiful Full-HD touch screen
Most compact notebook
✓
✓
✓
Apple MacBook Pro 15'' Touch Bar
(2018) Space Gray
Recommended for you

18. Persuade with social proof Persuade with scarcity
Loyal customer Single-minded customer
Orientation Orientation
Comparison Comparison
Decision Decision
Evaluation Evaluation
Advertising Website Email
Campaign
Awesome Retailer
sarah@gmail.com
The best notebooks selected for you
Today, 10:14 AM
Apple MacBook Pro 13'' Touch Bar
(2018) MR9V2N/A Silver
Order Now
€ 2249,-
Apple MacBook Air 13,3" (2018)
MRE82N/A Space Gray
Order Now
€ 1349,-
Apple MacBook Pro 15'' Touch Bar
(2018) Space Gray
Order Now
€ 3099,-
Awesome Retailer
john@gmail.com
The best notebooks selected for you
Today, 10:14 AM
HP Chromebook 14-ca040nd
Order Now
€ 321,-
Acer Chromebook 14 CB3-431-C7WJ
Order Now
€ 299,-
Acer Chromebook 15 CB515-1HT-P9M1
Order Now
€ 569,-

19. Persuade with social proof Persuade with scarcity
Loyal customer Single-minded customer
Orientation Orientation
Comparison Comparison
Decision Decision
Evaluation Evaluation
Advertising Website Email
Triggered
Awesome Retailer
sarah@gmail.com
Buy a MacBook now and get 3 years of service!
Today, 10:14 AM
Awesome Retailer
Get 3 years all-risk warranty
Buy Now
Don’t worry about losing or damaging your new
notebook. Buy now and get 3 years warranty.
Awesome Retailer
john@gmail.com
Like us on Facebook and get a 10% discount
Today, 10:14 AM
Awesome Retailer
Thank you for your purchase!
Go to Facebook
Like us on Facebook and get a 10%
discount on your next order.

20. Marketing Automation vs. Datatrics
Out of the Box Machine Learning
Customer Journey Framework
Actionable Tools for SMEs
GDPR Compliance
Easy to Get Started & Fast Results

21. /Datatrics @Datatrics DatatricsHQ
Thanks!
Find more info at datatrics.com