Ubisoft Launches Environment-friendly Packaging for its PC, Xbox 360 and Playstation 3 System Video Game
UBISSOFT® LAUNC CHES E ENVIRO ONMENT- FR RIENDL PAC LY CKAGIN FOR ITS PC, XBO 360 NG R OX ® AND PLA A AYSTA ATION 3 SYST TEM VI IDEO GAMESSAN FRANCISC – April 19, 2010 – Today Ubis CO 1 soft announced an environmentalinitiative to eliminate paper game manuals, replac cing them with an in-ga ame digitalmanu for all tit ual Station®3 (P tles on PlayS PS3™) syste and Xbo 360® vide game an em ox eo ndenter rtainment sy ystem from Microsoft. The program the first i T m, initiative of its kind inthe video game industry, launches worldwide with Shaun White Skateboa v arding thisholiday 2010. oft’s digital game manuUbiso g uals will prov vide multipl e benefits f the playe and the for erenvir ronment. Including the game manu directly in the game will offer t ual e the playereasie and more intuitive ac er ccess to gam informat me tion, as well as allow Ub bisoft toprovi ide gamers with a more robust manual. Ubisof internal d e ft data shows t thatprodu ucing one to of paper used in Ubisoft’s game manuals co on e onsumes an average of n ftwo tons of wood from 13 tr t d rees, with a net energy of 28 millio BTU’s (eq y on quivalent to oavera age heating and energy for one ho y ome/year), g greenhouse gases equiv valent ofover 6,000 lbs of CO2, and wastewater of almost 1 r 15,000 gallo ons.“It’s pretty cool that Ubisoft is making a conscious effort to go green with its new t s o hvideo game pack o kaging,” com mmented Ol lympic Gold Medalist Sh d haun White. “I’mexcited for my new skateboarding game to come o and stok out ked that it w be the willvery first Ubisoft game to be part of the green pa t eir ackaging initiatives.”
In addition to Ubisoft’s efforts to decrease paper usage in its game packaging,Ubisoft has partnered with Technimark, Inc. to release the entertainment industry’smost environmentally-responsible DVD case for all of its future PC titles in NorthAmerica. The 100 percent-recycled polypropylene “ecoTech” DVD case will make itsdebut with Ubisoft’s Tom Clancy’s Splinter Cell Conviction PC video game on April 27,2010. Ubisoft has featured digital game manuals in its PC titles distributed in NorthAmerica since March 2010.“Ubisoft is often recognized for making great games, but it’s a special privilege to bethe industry leader at saving trees,” said Laurent Detoc, president of Ubisoft NorthAmerica. “Eco-friendly initiatives are important to the global community andintroducing in-game digital manuals on Xbox 360 and PS3 is just the latest exampleof Ubisoft’s ongoing commitment to being a more environmentally consciouscompany.”About Ubisoft:Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwideand has grown considerably through a strong and diversified line-up of products and partnerships. Ubisofthas offices in 28 countries and sales in 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. Ubisoft generated sales of €1.058 billion for the2008-09 fiscal year. To learn more, please visit www.ubisoftgroup.comAboutTechnimarkThe ecoTech is a product of Technimarks Sustainable Products Group, which is focused on developingspecialized proprietary goods that are cost effective, sustainable, and improve the environment.Technimark is a fully-integrated recycling and injection molding company, which has been providingsolutions in the injection molding industry for leading customers around the globe since 1983. Pleasevisit: www.technimark.com for additional information.