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Datatrics- Boost conversies

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Datatrics- Boost conversies

  1. 1. PLACE IMAGE HERE Kevin Geerdink Account Manager
  2. 2. 2012 2014 2016 150+ 2018 2016 2018 2019 Enschede HQ Amsterdam Milano History Dashboarding & Insights Next Best Action Marketing Personalized Customer Journeys Customers Acquisition by MailUp Group 250+
  3. 3. Many international clients already use Datatrics
  4. 4. We predict which notebook Sarah wants to buy next week, and how to persuade her.
  5. 5. Acquire New Customers Advertising, Real-Time Bidding Increase Conversion Website Personalization, Recommendations Retarget Potential Customers Email Marketing, Retargeted Ads Increase Loyalty & Engagement CRM, Support, Email Marketing Traditional Funnel
  6. 6. Datatrics Journeys Acquire New Customers Advertising, Real-Time Bidding Increase Conversion Website personalization, Recommendations Retarget Potential Customers Email Marketing, Retargeted Ads Increase Loyalty & Engagement CRM, Support, Email Marketing Measure performance and learn what works best automatically
  7. 7. We connect to 120+ channels out of the box
  8. 8. ★★★★★ Sale! With Datatrics you can create customer journeys that are... more relevant more personal on every touchpoint that are self-learning Datatrics Solution
  9. 9. Connect your internal data sources 1 Connect your external data sources 2 Advertising Datatrics API Email Marketing Website Traffic Intensity Weather Information Social Media E-commerce Demographic Data CRM & Support 360 profiles
  10. 10. Clicks on advertisement for Best Reviewed Notebooks Views your pages about Apple MacBook Pro Lives in a high income area Signs up for your monthly newsletter Orders Apple MacBook Pro Likes your page on Facebook Buys when the forecast is good Sarah Jones sarah@gmail.com Amsterdam, The Netherlands Studied at Amsterdam University 360 degree profiles
  11. 11. Sarah Jones The expected lifetime value of Sarah is € 2.382 Engagement Opportunity Potential 21% € 1.294 78% Customer Type Single-minded customer Contact Time Email on Monday around 7 P.M. Persuasion Social Proof Buying Phase Comparison Phase Potential Content Apple MacBook Pro Buying Potential Highly likely to buy Predicted values
  12. 12. Comparison Phase Single-minded customer Persuade with scarcity Comparison Phase Single-minded customer Persuade with scarcity Lewis Match: 73% Match behavior of unknown visitors to your existing customers Unknown Lookalike Targeting
  13. 13. Entrepreneur Frequent Visitor iPhone user Entrepreneur Frequent Visitor iPhone user Lewis Match: 84% Use lookalike analysis for more relevant cross-sell and upsell John Acer Chromebook Acer Chromebook Lookalike Targeting
  14. 14. Sarah is a loyal customer in the orientation phase, and can be persuaded with social proof. John is a single-minded customer in the comparison phase, and can be persuaded with social proof. Lookalike Targeting
  15. 15. Persuade with social proof Persuade with scarcity Loyal customer Single-minded customer Orientation Orientation Comparison Comparison Decision Decision Evaluation Evaluation Advertising Website Email new chromebook Buy all the latest Chromebooks, on sale until tomorrow! - Awesome Retailer awesomeretailer.com Shop the largest collection of Chromebooks. Next day delivery for orders placed before midnight! Get the best deals now: all Chromebooks on sale until tomorrow. 9,5 score on trustpilot.com Laptops Desktops Tablets & Mobile Accessories Service Delivery Awesome Retailer Work never stops. Are you looking for the best digital companion? Take a look at our best selling notebooks of 2019! #notebooks 👌 READ MORE Best of 2018 Notebooks
  16. 16. Persuade with social proof Persuade with scarcity Loyal customer Single-minded customer Orientation Orientation Comparison Comparison Decision Decision Evaluation Evaluation Advertising Website Email awesomeretailer.com/notebooks/chr... Home / Notebooks / Chromebooks Acer Chromebook 14 inch € 299,95 This notebook was sold 5 times today Buy Now Awesome Retailer awesomeretailer.com/notebooks/chr... Home / Notebooks / Chromebooks Acer Chromebook 14 inch € 299,95 Don’t miss this deal: Only 3 left in stock Buy Now Awesome Retailer Don’t miss this deal Only 3 left in stock! Recommended for you Apple MacBook Pro 15” Touch Bar € 3099,-
  17. 17. Persuade with social proof Persuade with scarcity Loyal customer Single-minded customer Orientation Orientation Comparison Comparison Decision Decision Evaluation Evaluation Advertising Website Email awesomeretailer.com/notebooks/chr... Home / Notebooks / Chromebooks Acer Chromebook 14 inch € 299,95 This notebook was sold 5 times today Buy Now Awesome Retailer awesomeretailer.com/notebooks/chr... Home / Notebooks / Chromebooks Acer Chromebook 14 inch € 299,95 Don’t miss this deal: Only 3 left in stock Buy Now Awesome Retailer Embedded Content Highest score on tweakers.net Beautiful Full-HD touch screen Most compact notebook ✓ ✓ ✓ Apple MacBook Pro 15'' Touch Bar (2018) Space Gray Recommended for you
  18. 18. Persuade with social proof Persuade with scarcity Loyal customer Single-minded customer Orientation Orientation Comparison Comparison Decision Decision Evaluation Evaluation Advertising Website Email Campaign Awesome Retailer sarah@gmail.com The best notebooks selected for you Today, 10:14 AM Apple MacBook Pro 13'' Touch Bar (2018) MR9V2N/A Silver Order Now € 2249,- Apple MacBook Air 13,3" (2018) MRE82N/A Space Gray Order Now € 1349,- Apple MacBook Pro 15'' Touch Bar (2018) Space Gray Order Now € 3099,- Awesome Retailer john@gmail.com The best notebooks selected for you Today, 10:14 AM HP Chromebook 14-ca040nd Order Now € 321,- Acer Chromebook 14 CB3-431-C7WJ Order Now € 299,- Acer Chromebook 15 CB515-1HT-P9M1 Order Now € 569,-
  19. 19. Persuade with social proof Persuade with scarcity Loyal customer Single-minded customer Orientation Orientation Comparison Comparison Decision Decision Evaluation Evaluation Advertising Website Email Triggered Awesome Retailer sarah@gmail.com Buy a MacBook now and get 3 years of service! Today, 10:14 AM Awesome Retailer Get 3 years all-risk warranty Buy Now Don’t worry about losing or damaging your new notebook. Buy now and get 3 years warranty. Awesome Retailer john@gmail.com Like us on Facebook and get a 10% discount Today, 10:14 AM Awesome Retailer Thank you for your purchase! Go to Facebook Like us on Facebook and get a 10% discount on your next order.
  20. 20. Marketing Automation vs. Datatrics Out of the Box Machine Learning Customer Journey Framework Actionable Tools for SMEs GDPR Compliance Easy to Get Started & Fast Results
  21. 21. /Datatrics @Datatrics DatatricsHQ Thanks! Find more info at datatrics.com

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