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Facebook has recently reached 1 billion users, it is largest online community in the world. It is said that there is risk of doing marketing on Facebook or any other social networking site in general but greater risk is not doing anything. Whether you are on Facebook or not, people are commenting about you, they are discussing about your product and services. It can be positive or negative, however having a strong Facebook community for your organization is vital.
Once you decide to use Facebook as a part of marketing strategy, doing it blindly or without any plan or strategy will not yield desired results. Many people complain that they spend tons of money, effort and energy to create page(s) for their organization or products /services but it does not generate traffic or not many people like it, some people say that we have 100K likes but when we send some important announcement, it hardly reaches to any of our fans. Unfortunately it is quite common that people do not get value for their efforts, energy or money that they spend. In order to generate maximum benefits, one needs to plan and create a sound strategy.
This document describes steps for doing effective Facebook Marketing.