Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Progressive Disclosure
The Fluxible - September 2016
Uday Gajendar, Principal UX Consultant
@udanium / udanium@gmail.com
I...
?
value
“Design is one of the most powerful forces in our
lives and also one of the most misunderstood.” - Alice Rawsthorn...
AFFIRM
CLARIFY
EXPAND
v a l u e
@udanium #fluxible2016
@udanium #fluxible2016
UI UX
dialogueDESIGNERS PARTNERS
LOGIC VALUE
CRAFT
@udanium #fluxible2016
UX
BizTech
CEOs
VCs
HR
PARTNERS = Control
Job Spec
Promotion Paths
Org & Salary
Biz Strategy
Culture & Organization
Money
...
Let’s have an “intervention”!
HR+ Recruiters
CEO+ Executives
VC+ Investors
HR+ Recruiters
CEO+ Executives
VC+ Investors
“Hire a senior UX/UI designer who knows Sketch
and codes the front-end.”
“Cre...
HR+ Recruiters
CEO+ Executives
VC+ Investors
metrics
pixels
metrics
+
Quant validation
Pretty mockups
@udanium #fluxible2016
TradecraftCRAFT Statecraft Stagecraft
LOGIC Functional Political Perceptual
VALUE Impact Influence Inspiration
HR+ Recruite...
Founders & Startups
LOGIC VALUE
CRAFT
Why so tantalizing for designers?
Plant the seeds…early.
Make Startups
Great (Again?...
MICRO
MACRO
META
VALUE Impact Influence Virtue
Tradecraft
Functional
Statecraft
Rhetorical
Stagecraft
Perceptual
PERSPECTIV...
Design
design
value!
Let’s go
Meta.
@udanium #fluxible2016
Designer as Philosopher.
Shaping the conscience of an organization.
Of an industry. Of a culture.
- Charles Eames
@udanium...
Designing = right choices.
Decision making from a humanist POV.
Intentionality & consequences.
job.
@udanium #fluxible2016
HUMAN
VIRTUESTrust
Respect Dignity
Loyalty
Beauty
Vitality
@udanium #fluxible2016
Create something meaningful
SIGNIFICANCE
Utility Story StyleFunction• • •
Are we defining design value the right way?
@udan...
å
“The deeper purpose of design is to create the possibility
of true experience in our lives.” - Richard Buchanan
Just
Use...
“Humans are unpredictable mushy bags
of irrationality and emotion.”
FORCE MULTIPLIER
CRAFT
VALUELOGIC
META
MACRO MICRO
- T...
Impact
Influence
Virtue
MICRO
Tradecraft
Functional
MACRO
Statecraft
Rhetorical
Stagecraft
Perceptual
META
Cultural
Philoso...
Progressive Disclosure - Fluxible 2016 / Gajendar
Upcoming SlideShare
Loading in …5
×

Progressive Disclosure - Fluxible 2016 / Gajendar

792 views

Published on

What does it mean to be a design leader today, or in the nebulous yet accelerating future? Even more crucial, how do we articulate this significance to a recruiter, an executive, or an investor — so as to gain their respect, if not their outright trust?

Published in: Design

Progressive Disclosure - Fluxible 2016 / Gajendar

  1. 1. Progressive Disclosure The Fluxible - September 2016 Uday Gajendar, Principal UX Consultant @udanium / udanium@gmail.com Images via Unsplash & Google Images
  2. 2. ? value “Design is one of the most powerful forces in our lives and also one of the most misunderstood.” - Alice Rawsthorn @udanium #fluxible2016
  3. 3. AFFIRM CLARIFY EXPAND v a l u e @udanium #fluxible2016
  4. 4. @udanium #fluxible2016 UI UX
  5. 5. dialogueDESIGNERS PARTNERS LOGIC VALUE CRAFT @udanium #fluxible2016
  6. 6. UX BizTech CEOs VCs HR PARTNERS = Control Job Spec Promotion Paths Org & Salary Biz Strategy Culture & Organization Money Money @udanium #fluxible2016
  7. 7. Let’s have an “intervention”! HR+ Recruiters CEO+ Executives VC+ Investors
  8. 8. HR+ Recruiters CEO+ Executives VC+ Investors “Hire a senior UX/UI designer who knows Sketch and codes the front-end.” “Create a design thinking culture with journey maps!” “Deliver 10x returns on my investment.” “Clean up the interface.” “We need some design thinking.” “Gotta validate the investment thesis.” @udanium #fluxible2016
  9. 9. HR+ Recruiters CEO+ Executives VC+ Investors metrics pixels metrics + Quant validation Pretty mockups @udanium #fluxible2016
  10. 10. TradecraftCRAFT Statecraft Stagecraft LOGIC Functional Political Perceptual VALUE Impact Influence Inspiration HR+ Recruiters CEO+ Executives VC+ Founders @udanium#fluxible2016
  11. 11. Founders & Startups LOGIC VALUE CRAFT Why so tantalizing for designers? Plant the seeds…early. Make Startups Great (Again?) @udanium #fluxible2016
  12. 12. MICRO MACRO META VALUE Impact Influence Virtue Tradecraft Functional Statecraft Rhetorical Stagecraft Perceptual PERSPECTIVE Cultural Philosophical @udanium #fluxible2016
  13. 13. Design design value! Let’s go Meta. @udanium #fluxible2016
  14. 14. Designer as Philosopher. Shaping the conscience of an organization. Of an industry. Of a culture. - Charles Eames @udanium #fluxible2016
  15. 15. Designing = right choices. Decision making from a humanist POV. Intentionality & consequences. job. @udanium #fluxible2016
  16. 16. HUMAN VIRTUESTrust Respect Dignity Loyalty Beauty Vitality @udanium #fluxible2016
  17. 17. Create something meaningful SIGNIFICANCE Utility Story StyleFunction• • • Are we defining design value the right way? @udanium #fluxible2016
  18. 18. å “The deeper purpose of design is to create the possibility of true experience in our lives.” - Richard Buchanan Just Useful Pleasurable Good Authentic, genuine, resonant, meaningful. @udanium #fluxible2016
  19. 19. “Humans are unpredictable mushy bags of irrationality and emotion.” FORCE MULTIPLIER CRAFT VALUELOGIC META MACRO MICRO - Travis Gertz @udanium #fluxible2016
  20. 20. Impact Influence Virtue MICRO Tradecraft Functional MACRO Statecraft Rhetorical Stagecraft Perceptual META Cultural Philosophical Uday Gajendar udanium@gmail.com twitter: @udanium Any Questions? Thank you. VALUEPERSPECTIVE

×